- Hey everybody this is Roberto Blake,
of robertoblake.com helping you create something awesome
today with,
- Sara Dietschy rhymes with peachy.
- And you guys know what we're gonna do today.
We're gonna be talking about how to become a full time
YouTuber.
So Sara you've been on YouTube for quiet a while
and you've had a tremendous journey.
You're at what, well over a quarter million now,
what're you at?
- 280 I think? - 280 crushing it.
Didn't you pass me recently?
- Maybe, maybe it's 290, I don't know.
I tend to just upload videos and then close my eyes.
- Yeah, but we're still in the same neighborhood.
So you have been on this YouTube journey and you do this
full time but it wasn't always that way.
What would you say to aspiring creators who probably
right now don't feel like it's still possible to do the
YouTuber thing and do this full time?
- Right, so I would say to people specifically still in
school, whether you're in middle school, high school,
college, is the thing that you're gonna have on your side
is time.
You might not think that, but it's true.
You don't have to worry about rent in most cases.
Maybe it's different for college.
Food on the table, shelter.
So that is really the time to just like dig into your
passions and create create create.
And that's when you can really figure out what you want
to create whether it's on YouTube or on other platforms.
And once you know like your thing, you passion,
that's when it, it's easier to strategize and like how do I
make this my job?
But I think first and foremost in the beginning it is key
to figure out what your passion is so you can make quality.
Quantity is not important in the beginning,
I think quality is so when you have that moment where your
stuff maybe pops off and you get eyes on it,
people have a back catalog of content to go to and be like
oh, that person makes good videos.
- I think that a lot of people underestimate learning
the basics and learning how to make a good video.
And we've, you've talked about that stuff on your channel.
What I wanna ask you is what's the hardest thing about
being a YouTuber?
- Ugh, I would say the hardest thing about being a
YouTuber is probably editing and figuring out how to fit in
filming exciting stuff, getting it done.
A lot of times people have a passion
and then they say okay I wanna document me knitting,
but that means I need to learn how to edit
so I think my unfair advantage is that I actually really
enjoy making videos.
I love filming, I love editing them.
So that was a fun journey for me.
But if editing isn't your thing, learn it, grind,
you know do what you have to do in the beginning.
- Watch our tutorials. - Watch our tutorials.
But maybe that's the first thing that you try to delegate,
maybe it's like a team thing where you find someone
who's interested in what your interested into
but is more technical.
Maybe is more into the filming and editing.
And then you're gonna see I think things move.
But if you love filming, you love editing already you're
already a step ahead so just go for it
and find your unique perspective.
- You know that was my unfair advantage coming to YouTube
too was I was good at that.
I'd been doing it before YouTube existed
and I was really good at thumbnails and Photoshop.
- Yeah, which is clutch.
- It really matters and like even PewDiePie has recently
said that that was his unfair advantage starting YouTube.
We see how well that worked out for him.
- Yeah.
- So we have a few questions here from you guys in Twitter
so I'm gonna ask Sara one of you guys' questions.
This one is from Stephanie Torres.
Stephanie asks how do you change the theme of your content
if your audience is already used to it?
Hopefully that makes sense.
I know you've had some pivots on your channel,
- Yes. - Over the years.
How do you change what you're doing when your audience
is already used to it?
- Yes, so you, number one the most important thing is you
have to stay true to yourself and what you like to do.
Because if you don't there's no longevity in it.
So when I had the video that really went viral,
How To Casey Neistat A VLOG,
right off the bat a lot of people were like oh my gosh
this has to be a thing.
Do how to Jesse Mullins a Vlog, how to blow a blog,
just start doing parodies.
And I had to kind of have the okay, oh that's exciting,
that's fun, that's cool,
but that is not me.
That's not what I wanna do.
That's not what I wanna be known for.
I think my stuff is a little bit more above that.
So kind of having the self awareness of what're you like,
you know, balancing that with what's also gonna work on
YouTube is the hard part.
So the easiest part is just sticking to your guns,
what are you passionate about.
The second part is how do you balance that with what is
doing well with YouTube?
How do you get catchy thumbnails,
how do you get catchy titles?
And that's the secret sauce that is hard
to put a formula to.
- Yeah, if you don't know what you wanna get out of YouTube,
I think that makes it hard to make content all the time.
In fact we have another question here that I think focuses
around that.
Laura Lair asks, wow that's a weird,
interesting alliteration there, Laura Lair.
I managed not to butcher it.
She asks how do you keep up with ideas when you upload,
especially like everyday?
- So ideas aren't the hardest part for me just because my
brain is going 24/7 and I feel like it's wired for just like
wow what's going on in the world, what excites me,
how can I make that an exciting video?
So the hardest part for me is just like executing on it
just because so many things going on.
So if you're having hard, a hard time idea generating
I would one maybe just like sit down, observe what other
people are doing, how can you put your own spin on it,
be original in that.
And two, kind of reevaluate and make sure what you're doing
is like your passion.
I know I said that so many times but,
- It matters.
- Yeah, it matters and because I'm so obsessed with tech
and creativity and highlighting other people
and doing tutorials like I never run out of ideas,
I run out of time.
- That's the same issue for me.
I literally have an idea bank of over 3,000 videos
I could make. - Right.
- And it's a matter of prioritizing the 350 I wanna do
this year. - Right.
- Like so that's my biggest problem is not having all the
time in the world.
The other thing I figured out is I can to you guys.
You guys are very vocal about what you want
and you might have a small audience.
