Hi there. My name's Carolyn solo.
Welcome back to our channel with the bag business scaling strategies for your
powerhouse business. We serve coaches, consultants, experts,
people in service-based industries that want to grow their business with ease
and elegance.
I believe that your business can not be successful if it doesn't make you happy.
So fulfillment, joy, fun,
and ease is at the core of everything we do for you.
2020. It's been a crazy year. We're at the end of this crazy year by now.
And we're all looking towards 2021, hoping for expansion,
hoping for things to open back up, hoping for a better year,
for sure.
And if you are in coaching or consulting and you're looking at what it is that
you could be doing next, you're looking for expansion.
You're looking for maybe your next level in business, maybe new opportunities.
This video is for you because today I want to share with you my predictions for
some of the hottest fields of niches in coaching and consulting for
2021. As always, before we get started,
make sure you hit that bell and you subscribe to our channel.
So you always know when new episodes become available here every week.
Welcome to powerhouse on YouTube. I am your host, Carolin Soldo.
I'm a business owner, business scaling master, and mom of two boys.
I love thinking big pushing boundaries and doing things differently.
Most of all, I'm all about achieving massive growth with ease.
And how do you scale your business by living the life you love? Let's go,
why is your knee so important? Well, when you think about your business,
it's all about the customer, right? It's all about,
and making sure you're serving your clients to the best of your abilities.
And it's also really important to make sure it's hard getting the right people.
I see it time and time again,
coaches and consultants and experts come to me complaining about their
marketing, complaining about their message,
complaining about lacking sales and everything in their business,
feeling lonely, hard, and difficult.
And sometimes it's because of who they are targeting and the market
they're actually in. And to me,
there are smart markets and not so smart markets.
And you always have the ability to shift and change
and pivot slightly in your business to reposition yourself or take a
complete left or right turn and enter a completely new field that
is much more advantageous for you at that stage of your business.
One of the biggest mistakes that business owners make is not targeting anybody
in particular or having a target or a niche that is extremely
broad because then it becomes very difficult for them to be precise and sharp
and attractive in their marketing messaging.
It's really difficult to make campaigns that bring in the right clients and it's
very to position themselves in a way that shows how they're
unique, how they stand out and what their true value really is for the market.
So let's take a look at these niches.
Let's talk about them and let's see if there's maybe a new opportunity for your
business.
Let's talk about our first niche and that is business transition consulting.
Two things come to mind when I think of business transitions, number one,
I think of businesses being sold. And secondly,
I think of business as transitioning where someone in the company is rising up
the ticket over maybe a family member, maybe a board,
maybe a rising leader within the organization who is going to take the company
over them.
And when a business is going through these difficult changes and shifts,
consulting,
and oral coaching is really important for different levels within the
organization. Mine. So as a business transition consultant,
you can make a big difference at the top of the organization and help the owner
facilitate that transition smoothly.
You can ask to make a big difference for the people within the organization,
the teams, the leaders,
the managers who are dealing with the shifts and changes who are stepping
through with so much anxiety and, you know, anticipation maybe,
but also fear about what is going to happen to their jobs and their future and
the success of their business.
So business transition consulting is a very specialized niche and yes,
it requires a certain experience,
maybe a lot of experience for you to step into it.
But it's a field in high demand,
in a field where you can really make a big difference.
The second niche is second career coaching. In my mind,
these are people who are maybe at midlife.
So they might be in their forties, maybe a little younger,
maybe a little older, but they are looking for their second career.
They're looking for a fresh start.
And many times the second career will be something completely
different than what they were doing before. So it's not a transition. It's not,
you know, rising the corporate ladder. It's literally making a huge shift,
a big change in this person's professional life.
It's something that is completely different that will serve that person in their
next season of life.
And I predict this field to be really big,
especially next year because we see so many people reevaluating,
how they have been living, right? All laughs have been shaken.
We have questioned everything. We have looked at economic changes,
political changes, health changes. The whole world is shifting on us.
And it makes us look at how we've been living, what we want from our lives.
What's important and how we want to create and design our lives going forward.
So we see a lot of people taking that initiative and really taking control
of what they want to do,
taking charge of their lives and being ready for that second career.
That next level career niche. Number three is elderly care services.
When I think because elderly care services,
I think of people caring for their parents and
everything that goes into it,
including figuring out living situations and how to
really get to the right care and how to take care of these parents and trusts
and wills and legal matters and financial matters and emotional matters
and everything that is so important as we age.
