today i'm going to show you how i redesign a logo
so it's been so long since i last filmed a logo related video if you haven't seen my previous
ones i will leave them linked on screen and in the description so you can check those out but if you
didn't know i'm moving house soon so i thought we'll have one last hurrah and i'm like this is
the last time i'm filming in this setup so i have been challenged by msi to do a logo redesign video
msi is a world leader in gaming and content creation solutions so they've actually provided me
with a laptop for today's video and this laptop has been created with the golden ratio in mind
so looking at the msi logo that in itself has been created with the golden ratio making it look
sleek beautiful and sophisticated so i'm ready for the challenge let's get into the video but this
is the logo that we are redesigning and the lovely alice has sent it over great name
and alice says she runs a small business and it's called mondi moos or mondi moos i wasn't quite
sure on the pronunciation apologies in advance alice currently the logo is just in black letters
with the leaf design underneath it she said she'd like something more floral or more wow and
eye-catching something really professional that would carry it through if it ever became something
more than a side hustle so i really liked this i feel like we're starting with a pretty
clean blank slate and i thought i could really go to town with the creativity as i always say
in these videos my number one thing that i do is head over to pinterest and find some inspiration
so what i like to do i'll create a board for that particular client or viewer in this case
and i'm gonna go through and kind of search things that i like the look of so i went for like floral
i went for modern i went for triangle actually i quite liked the idea of using a triangle in
there somewhere and i just wanted to sort of piece together some ideas so once i've saved a bunch of
things on the pinterest board i like to revisit it and i'll download a couple of images that i really
think fit this brief and that i want to sort of use as inspiration next i move over to illustrator
and what i've done is i've created two identical artboards the one on the left has all the inspo
photos and the existing logo and the one on the right is the one that we're gonna experiment on
first task before i design is to gather some fonts so i always use adobe fonts it is all within my
adobe creative cloud subscription so they're all free and they sync straight to illustrator
which makes it very very easy and efficient so i usually download and save about five fonts and
i actually write them down on a piece of paper so i remember which ones they are and then when
we have got those i go back into illustrator and i'm gonna sort of compare them against each other
so we actually ended up with four different fonts and you can see they are similar but different
straight away i could spot the ones that i didn't love so i got rid i didn't want to use those
at all sometimes this like process of elimination leaves me with a font that i absolutely love and i
know i want to use however in this case it didn't so don't be afraid to go back to the drawing board
back to adobe fonts and find some more fonts that you like which is exactly what i did so i
actually downloaded two more fonts and these fonts were more along the lines that i was going for i
think i was kind of struggling to visualize what i wanted on the first round so this time round
we did it right and that's what's really important about graphic design is to remember that nothing's
permanent you can always go back you can always change your mind and that's why i love the digital
format of it in the end i actually narrowed it down to the font called lust but i really liked
the addition of the font above it where the o's are turned slightly so i decided to play around
with it i used the touch type tool which allows you to move each character it allows you to like
nudge them up and down change the angles change the tracking etc i really recommend that tool if
you want to have a play around with fonts and make them your own rather than just sticking with how
they came out of the box you know and of course thank you to msi for providing the laptop that i
created this design on the laptop is actually their new z16 laptop and it is beautiful the
performance on this laptop is insane one really fun aesthetic thing about it is the fact that
the keyboard is rainbow that just like fully mesmerized me but i mean there are a lot of tech
features so i'm just going to quickly talk you through those and if you're interested in a new
laptop i highly recommend checking out this one from msi so this msi laptop is a sleek and elegant
design it's a beautiful laptop and it actually features the golden ratio display which is 16
by 10 which makes the viewing slash working area wider and enhances the productivity the screen
supports qhd high resolution content and it uses msi color precision technology which is
customizable to create eye-popping and authentic content the screen is actually also touchscreen
so as you're working you can use that touchscreen to really get into and interact with your work
there's a super fast rendering time and this is really really important towards creators i need to
make sure my laptop is fast and keeps up with my video editing and graphic design software now all
in all i know this is a lot of technical jargon and i myself don't completely understand it it
all adds up to a really pleasant user experience you can add extra monitors to further enhance
your workspace i also connected my bluetooth mouse and keyboard in about two seconds so i
could add this laptop into my existing work setup with no problems at all so once again thanks msi
i'll add all the info and the tech specs in the description and yeah let's get back into designing
