Don Jr captain ineptitude, and he tried to hawk his fashion project on Twitter again,
but of course, it backfired epically.
Yeah, the president's first known son.
Well, he posted this.
Yes, I'm publishing a non woke men's lifestyle magazine.
Check it out.
Subscribe today before he posted a link.
Other than that terrible cover, here's what the magazine is actually about.
So, the magazine, Field Ethos, has been in circulation since last year and
has already issued its fifth edition.
Readers can buy individual magazines for $20 that subscribe annually for $60, and
receive four magazines.
According to its website,
Field Ethos brings back a forgotten lifestyle to those who refuse to conform.
With articles on hunting, fishing, and
more by old school adventurers who make no apologies for who we are.
Now, the magazine solicits stories from its users, but
it clearly states it has some guidelines.
This is on the website.
We are not looking for how-to articles or
stories about how your hunting dog was the best there ever was.
Give us your story told in the same voice you'd use with your buddies
around a campfire after a few beers.
I'm sure not Bud Light.
While speaking to the Washington examiner about his venture, Don Jr. Said this, most
people see me as a businessman, a figure in the political world, and a family man.
While I certainly love all of these things, I also feel the need to work on
a passion project in the world of hunting, fishing, and adventure.
Now, there were Twitter users who were already having a field day with this,
his passion project.
One user responded, we all know what the opposite of woke is, unconscious.
Another said, I try not to think this way, but isn't it weird that the conservative
men talking about bringing manliness back are the biggest whistles in the world?
Dude shoots endangered animals from cars and considers himself a hunter.
Yeah, non woke magazine is not the only book project Don Jr.
is currently involved in, though.
Donald Trump's eldest son is also behind winning Team Publishing,
which earlier this year released the former president's book Letters to Trump.
And is set to publish titles by Fox News personality Jeanine Pirro and
failed Arizona GOP gubernatorial candidate Kari Lake.
But, of course, we've got much, much better book recommendations.
Check this one out.
Yeah, it's Cenk Uyger's.
Justice Is Coming, Cenk.
>> [LAUGH] I'd like to get justice for those poor animals
that Trump slaughtered, Eric and Donald Jr. yeah,
I don't think it's manly when you say, hey, you know what?
I've got this massive unfair advantage.
I'll circle around this endangered species that has no idea what's going on in my
vehicle and then shoot it with high powered weapons, and
that'll show how tough I am.
Will it?
Is that how you show you're tough?
Look, to be fair to Don Jr though,
I never understood any of those lifestyle magazines.
And they've been around forever, and I've always thought they were super goofy.
And there's a lot of different kinds of lifestyle magazines for men.
There's the old school ones that is spelled of rich mahogany, and
they're like, this is what a real man does.
He buys this very expensive watch and
drinks this very expensive bourbon on his very expensive desk.
And I'm like, does he?
Is that what a real man does?
And that was like, mainstream, right?
And then, by the way, at one point, they all switched and
it became like Men's Health and we weren't buying desks made of mahogany anymore.
Now we were all getting jacked and
having weird veins pop out of every muscle that we had.
And real men were all talking about how hot their bodies were to one another.
And then they were like you got to wear just no shirt ever in order to be
a real man.
I'm like, how about you guys leave us alone and we just real men by ourselves?
Okay, so this isn't a long line of men's lifestyles advice that I could do without.
That's my sense of it.
RM, what do you think?
>> No, absolutely.
I love the point about men's magazines in general.
If you flip through Esquire or GQ,
they just kind of assume you're a millionaire soccer player or something.
I don't know why.
Yeah, I can drop five grand on a watch easy, no problem but yeah, I don't know.
I like that.
It's interesting that these guys are trying to do this parallel economy thing.
Like you have the Daily Wire making their own chocolate and stuff, but if you look
at all these products, like with the chocolate, it's like a ten X markup.
It's the same exact as a thing as a Hershey bar, but it's just a ten X markup.
So I feel like this magazine, it's gonna cost like $80 per issue or
whatever, probably, which shows you what they kind of think of their fans.
But I don't know, it's terrible.
But I'm tempted to jump on this griffith,
just start calling companies woke and we'll just start our own.
We'll just start and say, this is non woke.
I don't know, baby Bell cheese or something and charge $90 for it or
something.
>> $90, okay but look, there is a real reason for the parallel economy, and
that's actually interesting.
So let me tell you guys why that's happening.
