- Let me ask you a question.
When was the last time you actually signed up
for a lead magnet?
You know, you filled out some information landing page
and you actually sign up for that lead magnet.
How much regret did you feel as you were hitting
that submit button?
And also, did you actually enter your actual email address?
Did you use a fake one?
Did you use a throwaway email address?
Here's the thing, no one actually is excited
about lead magnets anymore and no one really wants
to fill out that form
and that landing page because you know
you're going to get emailed a billion times after
and so the bar for actually getting able to get
someone's email address
and to actually deliver on that value
is higher than ever.
So how do you still generate leads?
How do you generate pipeline?
Well, it all starts at the landing page and it all starts
in getting the right strategy around that landing page.
So in this episode, we're gonna dig into
the three principles you absolutely need to know
to drive 60 to 80% conversions on your landing pages
and your lead magnets
because that's what we pull off on our side
and you can too. Intro.
(upbeat music)
What's up everybody?
Welcome to Unstoppable I'm TK
and on this channel, I help SAAS founders like you
grow your SAAS businesses faster
with an unstoppable strategy.
If you are new to this channel,
be sure to smash that like button
and also be sure to hit that subscribe button
and that bell icon because I drop an episode like this
three times a week, every week
and I want you to make sure that you get notified
every single time I drop an episode
with actionable strategies like this with the TK energy.
Now, if you are already part of this community
this fast-growing community,
we are actually getting to be
the fastest growing B2B SAAS channel out there.
If you're part of my go to market coaching program,
we now have over 50 founders in the program
in the go to market program, we have over 48 founders
in the launch program, super pump we'll come back.
I'm so excited to see you over here.
Now here's the thing,
landing pages is something I obsess over.
If you're inside one of my programs,
we spend a lot of time
thinking about the strategy around the landing pages
and everything that goes around it right?
Now the question is,
how do you actually get landing pages to convert?
Because these days, if you just have a shitty lead magnet
if you have a lead magnet that kinda resembles
a buzz feed, like tricky survey or a listicle
it just doesn't work anymore.
The bar is higher than ever.
Knowing that, here's one of our landing pages
and this landing page,
it's our five points, SAAS growth strategy guide.
It actually converts at anywhere from 60 to 80%
by the time someone lands on that landing page
and we're talking about, we get these conversion rates
whether they go from a video like this
or they actually go from a cold ad
or just from a link that we posted in our social channels.
How is it that we pulled this off?
Because look at this thing, it's not that special.
So what we're gonna do is actually dig in to
the three principles you absolutely need to know
and follow to make sure
that not only do your landing pages convert,
they're actual principles that help you get to
a successful lead magnet and landing page.
So if you're excited to dig in go to smash that like button
if you haven't already
and let's go the principle number one.
Principle number one as you'll notice in this landing page,
is what is the title?
That is the first thing people look at.
The title of actually what you're giving them.
Now the idea behind landing pages is like, look
you give me your email address,
I'll give you this thing for free
and it's valuable, right?
And where we got lost is that a lot of the things
that are lead magnets today, are just not valuable.
People are like, eh, like they'll never even read it,
they'll never take action and you can spam them after
but they'll never look at it.
It doesn't work.
The whole strategy gets broken.
So the question is, who is this for?
And what do I get?
Those are two questions you have to answer
inside of your title.
If you look at our title,
it's a five point SAAS growth strategy guide.
It's for SAAS founders and it gives you growth
and there's only five points to it.
That's it and you clearly can understand
just from the title, who is this for,
whether I can self identify
or this is something that can actually help me
and what do I actually get If I were to go into this.
you see the power in that?
If you don't actually nail the title
and two basic questions in your landing page
or is for the rest of your strategy, it won't work
because people will land there,
they'll look at it and like "this is not for me.
I don't wanna waste my time.
I don't even know what this is not even worth my time
to give you my fake email address"
and they'll move on
and your conversion rates will suffer.
So it's super important to land the title on this.
The second principle is people are asking them.
They don't really want a do Hickey anymore.
They're tired of it.
They don't even, they know they're not gonna read it.
So you're more likely to get a fake email address
but people are looking for transformations.
So principle number two is what is the transformation
you are promising to your ideal customer
through your lead magnet
or what I like to call your manifesto
and I'll tell you the difference in the next principle
but right now, what is the transformation? Right?
Great lead magnets actually promise
a before and after.
The promise and actual transformation.
Well, they'll also tell you here's exactly
what you need to do to achieve that transformation
and here's exactly exactly what you're gonna get
if you sign up for this lead magnet.
So if you look at our page,
you'll see there's a lot of texts
and a lot of times people will tell you well
"you shouldn't have a lot of texts"
but guess what people read
people read if it's meaningful content
and you can write meaningful content
if you truly understand your customer
and so we have real content there
like what is the real transformation I'm talking about
in my five point SAAS growth strategy guide
and below that, I have a clear list
of things that they're gonna get
if they sign up for my lead magnet that I'm promising
and I make sure to actually deliver on that promise
and because I'm so succinct because when you read it,
you will get really an understanding like, Oh
this person really understands me
and the world that I'm in, I feel understood.
