Did you know that you can rank a playlist on the first page of YouTube so you can get
more views and subscribers? Here's a playlist that ranks on the first page of YouTube for
"How to translate YouTube videos". Here's the same playlist that ranks for "How to transcribe
YouTube videos". I've got a playlist that ranked for two different keyword phrases.
How do you do that? In this video, I'm going to show you how to optimize your YouTube playlist,
so it ranks on the first page of YouTube. I'll also show you some of the best practices
I've used so you can rank your own playlists. Hi, my name is Herman Drost. If you want to
grow your audience on YouTube and generate traffic, leads and sales on autopilot, hit
the subscribe button and click the bell notification icon so you'll be notified whenever I upload
new videos. Log into your YouTube channel, click on 'YouTube studio'. Click on playlists.
At the top here you can create a new playlist, or you can edit a playlist. I'm going to select
an existing playlist. Here's the one that's currently ranking on the first page of YouTube.
Click 'Edit playlist'. Click the pencil icon that says, "Edit." Add the title of your playlist
or edit the current title. I've got "How to translate or transcribe YouTube videos" so
I rank actually for two different keyword phrases. Click 'Save'.
Now you want to optimize your description. Click 'Edit'. Write a description that summarizes
the content of the videos in your playlist and also includes your main keyword phrases.
I've got "Discover how to translate and transcribe your YouTube videos so you can increase the
accessibility of your videos and channel and increase watch time, reach and engagement."
Then, click 'Save'. Place your strongest performing video at the top. For instance, this video
"How to translate YouTube videos to English or another language" currently ranks on the
first page of YouTube. List the other ones in your playlist according to their performance.
You can actually move them around by just dragging and dropping the different videos.
If you click on the three dots, you can add it to a queue, you can save to watch later,
save the video to a playlist, remove it from the playlist, move the video to the top, move
the video to the bottom and set the playlist as a thumbnail, so you can choose any video
in the playlist for the thumbnail. For example, if I wished to use this thumbnail for my playlist,
then I can click on these three dots, click 'Set as playlist thumbnail' and now I've got
this video thumbnail as the playlist thumbnail. Here's how to track the performance of your
YouTube playlist. Click 'YouTube Studio', click 'Analytics', click 'Reach'. Scroll down
to 'Traffic source playlists'. Here you can see the proportion of your total traffic in
the last 28 days. My top playlist is "Video ideas for new Youtubers". It currently ranks
18 on page one of YouTube. Second one is "How to rank YouTube videos in 2020" and the third
one "How to grow your YouTube channel in 2020". If I want to see more details, click 'See
more'. Here I can track the geography, viewer age, viewer gender, revenues, subscription
status. Here I can see my top playlist. The number
of impressions, impressions this click-through rate, views, average view duration and watch
time hours. I can also select more metrics by clicking on the plus sign. It says, "Add
metric to table." If I click overview, I can add average percentage viewed and now I've
got average percentage viewed. This is the average percentage of a video your audience
watches per view. It looks like "How to grow your YouTube channel in 2020" has the most
average percentage viewed. If you want to increase the probability of your playlists
ranking on the first page of YouTube, follow these best practices.
Number one, think of a video series. Instead of thinking about creating a solo video, think
about a series of videos based upon a similar topic. If you put these related videos in
a playlist, then viewers are more inclined to binge-watch your videos. One of the biggest
ranking factors for YouTube is watch time. If you can get people to spend more time on
the YouTube platform, then YouTube will promote your videos on the search engines. Instead
of a viewer watching one video, they'll watch successive videos in a row. Here's an example
of a playlist that currently ranks number eight for "Eco-friendly home products" from
my buddy Ron. Number two, link to a playlist in your cards
and end screens. It's hard to go deeper into your topic in one video so if you link to
a playlist, you can get viewers to take a deeper dive into your content. The more engaged
the viewers are with your content, the more likely they'll subscribe to your channel.
Number three, keep your playlist short. I usually only put five to 10 videos in a playlist
because viewers don't tend to watch more than that number of videos in succession. Number
four, share your playlists everywhere. Place your best performing playlist at the top of
your channel homepage. For example, I've got a playlist called "Best
of Drost video" at the top of my channel homepage. It contains some of the best performing videos
from my channel. Viewers can quickly see that these are popular videos because they've received
thousands of views. Pin a playlist to the top of your comments. When someone goes to
leave a comment on your video, they'll be able to click on the playlist to watch more
of your content. Add a playlist or several playlists in your description. If I'm inspired
about the video I've just watched, I want to check out more videos from that particular
creator. Adding a playlist or several playlists in
your description satisfies the wishes of your viewers. It also extents the watch time for
your channel and your videos. More watch time means that YouTube will promote your content
in suggested videos, which appear on the right side of the YouTube watch page. Embed your
playlist on your website. Instead of embedding one video, why not embed a playlist so people
can binge-watch your videos. If you want to know how to stop YouTube recommendations at
the end of embedded playlists and only show your videos, click the link in the card.
Number five, consistently create new playlists. Did you know that every time you create a
new playlist it creates a new URL? When you're not publishing a new video, create a new playlist.
It sends a signal to YouTube that there's activity on your channel. If you're only publishing
one video a week, you can create a new playlist to show that there's more activity on your
channel. I just thought of a question. How are you currently using playlists on your
YouTube channel? Put your answer in the comments below. I'd love to read them and I'm sure
others would too. One of the biggest problems for video creators
is how to make your YouTube videos searchable. Ideally, you want your video to rank on the
first page of YouTube so you can get more views and subscribers. Watch the next video
to discover how to make your YouTube videos searchable. You'll learn how to rank your
YouTube videos on the first page of YouTube search. Thanks for watching and we'll see
you in the next video.