It's not just a right wing thing.
It's actually the fault of advertisers,
because advertisers have kind of shut out all of news and politics.
They're like look, we can't tell who's right or wrong.
One side says that Black Lives Matter and the other side says they don't.
Who am I to figure it out?
No, I'm coke.
I'm Nike.
I don't want any piece of it.
To be fair to Nike, they made it very clear which side they were on, and
it helped their business tremendously.
The reason why the right.
So since the advertisers don't want to sponsor anything related to news and
politics because they haven't made up their mind about whether racism or
non racism is the right way to go.
It forces people that are in news and
politics to sell their own stuff and so that's real.
So we do it too.
We do too strongcoffee.com/tyt, we'll put the link down below.
Why?
Because that's the one way that we could actually get products to you guys without
the middlemen of advertisers.
And they're incredibly and from our perspective,
they're incredibly conservative positions, right?
And then Starbucks kind of proved us right by being terrible to their employees, etc.
So why are there more right wingers doing that?
Because, to be honest,
the right wingers were the first ones the advertisers didn't want to touch.
So why didn't the advertisers want to touch the right wingers?
Because they're all progressives.
No, they're all economically conservative.
They want to maximize profit.
And Nike, for example, correctly deduced that there was more
profit in being against racism and being in favor of people like
Colin Kaepernick who were fighting against racism.
Because most of their customers are young, and young people are very,
very progressive.
So they made a logical, market based decision.
And so people like that don't want to actively they have chosen a side,
the right side, the side where most of the customers are.
And they say, no, I don't want to advertise on Alex Jones or Tucker Carlson,
who says all these crazy things and hateful things because that's not good for
my business.
And then that's why Alex Jones goes and goes I got a great idea.
I'll sell my own stuff.
This will make your brain larger.
Now, why did he go with brain pills?
Literally, that's one of his products.
Why did he go with brain pills?
Because he thought my audience doesn't think that they're that smart,
and I don't think they're that smart, so I'm gonna sell them brain pills.
What's his number one selling product?
Penis pills to make your penis larger.
>> Okay.
>> That's right.
>> And I'll say one more thing, guys.
There's a giant difference between how the right wing does it and I would say,
how the left wing does it, but
I don't know that there's a lot of left wingers doing what we do.
So, for example, when we started Too Strong Coffee, we were meticulous.
We took so long to figure out exactly how to do it right.
It's fair trade, it's organic, it's the best coffee, etc.
And yeah, I'm doing a little bit of an ad, but in reality,
we picked it because we thought it was the best tasting coffee
that was done in a humane and the best way that we could possibly do it right.
The right wing is like, which one's the cheapest?
Yeah, let's take that one and pretend it's like the best or something and
charge maximum amount.
Our customers gonna check in on it.
Yeah, they'll check in on after they take their brain pill.
>> Yeah, it definitely seems like the parallel economies are inevitable.
Like you were talking about with sort of mainstream advertisers and all that stuff.
But I definitely do see with the right wingers and
the way that they're sourcing this stuff and the way they're packaging it and
selling it and the way they're marking it up, it seems a little much.
It seems a little much to me, but who knows?
But I think it's a good point.
I think maybe if people who speak their minds like we do on the Internet,
we might have a hard time getting advertisers then.
Yeah, I think we should probably sell our own stuff too.
I think it makes sense as long as it's reasonably priced and
we're not gouging people or in the case of these daily wire and
all these people selling it on some weird, creepy, sexist and racist angle.
I think it's probably a good thing.
>> Yeah, you don't have to a lifestyle men's magazine where you tell people how
to murder innocent animals.
You can do other products.
>> Totally.
>> Right, and look at their publishing company, Letters to Trump.
Since Trump can't write, they're like, okay,
why don't we take letters that people wrote to you?
And then you can scribble on the side one or two words, max, one or
two sentences, this guy, good guy supported Trump.
Didn't like this guy, got this better, but hate him, not favorite Trump.
Okay, literally the book, we covered it earlier, okay?
And they're like, nailed it.
Meanwhile, Justice Is Coming, filled with facts.
There's like 30 pages of endnotes because I'm like,
I'm not gonna get questioned on anything.
And we went through like 18 different fact checks, and
I have devastating facts in there.
So you can actually do products that are good products.
tyt.com/justice to preorder now, I like the irony of that.
Link also down below.
Okay, you can sell your own stuff and actually make it good.
I know, revolutionary.