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My name is Kaylee Boggan, and I'm an English major.
English majors are seen as an idealist, nerdy, bookworms.
So when parents hear that their child's
going to be an English major, a lot of people
assume that there's no money in that.
I would love to know more about jobs where I could
write and get paid for it.
I think that would be the dream.
My name is Erica Lies, and I am a freelance copywriter.
A copywriter is someone within advertising
and often marketing who creates copy to either sell a product
or communicate a message.
My first impression of Kaylee was
that she's just excited, eager, and open and curious
about the world.
So we actually have a brief for you today.
We are going to be writing a tweet,
an email subject line for a company
called Smokey Sabor Barbecue about the new chipotle lemon
barbecue dry rub.
So for the tweet we had a smaller space,
and we had to also make sure that we
were more conversational.
Maybe "check this out" or "savor the flavor."
OK, great.
And this is actually called Smokey Sabor Barbecue,
so what if we went with Sabor the flavor?
We used some puns.
I enjoyed riffing off of her.
She really impressed me when we were just brainstorming.
Now our next one is just an email subject line
that is announcing the launch, except it's an internal company
email.
For the internal email, it was much more formal.
So I learned that audience is super important no matter
what platform you're on.
What I want Kaylee to know is that whether it's
copy writing or generating ideas,
you can make a living writing words.
Some of my fears as an English major
have been, if it's worth it.
At one point, I was like, should I listen to my parents?
Should it become a STEM major just
so I can have a guaranteed job?
My name is Mallory Hublein.
I'm the brand manager for a HELM Boots.
So a brand manager is someone who
communicates the message of the brand out to the public.
So everything from one to one customer communications,
to creating content for emails, and connecting with
influencers.
Hi.
Today I hope to give Kaylee some inspiration,
and just what all the options are out there post-college.
There's so many different jobs you can do,
and you can really take your passion and your skills
and take them in a lot of different directions.
Each season we put a different quote on the inside,
from a different author or poet.
Our designer was an English major, and so he definitely--
that's his way to sort of infuse a little bit of writing
and inspiration into each piece.
That's so cool.
The owner of the company was an English major.
And I love that he, even if it wasn't
a traditional English major role,
he still added that element to his books-- oh, to his books,
to his boots, boots and books.
So I want to give you a chance to write something.
There's a new boot that we're about to release,
and we're looking for different ways to promote it.
So one of the ways that we promote new products
is we reach out to influencers and see
if they might be interested in taking photos of our boots.
In the email I sent to the influencer,
I tried to get him to accept the new boots that HELMS had,
called the Holt.
I'm sure lots of influencers get lots of people who reach out,
so I always like to comment on something he's done recently
or a post I've really connected with.
So, "Hi, Seth.
I loved the post this last weekend."
Writing plays a huge role in all of this.
And we create a product and that's very visual,
but beyond that, everything we do involves writing.
OK.
And, sent.
Awesome.
The anticipation-- dun dun dun.
Well, it looks like he actually just wrote back now.
See what he said.
I was astounded.
I didn't expect him to write back.
"Hey, Kaylee.
Thank you so much for the opportunity
to collaborate with you."
But he did, and he accepted it, so I was really excited.
From Mallory I learned that everyone has a story.
And that specifically, we can use social media
and influencers to tell the stories through a brand.
I'm Jessica Choi.
I'm a book editor.
A book editor helps coach authors and editors
to help them put their ideas out there in the world.
I'm a huge fan of, like, true crime.
You might have some aspirations as a writer then?
I do.
Yes.
I think, for me, I've always wanted
to be a mystery novelist.
More than anything in the world, I just
want to write books, books and books and books.
There are, like, so many books that come out
every day in the United States.
And it's a really competitive book market.
And one of the things that's crucial
is for us to really nail a good title and a good cover,
because sometimes you only have a few seconds
to be able to capture a potential reader's attention.
We began to discuss the different ways
she comes across a title and a cover for a book.
You know, it's perfect you're here today because I actually
have a book, and I'm preparing for a title meeting,
and I thought if you'd like, maybe
we could do sort of an initial brainstorm together.
Sure.
Yeah, it's great.
So Jessica and I brainstormed possible titles
for a new memoir that was coming out
about a woman who has really risen in the video gaming
industry.
The title itself can be creative,
but usually it needs to contain some kind of keyword, something
that is consistent in tone with what's going on in the book.
What about game changer?
Game changer?
Yeah, from garage gaming to game changer.
That's perfect.
When you think of books you're like, oh, I have a book.
You don't think about how it gets there.
So that was a really cool opportunity.
Every company needs someone like Kaylee
who can really write and communicate.
I've learned that you have to be willing to really put yourself
out there.
I was impressed with her because I like that she came
and she's proactive about trying to figure out
what it is she wants to do.
Kaylee definitely seems like someone who's
so interested in learning.
She was ready to just, like, jump in there and attack it.
From today, I've learned that writing
is something I will always take with me, no matter what I do.
And I will write in every part of my life.
It's going to be there no matter what.
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