[Music]
the whole story of that ewing event
around world humanitarian day is
essentially connecting
things that take place in far away
places to things that happen in our own
neighborhoods and showing that there's
interconnectivity between you know any
act of like goodwill
year is a big step on innovation
for the celebration having such a
mobilizing so many people so many great
artists like beyonce herself it's a big
innovation for the humanitarian day
celebrations
[Applause]
[Music]
this event celebrates the humanitarian
day which happens august 19th and is
bringing beyonce's concert into the
general assembly hall at the u.n doing a
projection mapping screen
behind her as the set of the show
un general assembly hall is one of the
most iconic
locations in the world it represents
so much history and incredible moments
in history have all taken place at that
podium so the ability to transform that
space and utilize the space itself as a
medium to tell the story of what's
happened in the world and all the ways
in which the initiatives that stem from
that room kind of affect the world i
think are really interesting
[Music]
we got a 3d laser scanner of this of the
spot and so what they gave us was
something
like this once we lined up all the spots
which was reasonably accurate the screen
being this compound curved screen the
angles have to be exactly right because
any error gets compounded as you go
around if we fold out the screen the
screen next looks like a big smile
right it's not it's not really so you
think the content and everything's been
created in this sort of format but when
in the end our screen is
is is this is this shape that then wraps
around and becomes this compound curved
screen
the scale of this is so huge something
like this has never been done before it
gets to the point it's not about the
technology anymore it's just about this
huge experience
the content not only had to speak to
humanitarian efforts on an international
basis but it also had to address the
un's
role in coordinating those efforts and
then we also had to bring it all
together because the purpose of the
project was to take the humanitarian
ethic and communicate it to the public
at large they basically had three major
aid response and disaster response
categories they wanted to address so the
first thing was like earthquake footage
and then there was flood footage and
then there was drought footage so this
is the model so we had to really think
about like the human field of view we
really had to think
like what can people see at any given
time because she was going to carry a
lot of the intensity and that all eyes
would basically be like bouncing between
the screen and her and the screen and
her so we had to have enough density of
visual information on screen at any time
so that everyone always felt like they
were deep like in the narrative
when it dismantles and flies away it
opens a window to the humanitarian day
cause so it expanded the the walls of
the general assembly onto the world
when you actually walk into this area
you're absolutely consumed by everything
when beyonce was sitting down here she
saw it she clapped and then she went up
and she rehearsed and she says i wish i
could be up here and down there at the
same time
[Music]
we want to show that there was this
monumental thing that happened in this
iconic space was driven by beyonce's
song and ultimately we want to kind of
like bottle that energy and transfer and
transmit that to inspire people to
like contribute to the campaign by doing
good things
[Music]
[Applause]
you