And we all will most likely be in the situation where at some point
we will take care of our elderly parents and it's not always easy to
find the right support. We have financial advisors, we have accountants,
we have retirement homes. You have all of these things,
but it's nice to have one central place,
one coach or one consultant that can take over the management,
create a plan and facilitate some of these really important transitions.
I recently worked with a client and she had to put her business almost on hold
because she had to deal with her parents' situation. They sold their big house.
They moved into a smaller apartment in a completely new town.
She had to look at doctors. She had to look at healthcare.
She had to look at their living situation.
She had to do everything for them and help them to make sure they could make
this transition in a really good way.
So having someone to support you when these transitions happen and even planning
for the future is really important.
Then you could make a huge difference for people in this room way.
Niche number four is trauma coaching or consulting.
When you hear the word trauma I'm on coaching or consulting,
you might be thinking of a life coach or a therapist. But in my mind,
trauma coaching actually goes a little bit further and deals with cases that are
a bit more intense. So I'm thinking beyond the regular life coach,
why I'm thinking, not just mindset, coaching, not just confidence, coaching,
I'm thinking about cases and people that truly have experienced
trauma in their lives. Something really,
really intense that they need support with.
I recently had a conversation with a corporate recruiter and I talked to her
about my expertise, branding, marketing, sales,
growing businesses, and a lot of that stuff. And she said to me,
you're not Carolyn nowadays.
It is more important than ever for people to have the right
mindset, support,
the emotional support and therapeutic support that goes
beyond what a therapist or counselor would do to help them deal with
trauma and traumatic experiences.
They may be having in their lives right now. And I feel now more than ever,
it's really important for us to have the right resources and support to overcome
this trauma. And of course, move on with a beautiful life niche.
Number five is financial coaching and consulting. For many,
many years, I have worked with accountants, interns and financial planners,
and they have been incredible partners in my personal life,
as well as my business life. However,
a financial coach or consultant will be able to go above and beyond
what an advisor or an accountant might do. In my mind.
A financial coach is a person that really looks at your entire financial
situation. So not just your taxes, not just your 401k,
not just you, your investment plans,
but your entire financial plan and how you're going to be ready
for a healthy financial future. On top of that,
your financial coach will also make sure that you actually know what finances
are and how the world works when it comes to finances, right?
They will educate you around the idea of budgeting around income statements for
your business around smart investing around taxes,
around all the rules and regulations that you may need to be aware of.
So they take care of your education, how much, you know,
they make sure that you're taking the right action steps,
you making the right decisions.
And you're putting a plan in place that will help you create an amazing future
for both your personal life, as well as your business.
Nice number six is marketing coaching or consulting.
Marketing literally is a lifestyle of any business.
And it's been this way for many, many years.
So coaching in the area of marketing or consulting in marketing,
it's really nothing new,
but it is more important now than ever because winning the marketing
game is all about your marketing message and using the right tools to
get the message out online. So digital marketing is where it's at.
So if you have marketing skills, if you know the digital world,
if you understand marketing communications,
you can help businesses at any level from startups,
all the way up to the biggest companies out there,
make a difference with your marketing strategies and by helping them within
their marketing departments, niche,
number seven is coaching or consulting around specific health concerns.
This particular niche is important and what makes it so interesting is
how specific it really is.
So I'm not talking about generic health coaching here.
It's also not about just, you know,
being healthy or adopting a certain kind of lifestyle or eating a certain
way, or, you know, losing weight.
I'm thinking about very specific health concerns.
For example, I have a client and she's focusing on skin conditions.
So she is doing coaching around acne and rosacea
and issues that people might be experiencing with their skin.
I've also worked with a client in the field of cancer coaching.
She was actually working with cancer patients to help them go through their
treatment much more successfully by boosting their bodies and their mind,
their immune system and everything else that was really important to them.
So if you're a health coach,
I really want to encourage you to look at how you can make an even bigger
difference by really honing into a specific illness,
a specific disease and very specific concern that is super
urgent for people right now and next year as well.
And for the foreseeable future, where you can make a major difference for them.
Niche. Number eight is leadership consulting.
I think leadership consulting for many reasons.
But number one is that I see a lot of people pressure on
managers and executives.
These days with the shift to working from home and companies
really looking at their bottom line and many businesses struggling financially.
There is a lot of pressure on our old leaders, our managers,
and our executives in the world. And yes, these people need leadership skills,
but they really need to understand how to thrive in their positions and not just
how to manage other people, but how to manage themselves,
how to lead well, how to coach other people and frankly,
how to survive in this ever-changing world that we live in. Now,
there are people who are being put into leadership positions who have not ever
been there before. So it's a completely new challenge for them.
