- Ayy.
- ♪ Lord, I do ♪ I can't even--
see, yodeling is a talent.
♪ (dramatic intro) ♪
- ♪ (yodeling) ♪
- Yes.
- I love this little kid.
- ♪ (yodeling) ♪
- He's making a statement.
- ♪ (both yodeling) ♪
- ♪ (yodeling) ♪
- He's a really good yodeler.
- I think he's a beautiful singer.
- ♪ (yodeling) ♪
- (laughs) - This is nuts.
- You've not seen that? - No, I've never seen that.
- Dude.
- I've actually never seen the full video,
so thank you.
- It's just a booming popularity. It's just like, here's a guy
and now he's famous.
- (FBE) That was Mason Ramsey yodeling his rendition
of Lovesick Blues by Hank Williams.
- Oh, that's the song. I've never heard the song.
- I don't even know what that is.
- (FBE) He went viral when he surprised Walmart shoppers
by bursting out in a yodel in the middle of the store
in Harrisburg, Illinois. - Okay.
- That was really good, Ramsey. - Yeah.
- Really good stuff. You're talented, man.
- (FBE) Since the release of the video, the internet
quickly responded by meme-ifying, remixing it in many different ways,
so we have some examples to show you now.
- Ooh, I hope we listen to the dubstep one.
- I saw the original. I have not seen any
of the remixes.
- "Which aisle can I find the light bulbs?"
- Walmart employee.
- (laughs)
- That's very funny.
- Implication being that the child is a Walmart employee,
which of course, would be illegal.
- That's awesome.
- That's the tweet I saw.
- Ooh, I love this one.
- Oh, we're gonna go dubstep, right?
- Oh, I've seen this one. This one's really good.
- Whoa.
- Ayy.
- ♪ (yodeling) ♪
- That go hard. That speaks to my heart,
right there.
- That's so good.
- That was so good. I literally wanna download that.
- I look forward to going out next weekend and then
hearing the Walmart kid remix come on and everyone's
gonna lose their mind.
- This was a good one.
- I love this one.
- Ooh.
- Coachella. They need to play this at Coachella.
- The reverb is so good and the bass.
- I feel like I could be at the gym and be
working out with this.
- This is like music in a club where people are grinding
and they don't know it's a nine year old boy.
- Bridge? Oh my God, this is emotional.
- This is so good.
- Look at his little yodel. It's magical.
- That was good. - That's so funny.
- People are so talented.
- "Walmart yodel remix starts playing at the club."
- (laughs) - What in the world?
- (laughs)
- Oh my God.
- Who makes these things?
- Oh my God. We've gone too many layers deep.
- I like it. I like the remix.
I like the remix better than the original.
- All of this is confusing. I love that last remix.
I felt like I was in a club. This is just the best thing.
- Oh my God, Steve Aoki?
- Oh, Steve Aoki. Wait for it.
- ♪ (yodeling) ♪
- What? Why is he in the snow?
- ♪ (yodeling) ♪
- It's really cool to put him on the phone.
I like that.
- What is Steve doing?
- Steve Aoki posted this? Wow, that's when you know
you've made it.
- I don't think the meme was well integrated enough.
It needed some more heart to heart.
- I really hope Steve Aoki just drops a single tomorrow
sampling this kid. Oh my God.
- "We made the Walmart yodel boy on Sims."
No.
- Someone made him a Sim?
- Oh wow.
- I love the Sims.
- How did they do this?
- People are really talented.
- How do they do that? - They really nailed it.
- He kinda moves like him too. What?
- That is amazing. I love that.
- How did people even think of this stuff?
- "Damn, I guess he ain't performing today."
- Aw.
- I wonder if people are going to that Walmart
just to look for him. I'm sure.
- To find Mason? - Yeah, I'm sure.
- You're in the wrong aisle. It's the spill cleanup aisle.
Aisle eight. We all know this.
- Walmart needs to hire this boy and go on
a Walmart tour. I'd show up and I'd hear
the yodel boy remix.
- "Can't wait for this yodel kid and Walmart tour, y'all."
So good. Honestly, not a bad idea.
- This needs to be a thing. I would drive however far
to my closest Walmart and hear yodel boy.
- I would go to this concert. I'm already going to Walmart
for no reason, may as well get a concert out of it.
