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- Facebook Live is an incredible tool
for brands and influencers and of course,
because Facebook owns Instagram
it only makes sense to have Instagram live
and I'm gonna be talking to you
about why you should be utilizing this
for your business.
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If you wanna be a successful entrepreneur
you already know how important it is
to have a video marketing strategy in your business.
There's things like YouTube, there's Facebook,
there's Snapchat and of course, Instagram is dominating
and if it's not something you're already on
I'm gonna tell you the reasons why.
You know there's Instagram posts that will pop up
in the feed as you're scrolling,
there's Instagram Stories which are 15-second little videos
that you can put in piece by piece throughout your day
and there's Instagram Live.
Instagram Live is very similar to Facebook Live
however with Instagram Live the video only lasts
24 hours so you might think well
if I'm gonna do Instagram Live why would I do that
if it only lasts 24 hours?
Well there's lots of different benefits to it
and especially knowing how many people
are active on Instagram every day,
you don't wanna miss out on this.
When you post on Instagram live
it's gonna be right at the top of the feed
so if you wanna be top of mind for your customers,
for your clients, for the people who you want to see you
as an influencer, get on Instagram Live.
And I mean it doesn't mean that you don't go live
on Facebook, you could be always be going live on both.
You can go live on Facebook from your computer
and live on Instagram from your phone,
like at the same time.
That's something that I've utilized
and has been really great for me.
Well the next common question is how do I start
an Instagram Live?
Well you can from your homepage,
you can swipe to the left and that's where you are
in your Instagram Stories screen.
Now at the bottom you'll see the different types
of videos you can create.
You can do a boomerang, you can do super zoom
but if you go to the left you'll see live
and you can type in a title,
you can go live right there and it will show you actually
people who are active right now.
So if I'm on here right now
I can see some of my friends and people
that I'm following that are active
that if I go live,
they're gonna get that notification pop up
saying Marley Baird is live right now,
people will start hopping on.
The really cool thing about people watching
you while you're live is that they can be commenting
while you're live.
I can be communicating with them right now
and actually responding to them in real time.
Now they can only respond to your Instagram Live
while you're live, after that,
anything that they comment on will be sent to you
as a direct message on Instagram Live.
So it's always good that when you're going live
on Instagram that you go live for several minutes.
That you share a story, show some behind the scenes.
Talk, interact with them and just be your own sparkly self.
Another thing that I like to do before I go live
on Instagram if I know when I'm going live,
I'll actually post about it on my Instagram story and now,
I'm really active on Instagram Stories
and the more I become active, the more people
start to get used to that.
They expect me to be active on Instagram Stories
so they watch it and people even expect it
that if I don't post on Instagram Stories
they'll wonder where I am or what I'm doing
which is a pretty cool reaction to get from your audience.
So if I know I'm gonna be going live today
at two o'clock Eastern Standard Time
I'm gonna tell them that on my Instagram Story
and say hey guys I'm going live at this time,
here's what I'm gonna be talking about.
You don't wanna miss it.
Give them a little teaser about what you might
be talking about so that they make a note
to join you at that time.
The best thing you can do on Instagram Live
is to ask questions and even tell them
what they can comment so that you're opening the door
for that interaction.
You might see a lot of people do on Facebook,
they'll say if you're watching say hello,
comment hello below.
Also on Facebook they'll often say
if you're not watching live,
if you're catching the replay comment #replay.
I love doing that on Facebook but again,
remember because it's on Instagram
and if this isn't, if this isn't something
where they're actually watching live
it's gonna send to you as a direct message
which isn't bad, it could still open up
the conversation and you can even say that.
If you're watching the replay
I still wanna know your answer,
comment below, it'll send to me
as a direct message, let's talk about it.
That could be a really cool way
to get the conversation flowing with your audience.
Playing around with Instagram Stories
is like one of the highlights of my day
and communicating with my followers that way
so I actually created an Instagram Temples and Hacks
to Strengthen Your Stories.
You can get that at the link below.
Now the best way to get engagement
when you're doing your Instagram Live
is to communicate as if you're speaking
to someone one on one.
Now a lot of people get scared or feel
a little bit of camera shyness but pretend
that you're just talking to your best friend
and don't be shy about that.
I mean I know that there's the concern
about what are people gonna think
or what if I trip up on my words?
So what, I do it all the time.
It's more important to focus on who you're speaking to,
who you're serving than to be afraid
of that judgment or insecurity.
So be sure that when you come on your Instagram Live
talk as though you're just talking to someone
that you're having coffee with,
that it's just one on one so that really they
feel like you're talking directly to them.
Which is also gonna encourage more engagement.
Now remember, Instagram Stories only last
for 24 hours so make it count.
Make it trendy for that day.
Make sure that you are talking about
whatever's going on in the world.
Something that makes sense.
Instagram is one of the most popular platforms right now.
Something that you definitely wanna dominate
to reach your audience and become the influencer
you were meant to be.
So click the link below.
I've given you my Instagram Template
and Hacks to Strengthen Your Instagram Stories.
That's for free right in the link below.
Thanks for watching,
if you liked this video hit the thumbs up,
comment below and of course subscribe
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