- [Neil] Hi everyone, it's Neil Patel.
And today, I'm going to teach you how to steal traffic
and outrank your competition.
In other words, I'm going to show you what to do
to outrank your competition on Google
and take the traffic that they were getting
and now have it go to your website,
all in an ethical way.
(upbeat music)
So let's say my website is neilpatel.com
and I want to rank some of my competitors, or outrank them.
Let's say Moz, for example.
Amazing company, they're based out of Seattle.
So I go to Ubersuggeset, neilpatel.comm/ubersuggest,
and I would type in let's say moz.com.
And you'll see Ubersuggest will load
and it'll take me to a report
that's called the traffic analyzer.
The traffic analyzer will show you a domain name,
their organic keywords, how many visitors
they're roughly getting from Google each month,
their domain score, the higher the number the better
zero to 100, how many backlinks they're getting.
You can see their traffic over time,
how many keywords they're ranking for over time,
their top pages, and even the keywords
they're ranking for on their website.
I want you to focus on this section here for this video.
I want you to look at top SEO pages.
These are the pages that your competition has
on their website that are ranking really high.
So let's click on view the pages
that drive traffic to this domain.
So I click on it, I'm there.
This is going to give me a list of all the pages
that are on Moz's website that are popular.
For your end, whatever domain you put,
it's going to be your competition.
So it's probably not going to be Moz.
It's going to be someone else.
And this roughly breaks down the pages on their site
in order of popularity.
So the page at the top is the most popular,
and then it goes down and down and down.
As you can see, the page at the top
gets roughly 31,000 visits a month just from Google.
The one at the bottom, roughly 3,000.
And I could even go to page two and you'll see the list
continually go down and down and down.
Or I can go to page three and keep going.
But for this purpose, what I want you to do
is focus on the most popular pages
on your competition's website that are text based.
And typically, these pages are content based pages.
So let's look at this.
I already have a guide on SEO.
I already have an article on "What is SEO?"
Ah, let's look at the third listing,
How to Optimize your Google My Business Listing.
So I can click on this and it'll show me their page.
And as you can see here, How to Optimize
Your Google My Business Listing, updated in 2018.
We're far past 2018, but yet, this page roughly gets
18,000 visitors a month.
Google rather would rank updated content
that's new and fresh compared to older content.
And as you can see here, it's updated in 2018
so it's probably even older than that.
So if I end up creating fresh new content
that's about Google My Business
and takes into consideration all the changes
Google My Business has made over the years,
I could potentially rank higher than them.
And when you click on it and go to their site,
I want you to look at their content.
Read it, look at their images.
And spend much more time than I am on this page, of course.
And as you're scrolling down, as you can see,
they give step by step instructions.
So I would need to do that in my article.
They have images.
I would need to do that.
And it's a pretty thorough article, right?
Google My Image post.
They're talking about new features.
They even have tips that they're outlining,
like right here.
They go pretty in depth.
They even talk about emojis.
You know, they show you mobile screenshots.
They give you add fresh posts, what's new and exciting.
They talk about reviews and what to put at the top,
booking button feature so people can book appointments,
messaging so that way you can increase your conversions
and set up the right wording, chatting with people
back and forth, question and answers.
It's a really thorough page.
They did a good job on it.
But of course, there's no reason why you can't
get more thorough, show more examples,
give more step by step instructions,
make even video tutorials.
When they're talking about text like messaging,
I can give people example of good text, bad text,
how to fine tune it.
I can give examples of Google My Business
for each different type of business,
because a real estate business is different than a bakery,
right, so these are all examples,
or different than a hair salon.
Services menu.
And as you can see, it's super thorough
and there's a lot of comments, 113.
So what I would do on this is I would look at their content.
They did a good job writing it,
which is why it gets a lot of traffic.
But I would try to find the gaps.
So the gaps in this post may be hey,
there's so many different types of business.
Why don't I give tips on different types of business?
