Today, we're going to talk about if you should manage your own
social media or handed off.
So when you think about social media, there's the major ones,
Facebook, Instagram, LinkedIn, Twitter, YouTube there's up and
coming ones that are already starting to be pretty much large.
The Pinterest Snapchat tic talk, they've been around for a long time,
so they're not, maybe not really up and coming, but they are large
enough, but they don't necessarily have the same reach as let's say,
like a Facebook or Instagram.
And the reality is when you think about handing your social media
off, it comes down to two things.
One.
Can you keep up with the demand that you need when it comes to posting
quantity, frequency, and quality.
So if you can keep up with that demand, great.
You can keep doing it.
If you can't handing it off, may help.
And then the second thing.
Do you think the person that you can hand it off to can maintain the
quality, your voice and the messaging that you're trying to convey?
Because if they can't handing it off, won't make sense either.
Cause they can tarnish your brand by posting stuff that may
not fit well with your brand.
But generally speaking, I look at posting on social media as
something that you need to do doesn't necessarily generate a media ROI.
It's very time consuming.
You can use some tools to help.
Let's still to create that content, get it out there on a regular
basis, even if you're a repurpose.
It can be a lot of work.
And if your business is big enough, I do recommend just
handing it off to someone.
Yeah.
I think a good example of this would be Gary V.
So in the early days he was doing all his, I think he just focused on
Twitter and he did it all on his own.
And I think when he first started with all these
other channels, Instagram, he was doing it on his own.
And then as his brand team got bigger and bigger, I
believe it's over 30 people.
Now.
He now hires people too.
Focus and post contextually to each of these channels, meaning that you
can call it posting contextually, you can call it posting natively.
But when you're doing that, you're thinking about, okay, if I'm going
to post a Twitter, I'm going to post tweet storms and I'm going to write
in a way that people are used to, because if you're just copying and
pasting from a blog post, people can tell that you're doing that.
And same thing with LinkedIn when you're doing the LinkedIn
posts as well, breaking it up.
When you're doing YouTube or if you're doing a short,
so people can tell right.
When you're being lazy about it.
So he's actually done a pretty good job of doing it across the board.
I do know that for his Twitter, I believe he actually controls that
himself and for everything else, I believe he has people posting for it.
So I think in the very beginning, you want to make
sure that you get the voice down yourself before you had it off.
But I do think that the future is very much, we're going to
see a lot of jobs, job openings for people where it's like.
Even for us right now, I think I'm going to speak for both Neil and I,
we would love to hire people that are really good at tweet stormy
for LinkedIn posts for YouTube.
If you're really, if you're an expert at that, reach out to Neil
or myself on Instagram because we would love to hire you.
Cause that is the future.
Right now I would say for me, I'm in control of my Twitter and my
Instagram to an extent, and all the other channels would hand off.
But you can tell when it's not me and also the same thing for
Neil, you can tell when it's not.
Yeah, and, but generally speaking, if you really want to scale and
grow a big business, you need to hand it off and you need to
have someone just manage it and take care of it in the long run.
But again, it's a lot of work it's not simple.
And you just have to end up being patient with it because you're
going to have to teach that person and train them to really think
and talk like use in that way.
There's no disconnect between you and your audience.
One thing, the final thing I'll add from my side is if you go look at
VaynerMedia or team team Gary V they have a job posting out for a creator.
And so it's a rolling admissions process where it's like, it
doesn't even matter if you have a college degree or it's just,
we're just looking for your work.
That's what their application looks.
And it's basically saying, Hey, look, we don't care if its you're
good at snap, we don't care if it's Tik TOK or whatever.
It's we care that you're really good at one thing.
And then just send us your work and let us know how you would help us.
So he's keeping it very broad because it's so hard to find someone that's.
I think it's actually near impossible to find someone that's
good at every single channel.
There's too many things going on right now.
So that's it for today?
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