- Okay, so in this video,
you're gonna discover my top 15 advanced
link-building outreach tips for cold email outreach.
Now, most people get link-building outreach totally wrong
and they waste a ton of time,
money and backlinks in the process.
So don't fall for these traps, folks, okay?
Instead, in this guide,
you're gonna discover how to narrow
your link-building outreach campaign
like a pro with some of my best link-building
outreach hacks, and most people
genuinely don't know about this.
So if you want to get ahead of your competitors,
you are in the right place.
By the way, don't forget to subscribe.
Now, if you're interested in link-building,
I'll be releasing new guides
on Tuesdays almost every single week.
And just quick bit about me.
I've managed dozens of link-building campaigns,
as you can see from my upwork.com profile's latest reviews.
I am a full-time link builder
and I've tried testing and experimented with a lot
of link-building techniques.
So you're gonna get the results
of hours I spent testing my campaigns and tweaking them.
Now, let's get into it.
Outreach like a human is my first tip, okay?
So if you're reaching out to webmasters,
don't hit them with the hard sale
explaining why your website's so great compared
to everyone else's, and why you need a link.
Just be conversational.
Offer value, and don't be too aggressive in your approach.
If you do this, you'll set yourself apart from 90%
of outreach emails you're competing with.
And as you can see in this screenshot,
this is a great example
of what not to do in your outreach campaigns.
Tip number two, add humor.
As simple as it sounds,
adding humor to your outreach campaign
also works extremely well.
So what can you do?
Well, number one, add puns in your copy,
throw in some jokes, and keep it lighthearted and informal,
and make sure it's all under the theme of your content too.
99% of outreach emails are really badly written,
to the point where it's almost ridiculous, okay?
So when you add a bit of humor,
you're building a bit of rapport,
you're differentiating your content
and you're adding a bit more value to your campaign,
and seriously, I've had dozens
of webmasters say they usually ignore outreach emails
like mine, but that my approach was a bit
of a game changer for them.
Number three, scale up.
If you want to build a lot of links
with cold email outreach,
you need to outreach at scale.
And that's the beauty of the skyscraper technique.
Most of my successful link-building campaigns,
I'll contact 1,000 more prospects about the content,
and a decent percentage of these will convert into links.
By the way, check out my other videos
and guides if you need help with the skyscraper technique.
Number four, be persistent.
Only offer value in your emails.
First of all, you shouldn't never ever spam anyone.
However, you do need to be persistent,
and for that reason, I recommend setting up
an automated outreach sequence
to follow up your prospects one
to two times after your first email.
And if someone doesn't get back to you,
don't take it personally.
Quite often, webmasters will reply
to me two to three links later,
three weeks later with a link.
In fact, sometimes they're pretty rude about it too,
which is still part of the job,
so it's important to follow up
and make sure that you're not forgotten.
You can also use the snooze feature on G Suite
to bounce your email back
into your inbox several days later,
so that you don't forget to chase up anyone.
Number five, make your outreach emails win-win.
You've got to think about what's in it for the webmaster
and why would they bother spending their valuable time
to add a link to your website?
The stronger your incentive, the more links you'll get back.
For example, you can offer a social media share
to say thanks for the link
or even a share in your email newsletter.
Basically, the more value you offer,
the more likely that the webmaster will take you up
on the offer, and not just that.
If you want to build a long-term relationship
with a site owner and build multiple links
to your website, then you
have to make it win-win partnership.
Also, avoid outreach templates.
So if you google outreach templates,
you're gonna be stuff with choices,
there's tons of them, okay?
But the problem is,
most of these templates have been rinsed
and everyone's using them.
In fact, you'll struggle to avoid the spam filter
with these sort of templates.
So instead, focus on writing
an email outreach campaign that's unique and original.
Now, there's a few reasons for this, okay?
So number one, if you use a template,
webmasters can usually spot this a mile off.
Number two, if your template
has already been blasted out thousands
of times by other link builders,
there's a good chance that email spam filters
will pick it up and block your email,
or send it to your prospect's spam mailbox.
And number three, you need
to make your copy customized to your campaign.
So make it original and personalized to the theme
of the content you're trying to build links for.
Step seven.
Avoid spam filters.
So when you're doing cold email outreach
with your link-building,
you need to be really careful about spam filters.
