What's up guys Jason Wardrop here in this video
I'm gonna show you how to market your small business with little to no budget now if you're a small business
A lot of times you don't really have a big marketing budget to go through and spend on advertising with Facebook on Instagram on Google
advertising and
You want to go through and focus your advertising budget and your marketing efforts on?
Things that are gonna give you the biggest return on your investment, right?
so I just want to go through break this down really quick and show you guys the things that I would do the things that
I've already experienced work amazingly well and how you can go through and implement them into your business, right?
so
First foremost what you want to do is go through and get a customer file of any past
customers that you have in your business or
Just a network of people that could be potential clients
So this could be some LinkedIn this could be from you know, your phone book
This could be from an existing database at work. It could be from a number of different things now
This is just an example, but you can see right here
There's actually a few email columns, but this is just demo a demo file that I downloaded from Facebook
You can see we've got their emails. We've got a few different emails. We've got their phone numbers
We've got I don't know what that is. So there I some user ID for facebook. Looks like first name last name zip code
The the city it looks like state country so you can see we've got all of this information right date of birth
date of birth year gender all that stuff
so what we want to do here now is we want to take
Initially the emails and like guys you don't need all of this information the key things that I would say are
One the email address. Honestly, that's probably all you really need to know it would like right now is just having someone's email address
Right. The phone number is great. First name is great, but they're not
Necessities k. So what we're gonna do first is we would take these emails
And then the first thing that we would do is go through and upload them into your CRM
So you can go through and communicate them through email marketing. All right
So what we're gonna do I use the our Salon kg CRM
So all I would do is come over here to this lead section. I would go and
import my leads or you can easily sync with all your gmail contacts that makes it super nice and easy or import the leads and
You can see them all flowing in right here now
The reason why we want to do this is because then once we go through and we blast out an email select, for example
Let's say like Dwayne right here. Okay, we blast out an email. We can see the history of that email with with Dwayne
Okay, so you can see like okay the email was delivered
He opened up the email he's showing what email was open if he cliff there's a link in the email
They will show if it'll click on the leak down the link or all that stuff
So that's some valuable information that you want to know
So now what I like to do typically with sending out my first email is I send out a very simple basic email
Which it just says in the subject line says quick question. So I'll just show you guys I'll just type this out really quick
We'll come over here to emails and we'll hit crazy mail and we're just gonna say quick
question, right so very simple but it gets a very high like open rate of people actually clicking and opening these emails and
Then all I'm gonna say is are you still interested in?
Blank, okay. So are you still interested in for like my business?
Are you still interested in generating leads for your business or if you're a realtor?
are you still interested in buying a home in 2018 or are you still just in selling your home in 2018 or
Like whatever business you might be in and then that go through and you get an amazing
Response rate like with this like we did this last week or two weeks ago
I can't remember exactly when but we saw about 10 to 15% other people that we sent the emails to
actually respond
So if you put that in perspective if we were to send it to a thousand email addresses
We would have 100 to 150 responses from what we did. That's pretty amazing. Right like and that's all 100% free
That's just going through taking your existing database
Uploading that into a CRM just like our solemnity right here
Blasting out. The email is very quick very easy to do
and so that is the first thing I would do now the second thing I would do when you're marketing your small business is
Go through take that same exact database the exact list because these people are more likely people that know like and trust you
So this is your warm market, right? And I would upload that into Facebook as a custom audience inside your ads manager
So let's just jump over here. I'm going to show you guys exactly how to do this
What we're going to do is come to the ads manager up in the search bar
We're going to click on audiences that's recently used or you can just type in
audiences right there
So we click on that it pops us up and we will say create an audience
Okay, so we want to create a custom audience and then from here we have that customer file
remember We've got this right here of all the email addresses and you can't upload phone numbers and all that stuff into Facebook as well
But we're just gonna say customer file. We'll say add customers from your own file or copy and paste data
Okay, so you can upload a file. This is actually I download the file template
That's what this is right here, or you could just copy and paste all of the email addresses
So that that's usually what I do just cuz it's nice and easy. So I'll just select all these email addresses
Come back over here and I will paste it right in there
You can see there's not like obviously
Ideally you want to have maybe a few hundred which if you've been in business for some time
I'm sure you've got a lot of different email addresses. You can go through and throw in there
Or on any existing contact database or there's a way on LinkedIn. You can export all of your contacts
you can export their names their phone numbers their email address and
This is a great place to go through and upload that okay, so in here we'll just say audience name
We'll just say
demo
Audience right there. We'll hit next
And then we'll say upload and great. Okay, so this might give us an air
Oh, it actually worked because those are I guess those are Facebook emails
But they're I don't think they're actually real
So anyway from here we can go through and create an ad and with just a dollar a day
Okay, spending one dollar a day. So that's 30 dollars for the month
365 dollars for the year, we can go through and get our ads in front of these people
Okay, and we can get in front of them on Facebook and on Instagram
okay, which is super powerful because those are two of the biggest social networks right now and so for just a dollar a day be
Able to get your message out in front of these people
That's absolutely huge. Right so we can go through we can generate leads from that. We can send it to our blog or website
whatever business you might be in you can send to a video to watch and
Educate nurture then build more relationship more value and all that stuff. Ask for referrals
There's a number of things that we can do here
Okay so we're gonna hit done and if you guys want the
Got a free Facebook ads in mini-course
if you guys want to know how to go through and build the ads and
You know set up the Facebook pixels the tracking all that good stuff
Just comment down below and I will hook you guys up with that free Facebook Ads mini course
And I'll also try to add it in the description as well for you guys because that walks you through step by step
I'm not gonna cover this in this video because I have so many other videos on that
So I want to focus more on what I would do on how to market my small business part starting completely from scratch
Okay, so now we've gone through we've imported that existing list into our CRM, okay?