this logo so as you can see i'm sort of changing the stacking on this i was toying with the idea
of having it sort of staggered and combining the serifs and sort of playing around with the two m's
and it took a while honestly i think i spent about half an hour just fiddling with the placement but
long story short i played around with the layout and i ended up with two different versions so i
actually ended up changing the letter m i realized that the lowercase one made a little bit bigger i
actually preferred and i also actually decided to add the studios part of the name in there too i
could easily get rid of this if at any point i sent it to the client they might have one that
on i can get rid of that another great tip that i like to share is to play around with the tracking
so if you go up into the character menu you'll be able to see the tracking option and if you
increase or decrease the value it will change the space between the letters you can see that i'm
playing around with the word studio like i said rather than just using the font out of the box as
it came this is a really easy way of personalizing it and making it look more sleek and professional
okay so now we've got a basic layout i have already started playing around with some like
icons and elements i can include now i'm not an illustrator so i don't feel comfortable
drawing my own icons very often sometimes i have a bit of inspire but this time i thought i would
leave it to the professionals so i actually like to download my icons and elements and stuff from
a website called envato i've talked about them a lot they're linked in the description but i found
a bunch of different flowers i found some moons and i mean you can see there's a lot of different
things i was playing around with and i sort of wanted to have a go with that placement remember
when i mentioned the triangle at the beginning i was playing with that i wanted to try a square
a rectangle and i mean it speaks for itself you can see that i went through a lot of different
layouts and different processes to sort of find what i liked and then the penny hit wait is that
the phrase i don't know and then i realized that i really liked the sort of archway vibe and as
you can see from the inspo photo i'd already sort of got that on my radar so i decided to make an
archway and incorporate the flowers because alice asked for some floral elements and i actually
really like it i think it looks really classy however it does work by itself as just the font
so i think this would be the stage where if it was a proper client brief rather than a redesign i'd
send it back to the client and be like which way do you prefer i've now got the basic design down
as you've seen it's been in black and white the whole time i don't like to mess around with colors
too early on this is just a personal thing i find colors the hardest part mainly because
i'm so indecisive and obviously in this case the client hasn't told me which colours they like so i
had like free reign of the entire colour spectrum which is actually a little bit of a curse because
i just can't decide so you'll see that i'm using the color option another tip if you go into edit
and edit colors you can change the colors really easily you just sort of press the mix up button i
don't know what it's called and it lets you flick between different color palettes now i download my
color palettes from adobe color similar to adobe fonts it's included with a subscription and it
syncs straight to your computer so i went in i found some like earthy tones with pops of color
and i saved maybe like four or five different color palettes now i'm gonna speed this up a
lot because i took my time doing this and it took me a while and i'm still not 100 sure on
the color combos so please let me know in the comments of the video how you would have gone
about these colors because i really can't settle on it and it's annoying me but yeah as you can see
i sort of came to an idea and what i'm doing is laying out the different elements of the logo so
you can see that at the top is the main logo and i want to display it on different color backgrounds
so the client can sort of visualize what it would look like in white on a black background
etc so i did it different variations of it i dragged out that arch with the flower in
showed that a few ways and then i actually had to play around with the two m's to sort
of combine those so i'm thinking like a little instagram icon or maybe the favicon at the top
of the website could be the two m's or a little sign off on the bottom of an email something like
that so i wanted to make sure we had an icon in there too so that's pretty much the logo itself
done i i'm actually really happy with it minus the colors the colors is something that isn't
sitting well with me there's something i've missed there so this is where i want you to help me let
me know in the comments what you do differently because it's been so long since i filmed one of
these i'm not quite sure and then one final tip before i love you and leave you is to present
your logos in mock-ups so whoever you're showing the logo to can really visualize it i like to use
business card mock-ups i actually created one with a stamp i've done a little like tag so if
she was selling garments you could add that as a little tag so that's my final tip of the video
use mock-ups that's it for this video thank you so much for watching thank you to msi for challenging
me to do this it's been a great little throwback i'm very glad i had this one last hurrah in my
current office before i move house don't forget to check out the z16 laptop that msi very kindly
provided for this video i will leave all the info and the link in the description like i said
and yeah say goodbye to this office guys because the next one i presume is going to be in the new
one don't forget to subscribe if you want already thanks for watching and i'll see you next time bye
so
you