Writing for social media can be tricky
But the good news is it can actually be easier than traditional writing with a few little tricks
I'm gonna show you five social media writing tricks today, and I'll tell you I don't want to call the fifth one controversial
necessarily, but it is one that I'm currently fighting with a client about. Let's get into it [music]
Welcome back to Five Minute Social Media where I teach you how to do the best possible
social media in the least amount of time. If you're new here welcome, and if you're coming back
thank you, if you haven't taken a second to subscribe please do so, subscribe down below the video here. So social media writing
It's its own special art, and I've got 5 tips to show you today
Let me ask you this - have you ever watched somebody scrolling through their social media feed
I mean you know how you do it
But it's even more amazing if you're standing on a bus or a subway or something you can watch other people do it, I mean
they are flying, and so if they're even gonna have a chance of reading the words that you wrote
they've got to be written in a certain way, so this is social media writing techniques, but really writing for scrollers
or skimmers, so you can actually get their attention before theyrel onto the next thing! By the end of this video
you'll be able to write better to catch people's attention. These techniques are a combination of common sense and years of
practicing writing for different brands and types of clients on different social media networks. In my opinion overall writing on social media is much more
casual compared to like Oxford Style or you may have heard the term AP Style of writing. That means said, grammar, spelling,
still very important, no one's gonna
take you seriously
or hire you if you don't even have the basics down. Before I get into the 5 tips a few things to consider...
Things are gonna be different from brand to brand. For example if you're a fast-food chicken place,
you might write, "Wanna get a bite of this chicken?" Or, "Wanna take a bite of this chicken?"
Meanwhile a law office is always going to write "want to." They're never going to write "wanna."
Also
generally when you're writing for social media you want to get the most information out in the fewest amount of words. A phrase I learned
years ago:
"Dazzle with brevity." I love it because that phrase says so much in three words
And that's what you're trying to do with social media, writing catch their attention. Get your point across and move on. Sometimes
I will write longer things and then go back and shorten it, and if that works for you
you can try that as well. So five tips, five social media writing techniques. Let's get into them. Tip number one: Never write out
numbers in social media. You're again trying to get people's attention and the more long words
they see in a post the harder it is for them to grasp before they've scrolled on. So never write e-i-g-h-t.
Just write the number 8. Tip number 2: Capitalize the important words.
We don't have the benefit of italics or bold in social media
So you have to find other ways to make certain words stand out. And by the way when I say
"capitalize," I mean just the first letter of the word
I don't mean ALL CAPS as
you know that is associated with yelling and that is definitely going to drive people away. Tip number 3: Tag other
accounts and use hashtags just for emphasis
We were talking about how we don't have the ability to use bold and italics the way we would on a blog post
But if you tag somebody on the social networks
or if you hashtag something they will show up in a different color. Of course use common sense and use it sparingly. If you
make super long hashtags they become even harder to read. Tip number 4: Unless you have really loyal
followers space things out
Maybe the first sentence is its own line and then you go to the next one, just so that you have a chance to
capture somebody's attention
They see a block of text they may not read it at all
But if you have one line and it's captivating then they'll move on to the next part. Tip number 5: Use
emojis, not abuse emojis. Just use emojis
Don't go crazy, but they add color and a little fun and you can convey emotion through your posts that way. Now
this is actually a tip that I disagree with one of my clients on right now
They are a high-end restaurant, highest of the high, and they do not want any emojis on their stuff even though their
guests
constantly comment on their posts using emojis
That's the way their guests communicate
But they've said no to that, and I'm not worried about them seeing this because we have agreed
to disagree on that - and you can agree to disagree with me as well
Now depending on your brand you may not want to go crazy, but if you are a restaurant whose servers smile at customers
then you should be able to use a smiley face emoji in your social media posts
So there you go, 5 tips for social media writing and beyond that have fun, relax and make sure to give your customers
value. Write things that have something in for them, not just for you. In fact
I have another video about making more money by selling less
and I've got the link right down in the comments. Got a social media writing trick that I missed or do you agree or disagree
strongly with one of those? Let me know that in the comments as well. Take a second to subscribe to the channel because I'm going
to keep making the best possible
social media in the least amount of time and teaching you how to do it through these videos, and take a second and give this
video a like! I truly appreciate it. Thank you for checking out Five Minute Social Media