Let's build a lead magnet. People actually want to grow your email list and of course
actually make some sales. So timestamps below, along with some other helpful videos
to billing out the rest of your funnel, as well as driving traffic to your funnel. Now,
when it comes to lead magnets, there are three different types.
Don't worry. We'll go through a ton of different examples and places to go for inspiration.
The first type is going to be a insider insight. The second type will be an insider
secret and the third will be insider tools. Now the form of your lead magnet,
isn't actually all that important. It can be a PDF, it could be a full-blown webinar, or it
could be a spreadsheet what's important to your potential customer is that it's actually valuable
and provides a shortcut to overcoming a roadblock or achieving a result that they are looking for.
So let's take a look at what we can do with each different types of these lead magnets. And then
in the next section, we'll go through all of the different ways to find ideas.
So the first one on our type on our list is going to be insider insights.
And this is where you provide your unique perspective on how to evaluate the situation,
situation that they're in. So you want to bring self-awareness to whatever they're struggling
with or trying to achieve in order to help them be more successful. So some examples of this could be
an audit or self assessment, a calculator, or a tracker . With insider secrets, you're bringing
your unique experience to them and essentially giving them an answer as to how they can achieve a
specific results or overcome specific roadblocks. A great example of these would be a report
resource list or a special training. Of course, we'll go through examples of all of these. So
hopefully by the end, you have an idea of what will work best for your business and offer.
And finally, we have the insider tools. This is one of my personal favorites,
and this could be a template planner or organizer,
and you're simply starting the work for them. You're sharing your unique process
for achieving a specific result or overcoming a specific. Now, of course, this all works
because you have an idea of what they're trying to achieve and what roadblocks are in their way.
So what I recommend doing is even before you go through the next step in this process
is just have a list of all the results, your ideal customer's trying to achieve
and all of the things that are getting in their way. So you know how you can
be helpful to them and great lead magnets can help achieve results and they can help.
Overcome roadblocks. Right? So let's go ahead and jump into where we can find some ideas for
our lead magnets and the first three places that you can go would be creative market,
which is my favorite and followed by Etsy and Fiverr. Now don't worry. I'm not telling you to
go make a Fiverr gig. You can just go through Fiverr gigs in your niche, your industry.
And you'll start to get ideas of little things that you can put together to be helpful to your
ideal customer. So you might not want to give a service for free right off the bat,
but maybe you can go through Fiverr or find a couple of gigs and say, okay,
if I had to make a template for this, or if I had to make a video on how they could do this.
What would that look like? And that is a great idea for a lead magnet. Now,
a little more concrete, let's go ahead and go over to creative market and then
just search whatever your niche your industry is. Plus a key word, like course worksheet,
workbook, or template. You're going to get a lot of examples and a lot of ideas.
So as an example, we could just go over to creative market and type in marketing
template. Right. And then we'd find a bunch of templates. You're actually able to find
worksheets that have been done for you. So I recommend starting with searching
template and searching course course, and then searching template or course worksheet.
And you're going to get a lot of examples. Here's one that I found just after three
minutes of going through creative market and it applies to a lot of different types of businesses.
And while I'm not saying that. Steel, what they have. You could
actually just purchase it for a couple of bucks and use it as a lead magnet.
You're going to get a lot of inspiration and a lot of ideas
on not only how to design your lead magnet, but what you could do with your lead magnet
to ensure that it's actually valuable. And if none of those websites work for you, 20 or 30
minutes later, you're still staring blankly at your screen going, hopefully one of these nuts.
We'll draw some inspiration. Of course, if you already have an idea, here's the
timestamp to skip ahead to the next section where we outline our lead magnet and of course
Lincoln, the cards and the description to a video that takes a super deep dive
on all of these. I'm just going to rapid fire through them.
So first up we have our analytics audit. This is actually one of the lead magnets that we
used to use for our analytics service. So someone would enter their name and email.
They'd get a PDF that helped them walk through Google analytics. See what's working. See what
isn't and of course, most of the. All of the settings that they had forgotten to turn on.
And then it ended with a strong call to action, to book a strategy call with us,
to help with the implementation of some more advanced features.
So it was really important. Here is a lead magnet, help them overcome some nerve blocks immediately.
Even if they didn't take the strategy call, they still got value and still were able to fix
some of the problems in their analytics account on their own.
The next one here we have as a calculator. Nobody likes to do math,
let alone having to show all your work. Right. It was one of the most annoying things for me
in math classes. I got the right answer. Yeah. But you didn't show your work. So
zero right here, you don't have to do that because there's no math teachers.
So what all we have to do is allow our ideal customer. To enter in some information
specifically numbers, of course. And then the spreadsheet will do the calculations for them.
You can hire someone on Fiverr and Upwork for less than a hundred bucks to build you
pretty much any type of calculator you can think of.
And these are incredibly valuable because nobody likes doing math. Now the third type of insider
insight tool or offer that we can make will be a tracker. And so this is simply
going to help someone track their progress from point a where the. To point B wherever they're
trying to go. And so a goal tracker works pretty much in almost any nature industry where someone's
trying to better themselves and you can just tweak the goal tracker to whatever your niche is.
