- All right creators, we're almost through with 2020
but not before we share some more
incredible updates with you.
So let's get into it.
First update we have is posts in Studio.
We talked about this a couple of months ago,
but today we're announcing that we're rolling this out
to 100% of creators.
Now, within studio you might ask, what's changing?
Well we're renaming the videos
left navigation item to content.
And posts eligible creators will see a new tab
beside uploads, live and stories.
Let us know if you have any feedback in the comments below
or through the send feedback link.
Next up, we have improvements to Studio Mobile.
sorting and filtering.
So what we're doing is adding two new filters.
That's right, two.
The first one is going to be the number of views
and the second one is gonna be
sorting by monetization status.
Now, that second one is obviously only gonna be applicable
to monetizing creators.
Let us know what you think.
Third update is probably our most exciting,
which is always really good news
both for the platform, the people who work for it
and for the users.
What we're doing is rolling out
the YouTube Partnership program in Bangladesh,
Sri Lanka and Nepal.
So, you can apply for the program in YouTube Studio
in the monetization tab.
If you're in any of those countries,
please get those applications in.
We really want monetizing creators
in each of those countries.
Next up we have shorts.
Now we've explained how we view the short shelf as a really
important place for people to find and interact with shorts.
But what we want to do this week is walk you through
a couple of experiments that we're running to further expand
on the ways in which viewers can find
and interact with shorts.
First up, we have shorts in the subscriptions feed.
Now what we're talking about is shorts appearing
in the subscriptions feed on the mobile app.
This has two different components to it.
The first is that where we see a video,
which is eligible to be considered as a short,
that is videos that are vertical in orientation
and under 60 seconds in duration,
we'll be putting a label icon in the bottom right-hand
corner of their previews.
The second part of this experiment is around browsing.
What we're gonna be doing is providing users
with the option.
Once they selected a short to swipe up or down
and browse other shorts that have been uploaded
from channels that they subscribe to.
We'll be rolling this out to a small group of users globally
on iOS and Android in the coming weeks.
Next up we have new ways to find shorts via the mobile app
on the top and bottom rows of the app itself.
Now what we're doing is we're swapping out different options
on the top and bottom rows for this experiment
for a small group of users.
I'm replacing one or other of the icons
with the shorts icon.
Now, how this gonna work is if you are in the experiment,
you will see either a shorts icon
in place of the explore tab
with the explore icon moved to the top row.
Or you will see a shorts icon in place with the cast icon
in the top row and casting can still be done
in the player while watching a video.
Now, this experiment is gonna be rolling out,
similar to the first one to a small group of users in India.
Only on iOS and Android wile we gather feedback.
Lastly, we have shorts on explore.
So what we're talking about here
is a featured short being added to the explore top.
This obviously allows viewers to watch the featured short
and of course browse and watch more shorts.
What's important to note here is that creators
and artists on the rise are still available
and viewers can still easily access trending
and other destinations such as fashion,
gaming and news by tapping on the destinations button
at the top.
This experiment is only available
to a small group of users in India.
So once again India, we're relying on you
for as much of the feedback as you're willing to provide.
All right, next up, we have some exciting questions
from Mike Winger.
Now what we're doing is continuing our focus on shorts.
We know this is a big change for the platform.
We believe it's a positive one.
That said, anybody who has questions is welcome to post them
in the comment section
and we'll continue to answer them.
So Mike's first question is around the appeal of shorts
for his subscribers.
Now he says, will my current subs be turned off
by shorts resulting in a loss of subscribers?
Now the answer here is basically,
you know your audience best.
We're not gonna tell you what works for you
and your relationship with your subscribers,
because you're the expert on that.
What we would say is that we built
a product that we believe is positive and engaging,
and we're seeing great traction
across the platform to shorts.
Now, it's gonna take a little while for viewers
to get used to this new feature.
So what we'd advise is, try it out.
Let us know what you think.
And if you can find any ways we could improve it,
make sure you leave some feedback
through the send feedback link
or in the comments below.
Next question from Mike,
what are Youtube's goals with shorts?
I always try to partner with YouTube
by achieving your goals while trying to achieve mine.
Knowing your agenda here helps us better partner with you.
How can this be a win-win?
So our answer is that our goal with shorts
is to empower mobile creators
and artists on the platform, so they can find an audience
with our global community of two billion users.
Simple as that.
Mike's on a roll.
He's third question is the following,
how do the algorithms handle shorts?
Should I be concerned about keywords and titles
and in the speech of the video?
Or just focus on audience experience?
Well, our answer is that we recommend adding hashtag shorts
to either the title or description of your video.
This'll give our system additional insights that will help
us to determine if your video is a short or not.
You don't need to add anything else
to help us serve your video.
Last question from Mike is,
are there any other best practices
specifically related to shorts that you can offer?
And the answer is of course, Mike,
we would never let you down.
The first one is goNNA be start strong.
And what we mean by that is,
think about the context of a short on your audience.
The first couple of seconds are gonna be crucial
in terms of appealing to the viewer.
So what you're gonna want to do is take advantage of that
and make sure that the first couple of seconds
are as engaging as possible.
Making sure you're using strong visuals, movement
and appropriately timed audio,
all of those can work to your advantage.
Next up we have structure and surprise.
What you're gonna want to do is take advantage of that
familiar story structure.
A beginning, middle, and end in order to grind
the viewers attention as they watch your short.
Also for extra bonus points,
try and throw in a surprise.
Throw in a twist or something that can subvert the viewers
expectations of your content
and provide them with a nice surprise.
Next up, showcase your skills.
Whether it's great comedic timing, fire dance moves,
or apparently a very popular trend, which is ear wiggling.
Make sure that you're bringing a little bit of yourself
into the content, showcasing your skills and strengths.
But do bear in mind,
the more you tie yourself to that beginning, middle, end,
throwing in a surprise structure,
the more you're setting yourself up for success.
And the last piece of advice
we'll give you is, stay accessible.
So because of YouTube's two billion user community,
this feature has a huge amount of accessibility.
Both for subscribers and non-subscribers.
But what you're gonna want to keep in mind
is make sure that you keep accessibility front and center.
So think about viewers who may not
have the signed on, may not be familiar
with your content or those who speak a different language.
You might want to be catering to as well.
And that friends is all for this week,
from the creators of YouTube to YouTube creators.
I've been Connor, tune in next week
for our next edition of "Newsflash".