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seeing life from the heavens looking
down helps us be more aware of the
incredible nature of our world that's
what our brand is all about helping you
capture and relive experiences that
celebrate you as a human and that's why
we built Carmen
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it's not just Ariel it's not just
handheld it's not just wearable or
mountable karma is all of these things
it's a complete system
there's a lot of very complicated
technology that goes into making karma
our challenge was really to take
something that is conventionally very
complex and simplify it enough that
anyone can go take karma and put it up
in the air with no problem whatsoever
from the get-go we set out to design
karma to be incredibly portable we
didn't want you to have to ask yourself
do I want to take karma today we wanted
to make it so convenient that you would
ask yourself why wouldn't I take karma
today it's all in that one case it's
ready to go
backpack style what's great about karma
is that if I bring it and don't use it
it still doesn't get in the way of my
experience at all one of our big things
was to try and get that profile to be as
small as possible so we move the
stabilizer in front we wanted to achieve
portability in the product moving the
stabilizer up front was also important
because typically when you're flying
another drone your propellers will be in
view and that will almost never happen
with karma the portability of karma is
awesome the fact that you can fold in
the landing gear you can fold in the
arms you can put the controller in the
case the aircraft with the stabilizer
the Karma grip all in that case ready to
go is amazing
we decided that karma should be much
more than a drone karma should really be
an end to end life capture solution this
really is more than a drone you're able
to take the stabilizer right out of the
drone pop it into the hand grip and take
this around with you and get that same
fluid shot but on the ground
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the Karma grip has a really cool ability
to be an extension of your camera so on
the grip itself you get to control the
camera shutter buttons you get to change
camera modes you change the stabilisers
angle and you get to power on the camera
and off and then furthermore you can
take the Karma grip and mount it into
the full GoPro ecosystem of mountains
I'm excited about how users are going to
use it to create the best GoPro footage
yet
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capturing your life from these
perspectives is so incredible that we
really wanted to make it accessible to
everybody people are going to be
surprised at how easy karma is to fly
when you're out there holding the
controller it feels amazing
it's optimized for outdoor conditions
it's super bright and it utilizes all
the same familiar gestures that you
would have on a smartphone so it's
really familiar when a user picks it up
there's one button takeoff and landing
there's return-to-home that are
automatic when you press the button all
with the goal of creating this very safe
and responsible method of flying we've
got a flight simulator at the end of the
setup process that explains to the user
very simply all the things that they
need to know to fly the Karma system has
a feature called Auto Shop pass and that
really creates this powerful combination
of the flying robot doing some of the
work and you creating the start of the
scene and the capture the Karma
controller has this great feature called
passenger app allowing you to share your
experience with a friend it allows them
to see that live video it allows them to
control the camera through their iPhone
through their tablet it allows them to
capture the shot without actually having
to worry about flying I think everyone
wants to be able to fly and being able
to control something or see something
that's flying there's a lot of power
behind that
we need to make karma not only a flying
solution but also a handheld solution a
mountable solution basically karma needs
to be used in all the ways that our
customers use GoPro in that way karma
has become in some sense the ultimate
GoPro this is exactly what I want from a
drone with the whole thing unfolds and
now you have this aerial capture device
it's something that really blows your
mind it's magical when you review the
footage that you've captured on karma
you just see things that you've never
seen before
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the quality of content that our
customers will capture with karma I
think is going to change everything
again
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