There are leaders who are rising up very fast and they need to be adopting
all these new skills that they need help with.
And there are leaders who are looking at their organizations and they're,
you know, managing people who are afraid, they're anxious, they're stressed,
and they have to be adopting a lot of new tools and strategies to manage all of
these shifts. So if you are someone who has leadership, coaching abilities,
you are in need,
you're in demand and you will be for the next few years for the foreseeable
future. For sure. Niche number nine is HR consulting.
Now HR consulting has been around for many years and it's actually not anything
hot or new,
except for a very particular application that I see
being underserved, a very particular field of business.
And I'll share with you what that is in a minute here.
And I see that being underserved.
And I think that you can make a major difference there if you can help.
Now, the type of client I have in mind is a medium or small size business.
So think of the company that is generating between maybe two and 5 million a
year in income,
and they have a team that is maybe 15 to 20, 25,
maybe 30 people in size.
And so the organizational structure is still pretty flat.
Meaning there might be one or two, three managers,
but most of the team was pretty flat.
So the hierarchy has not been established yet.
And what I see time and time again,
is that businesses at that level where they're ready to grow,
ready to expand.
But it depends on having the right people in the right places and building a
management structure. That's when they fail.
And that's when they stall because the leadership or the owner of the business
is not able to establish the company structure.
It's hard for them to delegate.
It's hard for them to manage and it's hard to hire and lead and
manage them by people.
So HR consulting focus on this specific problem in this
specific area, I think will make a huge difference next year.
And this number 10 is life transition, coaching lab,
transition coaching made it on the list for me because I see so many people
going through some really deep, if a cold life changes, some of them are wanted,
some of them are unwanted.
So something happened in your life that you didn't see coming,
or maybe you were just making some really tough decisions to make your life
better.
You're moving away from something and creating something new in your life.
Anything that someone could consider a major life transition,
it could cough or a coach or a consultant to help.
When I left my corporate job many, many years ago,
I wished I had a coach.
I wasn't looking for a mindset coach or even a business coach,
not even a life coach.
I was hoping for someone to help me transition from being an
employee, to being a business owner and help me manage my day,
helped me manage my mindset,
figure out how to even really set myself up and step through that fear
and that doubt and the stress and everything else that was managing at that
point. So difficult life transitions, cough for support.
And a lot of times people don't have the family or the friends to really help
them do that. And that is where you can come in.
And now I would love to hear from you,
which of these niches are exciting to you. Are you pivoting your business?
Are you maybe shifting niches?
Are you thinking about doing something completely new or maybe you're new to
coaching and consulting.
And you're thinking about entering one of these niches we talked about today.
Well, leave me a comment down below.
I would love to have a conversation with you and see how I can further help you
pick the right niche in coaching or consulting.
I also have something brand new for you today.
It's a brand new short movie and it comes along with a bonus ebook that will
help you fall back in love with your business without letting go of
what you worked so hard for them.
If you're a business owner and you have been in business for a couple of years,
but something inside of you says, I want something new. I'm meant for more.
My market doesn't light me up anymore. I feel undervalued. Unappreciated,
uninspired. I feel stuck.
Then it's time for you to reinvent business and we model what you're doing.
All you need to do is go to Carolyn solo.com/love to access a short
movie right now,
download your ebook and then come back and let me know how this inspired
you to remodel and reinvent your business too. As always,
I hope this served you. How did you get inspired?
Maybe gave you a new ideas for new niches and new applications and new things
you can do next year. If so,
give me a like subscribe to our channel and maybe share this video with your
friends and colleagues who need help to now stay focused on your goals.
Because I believe that you're meant to bring your path and your expertise to the
world. Thank you as always so much for watching. And I'll see you next time.
Are you an expert and you build it, the coaching and consulting business,
or are you already in coaching and consulting and you want to grow your business
in the easiest way possible?
Well then I'm your coach for the last 10 years I've been running an inc 5,000
ranked international consulting business.
And I specialize in helping women just like you achieve fulfilling success.
It's all about helping you grow your business with ease and so that it makes you
truly happy. So if you want to gain better clients, if you want to assist them,
I as your business,
if you want to go from offline to online marketing and automate your entire
marketing process, I want to help you this month,
we're offering complimentary business strategy calls and on these calls,
we help you to you to customize growth plan so that your business can grow with
ease.
All you need to do is go to Carolyn Salva com slash apply book in a
time. And then we'll be talking in just a couple of days from now.
I look forward to helping you grow your company with ease and excellence.