- Are you an overachiever, and you've just got
too many ideas buzzing around in your head,
you don't quite know which one to focus on?
I'm gonna give you my fool-proof formula
on how to focus in on the right idea for your business.
Welcome to Unstoppable.
I'm TK, author of the book,
"How to Punch the Sunday Jitters in the Face,"
entrepreneur, and angel investor.
On this channel, I help high-achievers, like you,
focus, become determined,
figure out how to have belief in discipline,
and become unstoppable
in starting and growing their businesses.
Subscribe to my channel, and be sure to hit the bell button,
because I publish an episode every single Sunday,
to help you grow as a person.
If you're an overachiever, and are kinda overwhelmed,
while at the same time impressed
with the number of ideas you've got
buzzing around in your head,
I'm gonna give you the four steps to follow
to actually whittle down your list of big ideas,
and focus on the one idea
that you're most likely to succeed in.
Having started and sold multiple
boot-strapped and venture-backed companies,
I have used this formula countless times
to focus in on the right idea.
And you can too, by the end of this video.
So step zero is to make a list of all your ideas.
I call it step zero because it's kinda obvious,
but at the same time, look this'll really work.
Literally make a list of all the ideas
that you've got in your head buzzing around.
All right, next, I want you to look through that list,
and start to cross out the ones that are big money makers
but you are absolutely not passionate about.
Let me explain.
There are tons of ideas that all of us get, like,
"You know, it would be really great
"if someone did this with that and this,
"it would make a lot of money."
But guess what, you or I may not give a damn about that.
If you are successful in your business,
here's the thing that a lot of people don't realize.
If you are successful with your business,
you are most likely gonna be in it for 10 years or more.
If you are unsuccessful with your business,
you might be in it for at least five years
before you find out that it's not gonna be successful.
So if you're gonna spend that huge chunk of your life in it,
you might as well go after something
that you are passionate about, and can be a money maker.
Now, don't go after a hobby that will never make money.
That's not a business.
Don't go after something that is gonna make money
but you are not passionate about, because guess what?
Someone will come along that is passionate about it,
and they will out-perform you, I guarantee it.
So go through your list, and cross out all the ones
that are money makers, but you are not passionate about.
Next, step two, I want you to cross out the ones
that you have zero domain knowledge in,
zero domain knowledge.
Let me explain.
There was this one time I met these two entrepreneurs,
two dudes, they were single, never married.
They wanted to build a company
that revolutionized the wedding industry.
And guess what?
They'd never been married, they were single dudes,
and on top of that,
they weren't even part of the wedding industry.
They didn't really know how it worked.
Don't waste your time, seriously.
If you don't have domain knowledge
in the idea that you wanna go after,
don't waste your time with it.
This is particularly true
if you're building business software,
but it also tends to be true
if you're building consumer software
because that whole space has matured as well.
Needless to say, those guys failed.
All right, let's pause for a second.
I want you to take a moment and look at your list.
Hopefully you've crossed a bunch out.
Look at that list, and find your best idea.
I want you to take a moment
and comment below with your best idea.
Now of course you're gonna be uncomfortable.
You're gonna be like, "TK, that's my best idea, man.
"I can't, I can't tell anyone about it."
Fine, give me your second best idea.
But comment below and share it.
Here's the thing.
If you are successful with your idea,
and you start getting customers, and it starts taking off,
surely quick enough, there are gonna be competitors.
There are gonna be copycats.
There are gonna be fast-ballers.
There are gonna be people that want a piece of that pie.
The best thing that you can do for yourself
is to get your idea out now.
Get it validated, because if you do that,
then at least you get a leg up
on the deeper understanding you have with your customers,
which brings me to step three.
Start talking to 100 customers.
Don't build your product, don't write a line of code,
don't try to find a technical co-founder,
if you don't have one right now,
don't waste time with any of that.
Instead, build an audience.
I don't care if it's a blog, a vlog, an Instagram account,
or just a Facebook group, whatever it takes,
or you just go to networking events, do all of it,
but start to build an audience
of the 100 customers that would buy your idea.
Go talk to them, tell them about your idea.
Get comfortable pitching it to them
as if it's already built.
You don't have to lie to them, just tell 'em like,
"Hey I'm working on this idea.
"This is how it works, and it'll do this."
Explain it to them and see, and get their reaction,
and understand if they're willing to actually buy it.
You do this one step, this one step,
I guarantee you're gonna come away
with a deeper understanding of your idea.
Your idea's gonna get more refined and actually get better,
and best of all, when you actually do build it,
you're gonna have your first 100 customers ready to pay you.
How amazing is that?
So to recap, make a list, and then
cut out the ones that you're not passionate about,
and then cut out the ones you don't have any
domain knowledge on,
and then go talk to 100 customers
around the best idea that you have, and start to refine it.
Once you've done all that,
now you're ready to go start a business,
even if you have a day job.
It's what I did.
And the way I did it was to kick off a 45-day challenge.
You know what your idea is now.
You've whittled it down,
you've been using this framework more and more,
but you don't know how to execute.
And the best way to launch a business is with
focus, intention, and massive action.
And we all know that one wantrepreneur
that always talks about starting a business,
but never really does it.
You don't wanna be that person.
And so what you should do is kick off a 45-day challenge
to actually launch your business.
Whether it's building out that blog,
building that audience, finding that 100 people,
you wanna go do that.
You may not know how to do that.
Good thing you're here right now, because I do.
I've done countless numbers of these
45-day beast mode challenges.
And if you follow the link below this video,
or go to my profile, there's a link to my
Unstoppable 45-day challenge guide.
I'll walk you through, step by step,
how to do these challenges to launch a business.
I'll walk you through my three secrets
to how to avoid common pitfalls when doing these challenges,
and I'll even teach you how you can use
multiple challenges like this to transform your life.
Such as quitting your job, building your business,
growing your business, all of it,
you can use these 45-day challenges
to actually change the trajectory of your life.
So follow the free link below,
and be sure to download my guide.
If you liked this video,
please be sure to hit the like button.
Also, subscribe, hit the bell button,
and share with fellow high-achievers, entrepreneurs,
that will get value from this kind of video.
And remember, I post a video like this every Sunday
to help you become unstoppable.
Most importantly, the thing you gotta remember
is everyone needs a plan for their life,
but yours needs to be unstoppable.
I'm TK, I'll see you next Sunday.
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