So we've gone through and started the conversations with email marketing
We've import into Facebook ad that Facebook Ads manager
And so now we can go through and send out our ads to these people with just one dollar a day
Okay, targeting that that custom specific group. That's our warm market
Okay, and that's on Facebook and Instagram now, we also want to do it potentially on YouTube and potentially on Google, okay
So all we got to do is come over here to AdWords then right here
I don't you can see I don't do a ton of advertisement right now on AdWords
But we just come up here to this this toolbar and we'll say shared library audience manager. Okay, so we click on that
And we come over here. This is all of our audiences that we've got in place
We just click on this plus button right here
You can see we want to click on customer list because that is what we have
So we click on that and then we could give it a name we say demo list, whatever it might be
It says okay some select the types of customer data. You're gonna be adding
And you could go through and choose what you want to add
So I'm gonna say I'm gonna upload the emails phones or mailing address. So we just leave it there as is
Okay, and then what we'll do is say hey, we're gonna upload a plain text file of unhatched data
Okay
So we'll say choose file and we would choose this file
right here this example file right there and
just hit open and then you just need click this just to say like you're good sharing the data with Google and
You can go and say hey you want to want this data to expire after so many days
But I just dunno expiration then we just hit upload and create the list. Okay, so now
Do we've got our custom audience on Facebook which we also use on Instagram as well
We've got this on Google which we can use on the Google search engine and also on YouTube
Ok, and same thing guys, we can spend like a dollar or two dollars per day. So depending on your budget
Obviously the more you spend the more you're gonna be out in front of these people
But if you have a pretty small audience, like let's say you have less than 5,000 people
You probably don't need Aziz spending more than a dollar a day on your advertising
Okay
and it's just going to go through and connect with this warm market of people you want to be connecting with and
Is super valuable, right? So just really quick guys is a recap
To today's training of what you want to do on the marketing
your small business is
Go through get that existing database of past clients potential clients your linkedin network or whatever it is
Upload it to your crm. Okay, like we did send out that reactivation email of quick question
Are you still interested in blank? Okay that gets a huge high response rate super it works amazingly
Well, okay
then take that same customer list upload it into Facebook into your ads manager and you can set up your
Instagram ads you can set up your Facebook ads for just a dollar a day. Then we're gonna go through
Upload it into Google and we can set up at YouTube ads we can sort of Google ads
Once again, just a dollar just a couple dollars a day. We can go through and set this up as well
So let's say you're spending a dollar a day on Facebook a dollar a day on Instagram dollar day on YouTube
And or Google let's say even it's four dollars. That's a hundred and twenty dollars for the month. Okay?
Now if you don't have the budget right now of $120 for the month for advertising
You're not really in business
Like I hate to break it to you
But you really are not in
Business and this is the best way to spend those 120 dollars for your business is by going through in marketing
To this warm market to this existing database. They already know like and trust you
you're gonna see your lowest cost per lead your guess your highest engagement and
it's just gonna help you grow your business the best of your ability, so
Anyway guys, once again if you guys want that Facebook guys mini-course go ahead and comment down below if you found this video helpful
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Generate more leads make more money and Grove is so thanks so much guys for watching
And with that said I will see you all later