So they're designed to pick up certain keywords,
so avoid using terms like free,
bro, offer, or any other keyword
that could hurt your email deliverability.
Plus, if you keep hitting the spam filter,
the domain you send your emails
from will get burned out very quickly.
I'd also recommend sticking to plain text emails,
and avoid sending images in your campaign.
Tip number eight.
Manage your inbox productively.
So if you're sending out 100 plus outreach emails per day,
your inbox is gonna stock up really quick,
and you can easily spend like a whole morning
or a whole day managing those inboxes.
Instead, here's what I recommend you do.
Just check your inbox once per day.
Remove email notifications off your phone,
and keep a bank of canned responses
so that you can reply really quickly.
You can set this up in your Gmail settings
or you could use a text expander as well.
Plus, if you're trying to scale up
and build links with multiple inboxes,
use software like Shift
where you can manage all your inboxes in one place.
You can also train a virtual assistant
to manage your inboxes depending on how many you have,
because in my client base,
for example, I have over 60 email inboxes.
So I have a team that I've personally trained
to manage my emails more effectively.
Number nine, use tools to find emails quickly.
Obviously, if you're doing link-building outreach,
you need to find each of your prospects' email addresses,
and when you're trying to scale up,
you need to find a quicker way of doing that,
because hunting for emails manually
will take up hours of research.
Plus, there are websites
like hunter.io to find emails in bulk,
so all you have to do is simply copy
and paste large lists of your URLs on there,
so this is a screenshot of hunter.io
and it shows you how easy the tool is.
You just copy and paste and click Go.
Now, you also need to optimize your copywriting.
I'd recommend writing the actual outreach email yourself,
because it's really important to get that part right.
Keep it short, conversational
and value-driven for the reader.
Basically, better outreach copy equals
more links and conversion.
In fact, well-written outreach email funnel can land
you hundreds of links,
so it's important to nail this part of the process.
You've also got to optimize your DNS records.
When it comes to cold email,
a tiny tweak in email deliverability will make
a huge difference in your results,
and there are certain tricks of the trade to do this,
so make sure you add DKIM,
DMARC, and SPF records for your URL's DNS records.
Plus, if you're using outreach software
like MailChimp or Mailerlist for example,
Mailerlist not Mailerlist,
are they custom tracking server too?
All of these tiny technical tweaks add up
to a huge increase in your emails' overall deliverability.
And number 12, okay, so
when you're doing cold email outreach,
you should set up a separate domain for your email address.
Don't use your website's main domain.
Otherwise, you'll destroys your domain's deliverability
in the long run, because cold email outreach
hurts your domain's sending reputation.
It's basically collateral damage, okay?
So instead, you can buy separate URLs for a few dollars.
Let's say your website is example.com.
You could buy the URL example.info
or example.email for cold email outreach.
Tip number 13.
Stop using Gmail for outreach.
If you're thinking of using Gmail
for link-building outreach, don't do it.
You will eventually get your account blocked,
plus it looks really unprofessional.
It's way better to use a G Suite email address,
because G Suite has a higher deliverability rate.
You're less likely to get your account blocked,
and when you send emails from a real domain,
not a Gmail.com domain, then you look more legit.
Plus, it only costs about $6 a month for a G Suite,
so it's definitely worth it.
Number 14.
You have to warm up your campaign slowly.
So if you're using a brand new email account,
don't start out blasting out like 200 emails a day,
no matter how much of a rush you're in.
It's better to start slowly,
warming up your account with a few emails per day.
Personally, I increase the number
of emails I sent per week by five every single,
every seven days or so.
So for example, week one,
I'll send five emails a day,
and then week two, I'll send 10 emails a day,
and week three, I'll send 15 emails a day.
So you basically get the picture.
This gradual process warms up your account,
so that it's less likely
to be marked as spam by email service providers.
So that pretty much wraps out
for my top link-building outreach tips in 2019.
There's loads more I could cover on here,
but these are the main ways
to up your link-building outreach game,
and improve your results.
Like I say, if you follow these tips,
then you will 10x your results
and you'll stand out from the sea of badly-written
and poorly-setup outreach campaigns,
and if you have any questions about link-building,
just post your comments below
or drop me an email via me@juliangoldie.com.
All right, thanks for watching.