For example, someone's trying to achieve business results.
You're probably going to have them put in the number of sales calls they're doing, or
some sales. Versus someone's trying to lose weight. Well, they're probably going to be
tracking their weight, right. So just think about what metrics they need to be tracking.
Now, the next three will be in our insider secrets category. And the first one's going
to be a report where we do all this research for them and we compile it
down and just give them the answer and say, here's what I think you should do.
Or here's what we found after doing all this research that you don't have to do anymore.
And of course, a dividend report is a great example. And next we have a resource list
where we just share all of the tools and gear that we use on a daily or weekly basis
in whatever were working on. Right. So in this particular instance, it could be
a hiking checklist. You could also make a video recording checklist, right.
Or video gear checklist. I'm just thinking video. I've been staring at a camera for awhile.
So the final one is going to be one of the hardest on this list and it's
the last one I recommend doing. And that would be a special training where you do
anywhere from 15 to 20 or 30 minutes of talking about a specific results
you've been able to achieve and sharing your process for achieving that result.
So this is going to be more like a video sales letter or a webinar. These take
a really long time to put together, which is why it's one of the last type of. I recommend
making now our final three are going to be a template where you help start the process
for someone. So, as an example, we offer a tag manager playbook
where we help people go through the process of installing their tags the right way.
Of course, it doesn't necessarily have to be a worksheet or workbook.
It could also be a different file type, right. So going through creative market and.
You're probably going to find a lot of people selling Canva and Photoshop files.
So that's another type file type that we could provide where someone is essentially buying.
You're essentially buying the template and you can turn around and create a template that you
sell. Now, obviously there's licensing issues. Don't buy it and then just give it away for free.
Make sure you read the read the. But that's just an example of
other file types that you can provide as a template.
Then we could offer a spreadsheet based planner where you helped someone plan
out their process to success. One of the things that we've offered in the past is
a content planner calendar. So someone could go through and preplan when they're going
to post and where they're going to post. And of course what they're going to post.
Right? And finally, we have the Oregon. Helping someone get all the information
they need in one place in order to be successful with whatever they're working on. So go and hit
that like button. If you've made it this far comment below, if you still don't have any
idea what to do for lead magnet, I really want him to make sure that this specific.
Went over the top because sometimes just coming up with one idea is the hardest part. So hopefully
you have an idea by now it's time to outline it, which is going to be the second hardest part
of this entire process. And it's important to remember that as we start outlining,
we are creating something to help our prospect achieve a specific result.
So step number one is going to be completing this sentence
promise. It's going to make sense in a moment. So step number one,
we're going to complete this sentence. This lead magnet allows you to.
Fill in the blank with overcome a roadblock or achieve a specific result. And you want to use
this as your guiding post for everything else that you put into your lead magnet.
So pretend like someone is an ideal customer and you're at a coffee shop and they say, Hey,
what's this lead magnet sitting here on the desk, right. Sitting here on, on the table. You say,
oh, well, this lead magnet is great because it allows you to. Achieve specific result,
overcome specific roadblock. And of course we want to make sure that it is shortcut based.
We don't want to say, Hey, this is going to be 67 steps to success in all of life. And
someone's just going to look at that go. Okay. Wow. That's that's,
that's going to take awhile thing. So I'll get back to you in three months. We, we don't want
that. We want something short and sweet, like three keys to success for ways to
generate more traffic, seven point video launch checklist, 12 resources.
Filming YouTube videos, video, script template, et cetera. We'll get to naming in a moment,
but we want it to be a quick results that we can achieve for someone. Then the next step is going
to be listing out three things that normally get in the way. Of achieving this result or
three things that are really challenging about the specific roadblock you're helping them overcome.
And then the final step is writing out how you would approach getting that result or
overcoming that roadblock. And hopefully with these three pieces of information,
you can figure out a simple and elegant. To communicate your process
or create a template or create some sort of audit that is going to help someone get self-awareness
or essentially get started with achieving that result or overcoming that roadblock.
I know that's a little murky. It was really hard to come up with
a way to go through this entire process without specifically.
Whatever your lead magnet, let alone your niche. Your industry is going to be now.
Something that is pretty universal is going to be the lead magnet title. And I highly
recommend creating a title for your landing page first, it's a little counterintuitive.
And then. Coming up with a fancy lead magnet title, because
your headline on your landing page is really what's going to drive people
to getting your lead magnet in the first place. And so we want to figure out how
we're going to grab someone's attention so that they actually look at the lead magnet.
And of course you can use the same title or very similar title for your lead magnet as well. Now,
coming up with a title, your, and your headline is a video in and of its.
So again, we are going to rapid fire, feel free to pause on these slides
so you can go through it at your own pace. Now, these are the headline formulas I recommend
looking at when it comes to figuring out what you should name the headline on your landing page.