It might be 20, 30, 50 people.
Those 20, 30, 50 people could give you an idea.
A good idea could come from anywhere so reach out.
And then also you've got Twitter.
- Right.
- Actually I wanna ask you about that.
Old school YouTubers grew their channel by focusing on
YouTube, YouTube first and YouTube only.
You are a social media rockstar.
- Thank you.
- And you've grown in other platforms.
You are huge in other platforms.
I think you have like over 50K in Instagram now,
what is it? - Like 75.
- 75, see I can't even keep up.
Like right, and then you're prolific on Twitter.
- Thank you.
- You tweet almost as much as me.
- I wouldn't say prolific but consistent.
- Okay there you go, there you go.
Like no, no one's going to out tweet Gary.
- I, yeah, but I tend to play the strengths
of each platform.
Twitter it's words, it's maybe pictures and video but native
to that platform.
So I love just putting random thoughts out to the universe
whether they're random, funny, inspiring,
or maybe it's you know I'm trying to shout out my other
content in a way.
So yeah, just playing to each platform.
Instagram, posting, you know pictures and videos.
And Twitter, like words still work really well on Twitter.
- And conversations.
Twitter's the world's water cooler.
- Yeah, yeah yeah.
And Twitter has been the center of almost all of my
relationships in terms of in the creative world
and connecting with people and how I connected to all the
YouTubers I filmed with today.
That's how we connected was through Twitter.
Twitter DM.
So yeah, slide into thy DMs.
- Yes, absolutely, just slide right on in there.
So final last thoughts on how to be a full time YouTuber.
Let's really briefly talk a little bit about the thing
that no one wants to talk about.
Let's talk a little bit about money.
Like I wanna talk about diversifying
and I have my own versions of that.
But like what does that look like for you and people who are
a combination of the tech side, like the savvy hustle,
and then entertaining?
'Cause you do a lot of stuff that's really
super entertaining whereas I'm much more infotainment.
- Right right.
- So like it's different for you,
it's different for everybody.
But what's yours look like?
- Yeah, so in terms of money and just making a living
off of YouTube, I kinda do, I'm doing what I basically what
I used to do before YouTube is just like but it's more
exciting.
So before YouTube I would make these boring corporate videos
for companies and I would essentially work closely with
brands and make talking head interview videos or something.
But now since I have my own YouTube channel,
I can partner with brands and it's either a brand that I
love and I already use so I can shout them out in some way,
integrate them in some way in my video.
Or they provide a really unique experience for me.
Like I get to go to the College National Championship
and interview the Chainsmokers you know.
- Yeah.
- So stuff like that gets me stoked because it's like,
okay yes, I am giving them a lot of value
and I'm providing content, I'm providing being a personality
but also they're bringing this unique experience that I
would in no shape or form be able to provide for myself.
- Exactly.
- So that's where most of my deal flow is.
It's just working with brands.
- Yeah and that's, I think people underestimate that.
There are so many ways to work with brands.
The same way you used to do corporate videos,
I know YouTubers that they don't do brand deals in terms
of being a brand ambassador which you do very well.
Some of them, they're just really good producers and editors
and they can make content that reaches that audience better
than the brands can.
And it costs so much money to hire actors and actresses
and have that editing.
- It's that direct influence and a lot of companies are
understanding it.
- So now they're hiring people not only to be faces
but to be directors.
They're hiring people to be art directors and producers
and editors now because it's cheaper than payroll at the
end of the day or hiring an ad agency like the ones
I used to work for.
Like so I, I took the skills that I had in marketing
and advertising and training and all those things
from my corporate life and brought them and gave them to
my audience in the form of education and infotainment.
You took the skills that you had as a creative
and brought that to your audience and to brands
and so that's how we did it guys.
That's how we, we took the thing we're passionate about,
we took the thing we're good at,
we put those things together.
Boom, hustle.
- The rest is history. - Yeah.
So Sara, as if they don't already know,
where can they find you?
- Yes, Sara Dietschy everywhere, if you just wanna Google me
Sara peachy.
Yeah, YouTube, Twitter, Instagram, Sara Dietschy.
- And they, can they still buy the merch?
- No, merch is sold out right now.
I'll eventually get some new merch.
- Yep.
- Just go watch videos, that's, that's like the biggest
affirmation, like the biggest internet high five you could
give me is just like watching the videos 'cause that makes
me happy.
- Yeah, and you know what Sara, you get to ask the audience
the question of the day.
- Oh my gosh, okay.
Okay, this is gonna come from left field.
- Okay.
- Speaking of left field, what's your favorite sports team
if you have one?
'Cause I don't care about sports ball but I just spent
a lot of time at the National College Championship
and I am fascinated that so many people so passionately care
about sports.
So what's your team and why do you care about them
so much?
- Pro tip, if you ever see me tweet about me thinking
a team's gonna win or betting on a team,
- [Both] Do the opposite.
- Yep, 'cause mine always lose.
I only, in sports I always pick losers in sports,
but in tech I always pick winners.
- There you go.
- Alright you guys, go out there, create something awesome
today and watch all of the videos on our channels.
Like this video if you like it.
Do not, you do awesome stuff, I watch your videos
all the time.
I'm always in your comments. - Thank you.
- Like, like this video if you like it,
don't forget to subscribe.
Check out both of our awesome channels and all of our
social media.
As always you guys thanks so very much for watching.
And don't forget go out there and create something
awesome today.
- Take care.
(funky music)