- You're spending all this time on SEO, but how do you know
that all the stuff you're doing is working,
your rankings are increasing and continually improving?
Hey everyone, I'm Neil Patel.
Today I'm going to break down how you can easily track
and improve your rankings.
(mellow music)
Now, before we get started
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One simple way that you can track
and improve your rankings is through Ubersuggest.
You can just put in any keyword or anything like that
like I typed in marketing here.
And if you haven't already, make sure you sign up
for a free Ubersuggest account.
So I'm going to end up signing in here.
I'm going to log in with Google.
You can manually do it as well
but I'm going to do log in with Google. It's just easier.
And then it pulls from my Google search console
so that way I can already see
some of the keywords that I'm ranking for.
Now, I already have an account here
but I'm going to create a new project from scratch
so you can see how I track
and improve my rankings over time.
And let's create a new project.
And the URL for the project is let's say,
I'm going to do this with crazyegg.com.
Website name is Crazy Egg.
Choose my location. So where do I want to track my rankings?
Crazy Egg does business globally,
but most of the signups
end up coming from the United States
so I want to track my rankings there.
I can also type in a city-based.
I'll actually go back and show you.
So let's say if you're a localized business,
you can also type in like Los Angeles, California,
as you can see right here, but I'm not really doing that.
I'm more so focused on the United States with this website.
And it gives me a list of suggested keywords
like a/b testing, heat map I know is one for sure,
create a website, webpage design
travel websites, not really that relevant.
Let's see, brand loyalty.
I'm just going to select, you know, random keywords here
and you would pick the keywords that are most relevant
for your website.
You would also want to track any competitors.
Let's say HubSpot is my competitor and neilpatel.com
and QuickSprout then I can click next.
And I'm okay with weekly rank tracking or you can do daily.
Daily is always better.
And then of course you'd want mobile rank tracking
because more than half the searches on mobile devices
these days let's go with daily.
Click next. Do you want my team to go to traffic?
Nope. All right, it's done.
As you can see, there's a report here.
It takes a little bit of time for Ubersuggest
to go out there and pull the rankings for your site.
It doesn't take that long at all though,
but it takes you know, five, 10 minutes.
But for time's sake let's just look at,
and as you can see here, there's already some rankings.
Look at this.
So create a website, web page design, website design
more loading. Let's go to, let's switch.
Let's go back to dashboard.
All right. So track keywords,
maybe it's updated a lot of them.
It hasn't done all, but it's done half of them, either way.
All right. So you guys get the point.
I'm going to go back to the dashboard
so you can see how the rank tracking looks.
And this is for neilpatel.com.
I've been tracking keywords for a while.
I can select a date range like let's do last 30 days apply.
So you can see your rankings over time
for certain keywords.
And the point I want to end up making is
as you track your rankings over time,
some go up, some go down.
So if you look at this one SEO company,
some go up, some go down.
So I was position five, then seven, then five.
Let's look at one that has gone down.
So I look at this one, LinkedIn, all right, you know.
I've been positioned 42, 50, 39
and then it's dropped down to 42.
And you'll want to look at the keywords
that have the red down arrow
when it comes to improving your rankings
and look to see which ones are trending downward.
So with Crazy Egg, one of the keywords that I've tracked
and let's say I'm noticing a down arrow
on Heat Map over time.
I'm ranking, you know, on page one
and it is decreasing over time.
So let's see one, two, three, four, five, six.
I'm raking number six.
Crazy Egg, Ubersuggest is saying
that Crazy Egg ranks number six, which is spot on.
There's other pages that rank higher than me, Wikipedia.
And I'm going to click on them in order,
heatmap.com
that one's a little biased because the domain name
matches the keyword,
Hotjar, Strava, I'm probably saying it wrong.
seaborn.pydata.org and then Crazy Egg.
And what you'll want to do is you want to look
at all the sites that right rank above you.
So each of these webpages is loading.
As you can see here, Wikipedia was number one,
Heat Map and a heat map is a data visualization
and they have an explanation types of heat map.
It's pretty short.
heatmapp.com shows you where people are clicking,
powered by Doers.
And then as I scroll down,
interactions over the past six months.
Hotjar, the complete guide to website heat maps.
This is pretty thorough.
I like how they have the quick navigations in the left side.
I like how they have the progress bar here.
Great user experience, types of heat maps.
And I can just click to different sections.
Heat Map examples.
I can see like a scroll map, heat map
and the list goes on and on, how to analyze heat maps,
what is a heat map analysis, how to analyze a heat map
and they go super in-depth.
That one's a good example.
Here's another one by strava.com.
Don't really see much loading here.
I'm going to close this.
This is just a heat map.
It looks like of the world maybe, which is kind of cool.
This looks really cool.
Not much I can do here to copy.
I mean, you'll find that, right,
in which whenever you do a Google search
sometimes the examples that you see ranking above you
aren't necessarily the most relevant
to your business like this one.
And here's a Seaborn one,
not too much of a Wellborn example.
But out of all of them, the Hotjar exmple,
they did a really good job.
Now let's look at the Crazy Egg page.
What is a heat map?
How to create one examples in case studies.
It's a pretty detailed page
and it says how does heat maps work,
other types of heat maps, apps, confetti report,
overlay, list report, when you should use a heat map,
website redesigning, a/b testing, content marketing,
UX usability, conversion funnels,
what you can learn from heatmaps, it's going super in-depth.
And I look at this, the content's great
but what I would do if I want to start outranking
a lot of my competitors, people think a lot of SEO
is building an on-page code and that's true.
But once you already get to page one
are pretty decently well positioned
the links and the on-page SEO get you seen,
get you in a placement that's reasonable
but to get to the top,
you got to look at every single one of your competitors.
Like I'm looking here, Wikipedia, heatmap.com,
looking at Hotjar and you got to see,
"Alright, how can I end up making my content
better than theirs?"
So out of all of them, the big thing for me
that I would really look at
is I'm not making their content as usable
as this Hotjar example.
It's easier to skim, read with the progress bar
and get a good understanding of what you can get
when you're on this Hotjar page versus the Crazy Egg page.
So the first thing I would do is adjust my layout
to be more usable like this one.
The second thing I would do is just go through here
and make sure I cover all the content
that the Hotjar one has plus more.
And I wouldn't just add content for fluff or filler.
It needs to be useful for audience.
If it's not, I won't mention it.
But as long as it's useful, I would mention it.
And by doing this, and then updating your page
and then giving it time,
what you'll find is your rankings will climb over time.
Not quickly, not right away
it'll climb slowly over the next month or two
when you make these changes.
Just to give you a quick recap,
I add my projects to Crazy Egg,
Look for the rankings that go down over time.
And in this crazy example, because we recently added cures
you won't see the ones that are down
but you can see here for neilpatel.com.
When I look at the date range and I go
let's say last, you know, month, click apply.
I look for the one that down the down arrows.
When you see the down arrows, you just click here.
You see where the ranking changes are over time
and then you would Google those keywords,
see his ranking ahead of you.
Kind of like I did for the map example
look at each of their pages.
I'm going to take all those learnings
and modify my content to be more usable
and make sure I cover all the things
that they covered that are important
if I'm not already covering them.
And if you do that, over time your rankings will climb.
If you have any questions, leave a comment below
and I'll answer it and I'll help you out.
If you just want my ad agency to do all this work for you,
check out NP Digital
where we help companies grow their traffic faster.
And if you enjoyed this video, like it,
share it, tell the people about it.
Thank you very much.