And of course, how you could potentially name your lead magnet. And as you can see here,
all we're doing. We're talking about results and we're talking about roadblocks, right? So
we're thinking about what's the result our lead magnet provides and what roadblocks
does it help people overcome? And then we communicate that that's it.
We don't have to get super fancy. We don't need some high ticket copywriting course
in order to be successful. So let's go through the first two examples, how to result without
roadblock or how to break through a roadblock, even if they have another roadblock. So again, you
can always pause on this screen timestamps below, and let's go through an actual example here.
So we could say something to the. How to grow your channel without getting lots
of views. And then of course, this could be a channel audit where you help someone
walk through their analytics to figure out how they could be more successful.
This could also be a template for helping someone optimize their videos for search better.
Then the next one, how to dramatically improve your video quality. Without buying a new camera.
So this could be a guide going through camera settings or
a gear list going through really cheap things like lighting, which is actually
normally way more important than the camera it self. And then skipping down a few.
We have how to generate residual income in 90 days, even if you have less than 5k subscribers.
So this could be a planner or in terms of creating a content.
Or some sort of promotion calendar to help a new YouTube or figure out how they can better
integrate calls to action for affiliate offers or their own products or services.
So they can actually start increasing their income because income and subscriber counts,
spoiler alert pretty much is disconnected at this point when it comes to being successful
marketing here on YouTube. Although again, that's a whole nother video,
so hopefully these examples help with coming up with some other headlines.
And of course, we're just showing some of the other examples of the other headlines.
Always feel free to pause and just get inspiration from these. And of course
there's no copyright on these formulas. These are pretty standard
when it comes to writing headlines. So go ahead and use all of these for inspiration.
And of course, one of these is ultimately going to be the head. On your landing page
and you'll use a variation of this for your lead magnet. Now,
when it comes to how to design your lead magnet, I'll link up in the cards and the description to
a full-blown video that walks through how to use Canva to great, great looking PDFs.
If you decide that you don't want to purchase something from Etsy or creative market, or
you weren't able to find something. Although I would highly recommend just seeing, if you
can find something that you can work with and you can actually purchase Canva templates on creative
market and Etsy and bring them over to your own Canby account and modify them as you see fit.
And this is going to make sure ensure that your lead magnet is leagues ahead
of a lot of other people out there, because there are so many bad lead
magnets out there. You've opted into a list and been sent something. You, you,
you just like made this at 1:00 AM in the morning. Cause you thought you needed something, right.
You it's a terrible feeling and you don't want your ideal customers having that feeling. You
want them to receive something a wow. This design is amazing. How did I can't believe they spent
this much time on something that was free? I wonder what their paid stuff is as opposed. Oh,
okay. I guess this is, I guess this is all right.
Um, I might not read their emails anymore. I don't, I don't, I'm not really impressed. Right?
So this is, this is our best elevator pitch, our best foot forward in terms of our business
calling cards, saying. We actually care about you and we can actually give you something awesome.
And that is what's going to help drive the sales process.
So speaking of the sales process, here's a quick rundown of what your lead magnet
funnel will actually look like. And this entire process starts with your landing
page. So this is going to be a special page that does. Offers your lead magnet. And I'll
link up in the cards and the description to a video that actually goes through
how to set this page up and how to do automations in a tool that we recommend called mailer light.
Although this works with pretty much any email service provider out there. And once
someone gives you their contact info, You immediately send them the lead magnet
and then you have some options in terms of emails that you can send
to make offers for your own products, affiliates products, or your own services.
Really your lead magnets job is to get that contact information. Once they get
that contact information and the email autoresponder sends off that lead. The
whole lead magnet lead generation process is done. And then you can go ahead and
start whatever other sales process that you have, of course hit that subscribe button.
If you want more information on how to actually convert all of these new leads into sales. Now,
when it comes to optimizing your lead magnets, it's a little counterintuitive
because the process that we just looked at landing page. To confirmation page to sending
the lead magnet and then having whatever sales process comes next is pretty static.
Once you create that lead magnet, you'll try different versions of your landing page to see
if you can get more people to opt in, but actually the best way to test your lead. Is to create
more of them. So one of the things that we found over the past couple of years is when it comes to
creating your lead magnet, the biggest difference is changing the offer.
That's put in front of people and of course, that's lead magnet. Now the power of this is
I'm not saying that. Tons of different affiliate offers. You have to make tons
of different funnels. You have to make tons of different products or services.
Not at all. All we're doing is trying different lead magnets.
And what's cool about this is once someone opts into your list, they can all receive the
same emails they can all receive the same. You're just testing the front end, seeing
which lead magnet gets you the most people interested in joining your email list and
then which lead magnet actually contributes most to sales because something you'll find
as you go through creating more and more lead magnets is sometimes the most popular lead.
Yeah. I have the lowest sales conversion rates later on. So hopefully you have a
much better picture of what you could do in terms of how to create your lead magnet
ideas. Come a blow with your lead magnet questions and hit that subscribe button
for more deep dive marketing tutorials, just like this one.
And until the next keep building the business you love.