- I would do that. I would show up
to my local Walmart. They got him singing about
the products. - ♪ I want some Windex ♪
♪ I need to clean my window ♪
- If Walmart has not made some attempt to memorialize
some agreement, make this kid a mascot,
bring him into a commercial. It'd be dumb for them
not to do something.
- Aw, Walmart tweeted about him.
Wow.
- Oh, all right, there we go boys.
- "Mason Ramsey yodeled his way into our hearts and aisles,
so we're putting on a concert at his local Walmart
to let him shine."
- It's for real?
- He got a Walmart tweet and a hashtag?
This guy has made it.
- That's very cool. - That's incredible.
Congratulations Mason. If you see this,
dude, that's awesome.
- Dreams are possible, you know what I'm saying?
This kid really-- he did it.
- (FBE) So as you saw, the internet exploded
with lots of memes and remixes of the Walmart
yodeling kid, with some of the posts getting millions
of views and thousands of retweets.
What do you think it is about this video in particular
that made the internet immediately decide that it
had to become a meme? - Probably a combination
of him in the cowboy outfit and then also,
I guess you don't really expect a little kiddo to have
the pipes and be doing something like that.
- 'Cause it's a little kid that's in a Walmart
and that it's yodeling. It's a coup de grace,
a trio of things you're not used to.
- It takes a lot of skill, but yodeling is not something
that a lot of people appreciate, so it coming from a little,
sweet kid like that makes you wanna share it.
- It's just so random, 'cause he's yodeling
and he's in Walmart and he's dressed in this nice attire.
What is the context of the video? And I think that's what
intrigued people.
- (FBE) So as you saw, even Walmart has tweeted
the little boy's performance and attempted to start
a hashtag yodel challenge to get people to submit
their best yodels. As an online creator yourself,
do you think that big brands bring these memes
too much into the mainstream, thereby ruining them,
or do you think they provide them with even more
exposure, helping them grow and become more viral?
- I think the exposure is cool. I think when brands try to be cool,
it becomes uncool.
- It depends. If you're gonna have Twitter,
you might as well use what Twitter's for.
Twitter's for speaking your opinion and showing
what you're really about, so if that's what Walmart is
on Twitter for, then they need to go for it.
- I love it. I think Walmart needs
to pay this boy for his yodeling talent,
so he can buy some more boots and bow ties
and more people can discover and fall in love with yodeling.
- It depends on the brand, 'cause some brands,
when they get involved, it's just like,
"Ah, you're lame. Someone lame is running
this Twitter account." But then Netflix or Walmart,
they seem to have fun people running their social media.
- There's a fine line. On one side, you have
just a little too serious and then on the other side,
you have, they've tried to make a joke,
but it's just not good and they try too hard.
- Any time a meme is engaged with by a brand associated with it,
it is 100% like, "Hello, fellow kids."
- Yeah, it's like a mom joining in or something
and you're like, ah God.
- (FBE) And finally, we have to ask, are you willing
to show us your best yodel? - Okay.
♪ (yodeling) ♪
Maybe I need to be in the Swiss Alps with
a professional training me.
- ♪ Lord, I do ♪ I can't even--
see, yodeling is a talent.
- Oh, I'm nervous. This is the death of me.
Here we go. ♪ (yodeling) ♪
That's all I got.
- (clearing throat) ♪ (yodeling) ♪
- ♪ (yodeling) ♪ - Yeah.
- ♪ (yodeling) ♪ - ♪ (yodeling) ♪
- Gotta move the tongue. It's in the back.
- ♪ (yodeling) ♪
- (both) ♪ I got a feeling out the blue ♪
- How does he do it? - We're singing Spongebob,
when she's like, - (both) ♪ I wanna go home ♪
- This is a disaster. - I actually wanna go home now.
I'm embarrassed.
- Thanks for watching this episode of YouTubers React.
- Subscribe to see more from all these creators
in this episode. Links are down below.
- Deuces.
- Hey guys, Ethan here from FBE. Thank you so much for watching
this episode of YouTubers React. Big thanks to all the creators
who came in and shot with us today
and shoutouts to some of our fans, Loyal T, the England Vlogger,
and The Bubble Jr. Show. Bye guys.