And at the very top of the blog post
in my version, if I was to write one,
I would talk about optimizing my Google My Business listing,
explaining what Google My Business listing is,
and then tell them, hey, based on your business type,
there's different ways to optimize,
and then have a menu that shows all
the different business types,
and then break down when they click it,
it can go to a section where it gives them
all the tips on how to optimize your listing
for that type of business, which would make the article
a bit more relevant and useful
because there's so many different types of business.
Wouldn't you just want to know the way
that's best way to optimize it for your business type?
Of course, because even though this article
is super in depth, think of it this way.
As a business owner, you don't want to go through
thousands and thousands of words of text.
You just want to get the answer to your question,
which is how to optimize your Google My Business listing
for your business type.
And that's what I would do.
So I would create a version of it that's better.
Now let's go back to Ubersuggest.
There's a really important thing that I want you to do.
So you see where it says, you know,
the article that you want to end up beating.
I want you to click View All under estimated visits.
This shows you all the keywords
that are driving traffic to that page.
And you can keep clicking Next.
And as you click Next, you'll see more and more keywords.
Sometimes it takes a little bit to load.
There's a lot of keywords in the database.
And you can just keep clicking Next, Next, Next.
So if I wrote an article and would want to try to beat them,
I would want to make sure I'm including keywords
like google my business, google listing, google listings,
google business account, my business,
google my business listings, business listings
maybe on Google, google business page.
Let's see, optimize google, let's see,
google business pages, google business accounts,
google my business page, google business profiles.
These are all words that people are typing in.
By clicking Next, Next, Next, what you'll find is
it'll show you all the keywords that they're ranking for
like google local business, google local businesses,
google business places.
So when you do it, you'll keep getting
more and more keywords.
And I want you to keep clicking Next, Next, Next,
go through them all, and make sure
that you're including the keywords
that are relevant in your article.
That's how you win, because these are the keywords
that people are searching for related to this topic.
Now you won't use all of them, because many articles
rank for thousands and thousands of keywords.
But you would use the ones that are the most relevant
that you know you'd need to cover on to provide
the most valuable experience.
Now once you do this and you create a better version
and then you go more in depth, you make it more usable,
and you're including the right keywords,
then you'll also want to see who's linking to that page
on your competition's site, which you can do
by clicking View All under Backlinks.
And it shows you all the people that linked to that article.
I would then hit up every single one of their websites
that are linking to this article by Moz
and talk to them and tell them how I have a new
updated version that covers things like optimizing
my Google My Business listing for each and every
single business type, which would be more valuable
to their readers, and if they like it,
that they should feel free and link to it.
Now most people will ignore me when I email them
for outreach to convince them to link to me.
But a percentage of them will link back,
even if it's a small percentage.
Now if you do this against your competition
for one page, you'll start outranking them over time
and you'll start taking away some of their traffic.
But if you do it for let's say their top 20 pages,
you're going to do way better.
And then if you go even further and you do it
for their top 40 pages, again, you'll do better.
And then why not go towards their top 60 pages,
80 pages, 100 pages?
And if you do that and you do this for all your competition,
not just, you know, one, but take the top five, 10,
and do it for all of them, that's how you're going to outrank
and beat your competition when it comes to traffic,
from brand, to more sign ups, to more revenue.
It's a simple process.
It requires some work.
But this works like a charm.
So make sure you check out Ubersuggest,
go to the top pages report,
which you can see here in the sidebar.
Make sure you're looking up your competitor's site
and you're typing and creating better content than them
and including all the right keywords
that the tool is showing you.
Thank you very much for your time.
I look forward to helping you grow your traffic.
If you enjoyed this video, please make sure you like,
you subscribe to the video.
And of course, if you have any questions,
leave a comment below.
I'm here to help you out and answer any of your questions.
And if you need extra help, check out my ad agency,
Neil Patel Digital.
Thank you very much.