f you want YouTube to promote your videos for free so you can attract views and subscribers
on autopilot, you need to learn how to make playlists on YouTube.
In this video, you'll learn the top five benefits of making playlists on YouTube, how to create
them, and how to add them to your channel homepage.
Make sure you watch till the end of the video to learn how to track the performance of your
playlists.
Here are the top five benefits of YouTube playlists.
Number one, get viewers to binge watch your videos in one visit.
Watch time is one of the main ranking factors on YouTube.
That means, if you can keep people watching more than one video in a row, you keep them
longer on YouTube.
The longer your watch time, the higher probability your videos will appear in YouTube search
and YouTube suggested videos.
Number two, get more views and subscribers.
Most viewers won't subscribe to your channel from one video, but if you can keep them watching
successive videos in a row, they'll be more motivated to subscribe to your channel.
Number three, official playlists help YouTube modify how your videos are discovered and
presented.
An official playlist is also called a series playlist because you're adding a series of
videos to a playlist, so when someone views a video on that playlist, YouTube will recommend
another video from that playlist.
I'll show you how to create an official or series playlist later in the video.
Number four, ability to rank a playlist in the search engines.
You probably already know that you can rank your YouTube videos on YouTube search, but
did you know that you can also rank your playlist in YouTube search if they're optimized correctly?
I'll show you how to do this later when I demonstrate how to make a playlist.
Number five, use playlists to grow a small channel.
If you're a small channel, you probably haven't published many videos, so your channel doesn't
have much authority to rank videos.
If you add videos from other channels to your playlist similar to the one that they've just
watched, then they'll keep binge watching your videos.
You simply position your video as the first video on that playlist, and if they keep watching
several videos on that playlist, even though they belong to other people's channels, your
video gets credit for being watched.
Wow, that's a great strategy.
Number six, embedded playlists help visitors to stay longer on your website.
If you embed a playlist on your website, people will stay longer on your website because they're
watching multiple videos.
This will help your web page to rank in the Google search engine.
If you want to know how to rank your videos in Google search, click the link in the card.
Here are the steps to make playlists on YouTube.
Login to your YouTube channel, click playlists to see your saved playlist.
Here are my created playlists.
Here are my saved playlists.
To make a new playlist, click customize channel, click playlists, click new playlist, you can
put test on there, and you can select public, unlisted, or private.
We'll select private for this demonstration.
Click create.
It says no videos in this playlist yet.
Here's the title.
There's no thumbnail there at the moment either.
Click edit.
Now, we're going to optimize a playlist and add some videos.
Click add a description, how to get more subscribers.
Then we'll click playlist settings.
We have playlist privacy.
We've got public, private, or unlisted.
We'll set that to public if you want our playlist to be public.
Then we can also do ordering, so we've got date added newest, oldest, most popular, date
published newest, date published oldest.
We're going to do manual.
We can also select this box, add new videos to the top of the playlist.
I leave that unchecked for now.
Over here, we've got set as official series for this playlist, so use this setting for
sets of videos uploaded to your channel as part of an official series.
A video can't appear in more than one series playlist.
YouTube may use this information to modify how the videos are presented or discovered.
Definitely, we want to check that.
We can also do auto add, we can add rules.
We can define rules for videos to be automatically added to the playlist.
New videos fitting any of these rules will automatically be added.
You can add these rules, if your title contains, description contains, or a tag contains.
We're not going to do that.
Save the settings.
Now, we're going to add a video.
Click add videos.
We can do a video search, add a video URL, or I can select from the videos on my channel.
I'm going to select how to get 40,000 subscribers on YouTube.
Click add videos.
You can see the playlist now has a thumbnail.
Whatever videos at the top of the playlist, that thumbnail is going to show up for the
particular playlist.
Always change the settings if you want, down here.
We can set it to private, unlisted, or public.
If you want to add another video, just click add videos.
Let's try URL this time and click search.
Here it is.
Highlight that.
Click add videos.
It's already on another playlist, so we're going to choose another one.
We'll click add videos, add the URL, click add videos.
Here's my second video.
If we click on the more over here, we can move it to the top, to the bottom.
You can add notes to it in here.
We add some notes, click save, then you'll see these notes in the video right here.
If we go to the left here and hover over these three dots, we can move these videos up or
down in the playlist.
You just drag and drop it.
You can see that the thumbnail automatically changes.
If you want to check how the playlist looks, click play all.
Here's the first video on the playlist and over here are all the related videos on the
playlist.
That's how you make a playlist.
If you want to look at all your playlists, then click on playlists here.
Here's how to add a playlist to your channel homepage.
When a viewer first visits your homepage and sees a series of videos there on a playlist,
they'll be more inclined to binge watch your videos.
This will help them to take a deeper dive into your content and motivate them to subscribe
to your channel.
If you only had one or two videos displayed on your channel homepage, they'll be less
motivated to subscribe to your channel.
If you'll organize a playlist on your channel homepage according to the hot topics that
your viewers want to watch, it'll influence their behavior.
Login to your YouTube channel, click customize channel, scroll down to the bottom of the
page, click add a section.
Under content, click drop-down box, and we've got videos, playlists, channels, and other.
We're going to select a single playlist.
Then under choose a playlist, click the drop-down box.
You can enter a playlist URL or you can click the drop-down box on find a playlist.
Here's all my playlists.
I'm going to select best YouTube tools.
Under layout, I can select horizontal row or vertical list.
After you've done that, just click done.
Here's my playlist at the bottom of the page.
Notice that the description of the playlist that I added in playlist settings appears
above the playlist.
That's very powerful.
I'm glad you mentioned that.
If I want to change my playlist to a horizontal view, you can hover over the pencil, click
horizontal row, click done.
If I want to reorder the sections, I can just hover over this icon here, click on that,
that'll move it up.
If I want to move it down, I can just click on this icon, then it'll move it down.
You can do the same for any of these sections on the page.
I can move this one down.
I recommend adding multiple sections to your channel homepage in a vertical and horizontal
display.
If I want to remove this section, I'll just hover over at the pencil icon, click the trash
icon.
How do you track the performance of your YouTube playlists?
The purpose of tracking YouTube playlist and YouTube analytics is to see which ones are
getting the most traffic.
Once you identify that playlist, move it to the top of your channel homepage because it's
already a proven winner.
Go to YouTube studio dashboard, click on analytics, and click on reach viewers.
Down the bottom here, you'll see traffic source playlists watch time in the last 28 days.
You can see the watch time of my top playlist is 20.9%.
I probably want to put that one at the top of my YouTube channel homepage.
If I click on the playlist, then it'll give me some deeper metrics.
I can see impressions from playlists.
That's how many times the video thumbnails were shown to viewers.
Impressions click-through rate, which is the views per impression shown.
The total number of views that playlist got.
The average view duration for that playlist, which is the estimated average minutes watched
per view and the watch time, which is the estimated total minutes of viewing time of
my content from my audience.
I'd want to move my top performing playlist to the top of my channel homepage because
it's currently performing the best.
Here are a few important things to keep in mind.
Number one, move your top performing videos to the top of your playlist.
Number two, move your top performing playlist to the top of your channel homepage.
Number three, share or promote your playlist on your social media sites and on your websites.
Number four, add new videos to a playlist on a regular basis.
Let me ask you a question.
Do you want to know how to rank your videos on the first page of YouTube search results?
If that's a yes, watch my next video over here.
You'll learn how to rank your videos so it'll attract traffic 24 hours a day, seven days
a week, year after year on autopilot.
Thanks for watching and we'll see you in the next video.