That's the goal of that lead magnet.
They're gonna sign up.
That's why we get the 60 to 80% conversion rates
and we're also very clear
about the transformation you're gonna get
and exactly where you're gonna get
out of the lead magnet versus just a dumb little pdf.
Are you guys starting to see the power in this?
Now there is a principle number three
and I wanna go into it
but before I do that, let me just pause here for a second.
If you starting to see the power
of how you can completely transform how you generate leads
if you just care a little bit more,
if you're a little bit more intentional
and purposeful about what you're delivering
in terms of value to your customers
and you really think about the title,
you think about the transformation
you articulate that, if you see the power
of how that can completely transform your landing page
without having to make it look pretty, can I just get a yes
in the comments below also smash that like button
for the YouTube algorithm,
it really likes it when you do that so do i
and my team absolutely loves it when you do that.
So please do that as well.
Also while I have you here, meta,
this is a little meta
but if you're growing your SAAS business
and you're tryna figure out your growth strategy,
you should totally download
my five point SAAS growth strategy guide.
I'll tell you more about it
at the end of this video but let's go
into principle number three, which is super important.
This is what really brings it together.
By now you're like, you know what?
The principles that TK is talking about
it goes beyond the landing page and it's true.
It's a little bit of a trick here, like the title,
the transformation, all this stuff comes together
in your landing page but really the work begins
in what your lead magnet actually is.
I actually don't believe in lead magnets.
I don't believe in them.
My five point SAAS growth strategy guide is my manifesto.
That is my manifesto on how I believe early stage B2B
SAAS founders need to be operating.
It's truly what I believe is needed
based on my 15 years of experience
in what you need to actually grow a SAAS business.
That's why manifesto.
That's why I started this company called Unstoppable.
That's why I actually do what I do
because I have a manifesto based on
everything I'm learning on where founders go wrong
and how they can actually course correct
and increase their likelihood of success.
That's my manifesto
and that's the difference between a dumb lead magnet,
a shitty lead magnet and an actual manifesto.
A manifesto has a very unique point of view.
It teaches and educates
and it has a deep understanding of your ideal customer.
So in order to get to the right title
in order to get to the right transformation
you need to start with true manifesto.
What is the big change you bring into the world?
What are you trying to teach these people?
What is the transformation
and how do you qualify them into a title?
Who are these people?
If you do the work on actually creating a proper manifesto
then everything else falls into place a lot easier.
Your landing pages is a lot clearer
and your conversion rates are going to be better
and you're going to actually drive a much more scalable
go to market and machine and it all ties together
and that all starts with making sure
that you're thinking about these three principles.
What is the title?
What is the transformation
and how do you actually deliver on that
with your manifesto?
You do these three things,
even though this landing page looks super simple,
it's actually like quite on certain standards, it's ugly.
It is ugly but it converts.
It gets the value across and it gets people
to put in their email and actually read it.
Our metrics are not just about conversion rates
but how many people actually read our manifesto
and then take action
and that's what we measure
and that's what we go into
and the reason all this stuff flows
and you can try it out for yourself
is because we put deep thought
into exactly what our ideal customer needs
and when you do that,
when you create your manifesto
and when you actually think about the transformation,
you create that time,
then everything else comes into focus
and everything it raises all tides.
So that's the three principles I had for you today
on how you can transform your landing pages.
These are the three principles to follow.
Now, if you're figuring all this out
you wanna see what a great manifesto looks like,
if you're in the stage where you're actually
scaling your SAAS business
and you want a strategy to follow
then I invite you to check out my five point
SAAS growth strategy guide.
All you need to do is just go to
get unstoppable.com/strategy
get unstoppable.com/strategy .
Just go over there.
It's completely free.
Put in your name, email what stage you're in
and we're off to the races.
You can get access to it for free and inside of it,
I will walk you through exactly my manifesto
on how to build a scalable SAAS business
based on my 15 years of experience.
It's completely free to just go over there
and check it out
and also if you got value from this video,
be sure to smash that like button
for the YouTube algorithm, for me,
for my team, which just means a lot to us.
comment below with your thoughts,
hit me with a yes at the very least
just so I know you got value from this
or just comment below with value.
If you are part of a Slack group,
if you're part of a WhatsApp group
and you feel like other founders can get value,
please share this video with them.
It would just mean the world to us.
We wanna impact positively impact
as many founders as possible
and lastly remember, everyone needs a strategy
for their life and their business.
When you are with us, yours is gonna be unstoppable
and the only way you can do that,
the only way you can do that
is if you hit that subscribe button and that bell icon
if you haven't already.
I'm TK and I'll see you in the next episode.
(slow calm music)