So, every morning I wake up, have a coffee, and get to work. All while my groceries are
delivered, some camera equipment arrives, and the parade of unnecessary packages continues.
After a while, I get in my gas-guzzling car go for a run in a place that's nicer than where
I live and get another coffee in a single-use cup. Then as I start to feel terrible I wonder
Am i just single-handedly ruining the planet? Living sustainably can be hard but what's good
for the planet is actually good for you too. That's right, research suggests that living sustainably
can have surprising psychological benefits. This video is sponsored by Merck KGAA Darmstadt Germany
and their initiative The Sustainables. Sustainable behaviour is not easy it's more convenient
to get things delivered and drive everywhere rather than biking or taking public transport
but a bunch of research has found that acting sustainably is associated with greater well-being.
For starters, a 2011 study found that pro-environmental actions like recycling,
buying seasonal produce, and conserving petrol were positively associated with self-reported happiness.
Another study found that sustainable consumption like purchasing environmentally friendly products
was associated with greater life satisfaction. Similarly, another study found that using sharing
services like bike-sharing services or traditional libraries was also linked to greater life
satisfaction. So, you might assume that if you start recycling, using a reusable water bottle, or using
the library that you'll be happier, but sadly it's not that easy. So, it's important to note that these
findings are correlational. They're associations or links. So, sustainable actions might predict
well-being but they don't necessarily cause it and maybe people with greater well-being are just more
likely to care about the environment. But there is something going on here and psychologists suggest
that acting sustainably might contribute to something called eudemonic well-being.
This is achieved by accomplishing things that you feel are worthwhile and having a sense of meaning
in your life. This is compared to hedonistic well-being where you focus on immediate pleasures
and the avoidance of discomfort. So, even though these behaviors might seem difficult in the moment
they can contribute to our long-term well-being. In fact, a 2018 study found that environmental
behaviors that cost time money or effort, like growing your own food, were actually more strongly
associated with well-being than easier behaviors, like turning off the lights when you're not using
them. All these actions at a personal level are important and can have benefits, but acting more
sustainably is a big issue for companies as well. And this is such a big problem that we have to
approach it with creativity and curiosity. So, what if there wasn't as much waste to begin
with or as many cars on the road? Now, it's easy to be critical of the emissions from the automotive
industry, to say we need to find alternative transport options materials or fuels, but what
about other industries that we desperately need, like pharmaceutical companies what can we do?
Consider this, pollution in something like a drug development process isn't just from manufacturing
the drug, it's from packaging it and shipping it. So, what if we smashed packaging? The science and
technology company Merck KGAA Darmstadt Germany recently identified that just by reducing the
packaging of their antibodies they'll reduce their climate impact by 75 000 kilos of carbon
dioxide by 2025, which is the equivalent of taking 16 cars off the road for a full year. And that's
just one company reducing the packaging of one thing. So, while engaging in sustainable
behaviors might not be the easiest choice for you or for a larger corporation it is the best
choice both for your own well-being and for the well-being of planet earth. And different
types of sustainable behaviors might lead to you connecting with other people, experiencing nature,
or even getting more exercise all which have major mental health benefits. Please head over to the
Sustainables website to smash packaging yourself in this game. It's honestly very satisfying!
And to see how being curious can lead to creative solutions to tough problems. Thank you to Merck
KGAA Darmstadt Germany for sponsoring this video and for making me feel better about building
a sustainable future. Hopefully, soon I won't create as much waste buying so much stuff online.