My name's Wengie and my channel's about DIYs, crafts, lifestyle
just basically anything that you can be creative with
and it's called Wengie.
I used to be a blogger
and my blogging audience requested my makeup look.
So I started off going "OK, I'll just make makeup videos then"
because that's what they wanted to see
and then I was finding at the 2-year mark I was getting kind of bored of it.
I guess it became quite repetitive for me.
So I think that's usually a sign of whether you need to make a change or not.
Honestly, do you love what you do?
And it's OK to say "I don't enjoy it."
If you're deciding to evolve your channel content
and you truly have felt stuck for a long time
one thing that really helped me was finding inspiration.
"I wanna be more like that person," or "I wanna be more like that."
When I was watching these life hack videos or these lifestyle videos
I was like "wow, look at their shots, they're really pretty
"and I want my channel to look like that."
See what's trending, see what people are watching
is there any content that you tend to watch that you enjoy?
Is there some way you can incorporate what you're enjoying at the moment
that is doing well on YouTube
and can you spin that in your style and your personality?
You know, what is popular meets what you love.
Maybe reach out to your audience first
and see, throw out some ideas going "is this something you guys want to watch?"
and very quickly because of the Internet
you will know whether it's something they want to watch.
And the great thing about pivoting
when you already have experience in another category of content
is looking at your strengths and seeing
what can you bring to this new industry, area, or type of content
that could set you apart from everyone that's already there?
Look into your own skill sets and styles and say
"can I do content in this new industry but just with a personal twist?"
And maybe slowly pivot, as opposed to doing a drastic change
maybe take a little step first.
Do something closer to what you want to do but your current audience already loves
and then slowly move
or supplement your new type of content with your old type of content.
The other thing is, you could take the risk and just change your audience.
That can be done as well.
But you need to know there's gonna be some down time
before your channel picks up.
When I posted my first life hack video, people enjoyed it
but when I stopped posting my makeup videos
and started just purely focusing on more lifestyle videos
There was lots of like
"Wengie, I signed up to your channel for makeup videos
"you're not making any, why am I here?"
and there was a lot of negativity around my new change in content
mainly because I dropped the old content as well.
I did do a few transitional videos but they were not happy
so it was interesting because I didn't anticipate that
and I thought they would enjoy the new content just as much as I did.
I feel like the change was the best decision I've ever made.
Not only do I feel creatively fulfilled but my channel grew at an exponential rate
and I think part of it is also when you do content you're passionate about
it shows, and when it shows, people appreciate it
and therefore, your channel just naturally does better
no matter what drop in views you have in the short term
I feel like in the long term
if you can sustain and create quality content because you love doing it
it's going to work out for the better in the long run.