- [Neil] Are you tired of writing blog posts
that just don't get any traffic?
Well, what if I said you could spend all your time
writing blog posts that continually rank high on Google
and get thousands, if not millions of visitors a month?
Hey everyone, I'm Neil Patel
and today I'm going to teach you how to write blog posts
that get tons of traffic.
(upbeat music)
Now, before we get started make sure
you subscribe to this channel
and if you're on YouTube, click the alert notification.
So, the first thing I want you to do
is head on over to Ubersuggest.
You can go to neilpatel.com/ubersuggest.
And Uber says is a marketing tool
that gives you SEO data and stats.
I want you to put in a competitor URL.
So let's say I put in Maz.
Maz has a lot of content. There are popular website.
They discuss marketing, Neilpatel.com discusses marketing.
And the key
with doing this is to select popular competitors.
I wouldn't select Joe the plumber marketing site.com
because that site even if it existed,
it probably gets little to no traffic.
You want to pick popular competitors that you know
that are getting a lot of traffic.
They're big businesses.
And when you do Google search you happen to see them.
And once you put in one of those competitors
just click the search button
and you're going to see something that looks like this.
Now this is a traffic overview analysis on Ubersuggest,
it shows you the domain,
how many keywords they rank for on Google,
the roughly monthly traffic.
It breaks down things like their domain authority.
How many backlinks that they have.
And this over here is a chart that gives a rough overview
of their traffic.
This shows you how many keywords that they're
ranking each position.
For example, in February, you can see, all right, you know
they have 31,000 keywords that rank from position one,
two, three, and you can see how many keywords ranked
from position four to 10 on Google 11 to 50
which is pages two through five and 51 through a hundred
which is pages six through 10 on Google.
Now, underneath that you see their top SEO pages,
which I'm going to come back to in a bit.
And then you see a lot of the keywords that they rank for.
So I want you to go back up to their top pages.
This is all the popular pages that they're getting traffic
for on Google.
So I want you to click view the pages that drive traffic
to this domain.
This breaks out again, their top pages.
And when you look at this
you'll see a few View All buttons.
One to under backlinks, one's under estimated visits.
The one under backlinks shows you all the people that link
to that URL.
And these are each and every single one
of the domains that are linking to that URL,
in this case it would be
Maz.com/blog/theabsolutebeginnersguidetoGoogleanalytics.
And it'll show you
that they've got a link from "Forbes", "Huffington Post"
Ahrefs, they got a link from Elegant Themes, GoDaddy,
Small Business Trends, and the list goes on and on.
In addition to that,
when you click View All under estimated visits,
this shows you all the keywords that the article ranks
for and the traffic they're getting.
As you can see the rank for a lot
of terms related to Google analytics or variations of it,
you can keep clicking next, next, next
and you'll see more keywords.
What I want you to do is click on over to that URL.
So if you just click on the URL,
it opens up in a new tab and you can see the blog post.
I want you to go through it, read it, spend time.
As you can see this one's super detailed.
Great. It has a lot of screenshots.
You know, Google Analytics has changed over time.
Maybe the designs are a little bit different here and there
and I can go
and I can write a post that's more detailed than this.
Okay?
And as you can see, if I keep scrolling,
lot of useful information, tons of amazing steps,
the articles, probably thousands and thousands of words.
So going back to Ubersuggest, when I look at the article
you'll want click View All under estimated visits
for each of those URLs, keep clicking next, keep going.
And it'll show you all the keywords that they're including
in the article that are driving in the traffic.
You can do this with the next article.
What is SEO?
This one, is what is it SEO searching job position 2021.
Again, you can see all the keywords
that drive traffic to them.
You can see all the keywords that are driving traffic
to that page.
And same thing.
I can click and go over to that page.
Then I can do the next one, beginner's guide to SEO.
I see all the keywords are driving traffic to that page.
Similarly, I can click and go to that page.
And now I want you to do that for the fourth result, right?
And then the fifth result and six result.
And I want you to do that for the top 20.
Believe it or not 20, just do it for 20.
Trust me.
It works because it sorts of by popularity.
If you do it for four or five, right,
you're going to get some traffic.
