Hey guys, thanks for joining me today
It's been a while two months to be exact
But I'm super excited to be back here creating more videos for you and today's topic
I'm really excited about how to create content that never falls flat
Using content analysis looking at data. I've got a little bit of a different format. So I'm going to spend under a minute
Recapping what's been going on in my life the last two months
So you get that behind the scenes look and then we're going to dive right into today's topic with practical advice
So let's get into it
So why August was one of the craziest months of this entire year in my content agency Express writers were handling upwards of 200
Projects a month if not more we had three managers go down and it was a really tough season
But we got through it and we're stronger than ever now
I also started doing some consulting and I really had a project go wrong
So I had to fire a client that month was pretty tough. But I'm glad I'm past it then the first week of September
I went to concept marketing world I go every year have been going for three years. This was the first year
I spoke we had a line out of the door
They couldn't fit all the people that wanted to come into our session in the room
I co presented with an amazing friend Jason Schemmel
The topic was a master class on creating and publishing Authority building SEO blogs
And we had an amazing time
I was one of the only authors there with two books out in the expo hall for sale
And I was one of the only authors that sold out that
Quickly, the bookstore seller told me I published a blog recap on my takeaways from this event
Go check it out in the link in the description at the bottom of this video
Okay, so onto today's topic
We're gonna cover three of my favorite content creation tools and these tools specifically help the ideation stage
So there's other tools at the different stages like creation and publishing. Maybe that's a later video
But for this video we're gonna focus on ideation and I can tell you as a content creator for eight years now
Ideation is one of your most important stages as a Content marketer and creator back in
2016 after five years of creating content and seeing a lot of it fall flat. I
Decided to stand back and get more strategic in the ideation stage. I came up with this three bucket topic strategy
You can read more about it at the link below
basically once you have sources of neverending ideas
like keyword research listening to your customers pain points
You back those ideas to real goals
And if you can't map them to a goal that go in the trash can can you ranking Google?
Can you build sales and connections? Can you grow your brand name in the industry?
It's not why invest the time and money into creating
so what I'll talk about in the next few minutes are content tools that will give you inspiration in the ideation stage and give you
sources for content ideas
Total number one is mangles keyword finder
Seventy eight point six percent of all traffic on the entire internet now originates from a search if you add to that
71 percent of b2b buyers are reading three to five blogs during their buying journey
And the ROI on ad funnels is as low as point six
it's worth your time to study keywords and
Learn how to create content that ranks in the top of Google for a relevant keyword that could pull in an ideal prospect
So this tool is an amazing tool to help you uncover these keywords
Let's hop on over to my computer and I'll show you how I use this tool
so let's say we're looking up a keyword related to how to
Blog so I know that my prospects my ideal customers are using this keyword, which that's step one
You need to know the phrases and the terms that your customers are using
So you search the right keyword ideas because you don't want to bring in non relevant traffic, okay?
so here's what that looks like a keyword finder and
We know this is a relevant keyword, right? So we're checking that box. Good done now
We want to find a keyword that we can actually rank for and keyword finder gives us that insights. So
Possible or easy? Those are the keywords. I look for right away how to blog is hard
so I'm just gonna go ahead and avoid it and then if I look through
The SERP overview I can see that sites like Neil Patel are ranking in the top six
So these sites have high da so
I really don't want to go up against a big player like the elbe Telkom. So right away how to blog is out
Now let's scroll through and try to look for another keyword. That's much lower. Okay, so I see my first
Here that's nearing the 40 score. I tried to stay around 40 43
45
Max and you can go up and score as your domain Authority your da goes up. So this is a great keyword
It's possible the sites. I'm going up against there's some
Sites that I could probably compete with pretty. Well, this one has a DA of 50
I know from research that my site is 50 55 da
express writers calm
This is the only one I'm really concerned about. But there's only one site in here that has a super high da
Okay
So once I have a focus keyword from angles
The last step you want to do is pull in synonymous keywords
And the best way to do this is to use Google's searches relate it to and I'll show you how I use that
Okay, so you want to plug in that keyword?
scroll all the way to the bottom
This is what you want to grab
so each of these terms in the search is related to these can make subtopics for a
Three thousand four thousand word guide on this topic how to start a blog and make money how to do it on Facebook Instagram
WordPress, so these make great sub headers and phrases throughout your article
Hole number two is buzzsumo
It's really important to have a Content analysis tool in your back pocket for those powerful content insights on trending topics
What's working on what sites and buzzsumo is one of the best tools to give you this kind of information?
So let's head over to my computer and I'll show you the three ways I use buzzsumo
So there's a few ways. I like to use Basu. Mo one is just to identify
Trends on my site so you can go to the content tab
look under web that's where I'm at right now type in your website hit Search and
Here's your top shared. It's automatically sorting by the top engagement and you can also sort by. How many backlinks did you get?
Twitter shares, etc
So interestingly enough
This was a thought leadership post around a unique concept that I came up with called the content differentiation factor
So knowing that this was my top shared piece
From about a full year ago
Now I could create a follow-up piece on that original concept
Maybe share new steps and just create a follow up guide on this topic because I only have one blog on that topic
but it's our top shared another way to use buzzsumo is to search the sites that your guest blogging for and
Look at their top shared and then you can go after topic areas in the same area
Just make sure you don't copy topics take inspiration from them
Look at the content piece
See how you could create something better
Create something more current go further on the topic like this piece for example is really short
It's basically a news article on this topic
So maybe we could pitch a follow up guide on how to write or create content for this algorithm update
Finally, I really like to use the topic discovery tool here in buzzsumo
So once you type in your industry content marketing buzzsumo is going to search
For topics that people are really talking about sharing
Engaging with online. So for one right away. The biggest topic right now is Google Analytics, which is really interesting
next is content strategy content writing email marketing and
There's so many content ideas just from looking through this
So you can do a deeper dive by clicking the insights for each of these you can look at questions
What are people asking on this topic?
Content how much engagement these topics are getting and then get ideas for topics
You could create content on that's already in a trending category in your industry
Total number three that I use on a daily basis is the advanced marketing Institute's headline analyzer
So let's hop over to my computer and I'll show you how I use this tool
This is the only tool that's free. The advanced marketing Institute's emotional marketing value headline analyzer
Links will be in the video description
the other tools are totally worth paying for because of the powerful insights you get
But this is just a little free tool that I love to use on a regular
Basis you put in your headline, and then it gives you a score
Emotional how much marketing value is your headline going to have in these three areas intellectual?
Empathetic or spiritual? So let's test it out. Here's the headline for this video
This is the first draft headline that I created. Okay, we're gonna pick our category and then hit submit for analysis
Whoa, that's a 70. Okay, so that's
It's really good. I
Didn't expect that on my first try somebody is an amazing score. Let's try in another variation
Content that never falls flat 42. Oh, okay
so I would go with the one that scored 70 so somebody is like a unicorn score 80 is
Another unicorn score anywhere from 35 40 and above is a great headline
This is a rock star headline
So I'll probably be using it in my video title
But you can just go back keep optimizing your headline with different words until you get that high score
That's about it for today check the description of this video for links and timestamps to these important tools that I mentioned today
Want me to address your questions about content?
Leave your question in this video comments
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