You do it for the top 20.
It really starts adding up.
Now, when you're going
through this process, ignore home pages.
So as you can see, Maz.com,
that's the homepage, gets a lot of traffic
by either popular term is Maz SEO,
Moz variations of that, which is their name.
But you want to look
for all the top blog post pages, quote, unquote.
And what you'll want to do is you can see sometimes
there are blogs, sometimes they don't have that URL.
Anything that's content.
It doesn't necessarily have to be a blog post.
And I would just do the same thing.
I would go, this one's pretty short,
this one's on just what is SEO.
Here's another one beginner's guide to SEO,
here's the introduction.
Here's another one, beginner's guide to link building.
Here's another one, redirects 301s, 302s.
What are redirects?
Here's another one, a backlinks.
What is a back link?
And as you can see, when you just go
through this whole process, you'll find all the pages.
I can have more images on this page here,
I can go more in-depth, I can show video tutorials.
That's examples of ways I can make this page better.
And I'm not saying Maz did a bad job,
but there's always ways to improve.
And now that I did it for Maz,
I may go to my next competitor.
Let's say Search Engine Journal.
And this is a blog on SEO, and I would go do the same thing.
I would look at the View All keywords.
I would go and look at each of their blog pages.
See which keywords they're ranking for.
This one is 17.
Great search engines you can use instead of Google.
All right, I can go through this.
Get an updated list.
I can see if it's up-to-date
or anything needs to be modified and then go from there.
Now, when you're going through this process,
and you do this for 10 of your competitors
you do 20 pages for each competitor.
I know it's going to take awhile.
Sometimes there's going to be overlap between your competitors.
That's okay, but don't rewrite the same page multiple times.
So if this one is on 17 Great Search Engines
to Use Instead of Google.
If Maz had a page on alternative search engines to Google,
it's kind of the same thing.
One's a listicle that has 17 in there.
One may or may not be a listicle,
but you don't want to duplicate the content.
You just want to write one article
on each topic and you probably won't have 200,
you may end up with 150
because you're going to start seeing some overlaps.
And this will give you a list
of all the articles that you want to create
and send to your content team, or you can do yourself.
And the key is to just go more detailed
and better than the competition.
And for each article,
if you want some extra credit look to see who links
to them and do outreach.
So for example, this one is
from Search Engine Journal, 17 Great Search Engines
You Can Use Instead of Google.
I'll hit up the URLs, like I may head up Good Reads.
I may head up SlashDot, this medium SF Gate
and I'll hit up the authors.
And I'll just say, Hey, John, I noticed you linked
to this article from Search Engine Journal that breaks
down The 17 Alternatives to Google.
There's actually a lot more search engines these days,
because all the social networks,
and there's some really cool strategies that you
can do to make sure that you can search the web
in a safe way to avoid people snooping
on your private information.
I'm not saying Google's snooping, but a lot
of people probably don't like using them because
they don't want Google to have too much data on them.
And that's why I mentioned that in the email.
And then of course, I'll wrap up the email
with something around, like, here's my version
of the article, check it out, feel free to link to it
if you like it, cheers, Neil.
And that's it.
And if I send out a hundred of those emails, maybe only two
or three or four or five will link back to me, that's okay.
If I do that for every single article that I'm writing,
you end up getting a lot of links.
If you write 200 articles,
each article you're able to get three links.
That's 600 links.
That's a lot, even though each article
doesn't have a lot of links,
your total site will, and it'll start ranking higher.
So if you use this strategy
you'll start writing content that consistently gets traffic,
specifically search traffic, which is consistent while
with social traffic, you may get a big boost on day one
but it typically dies down after.
So you got to keep creating new ways to get more traffic.
While with this approach, going after Google,
you'll get consistent traffic.
And even if you don't write content for a month,
you can still consistently do well.
Now, if you have any questions, when it comes
to driving traffic to your blog posts
and how to write content that consistently does well,
leave a comment below, always here to help you out.
If you enjoyed this video, like it, share it.
Tell people about it.
Thank you for watching.
And oh, if you want my help
and you just want my team to do everything for you
check out my ad agency, Neil Patel Digital.
Thank you for your time.