- Finally, you've put out a few online videos
and you're constantly on the move to create more content.
But even with more videos out there,
you feel that you're not getting the push you need.
Well there are hundreds of gurus
and so-called experts out there
who say that you should really put in
the time to get your video marketing up there,
you ask yourself, "How long will it take?"
At this point, you may be itching to stop creating
videos all together and stick to other strategies
that may have worked for you.
But maybe you've been doing it all wrong.
In this video, we're gonna outline three
of the biggest and baddest YouTube video
marketing mistakes that businesses generally make.
The intent is to make you understand
what you failed to do in the past
and how you can remedy it moving forward.
If you want to learn more about creating
the best YouTube videos, you can also check out
my YouTube video checklist in the description below.
This is an excellent guide to get started
in the world of YouTube video marketing.
Now here are some of the mistakes that you should avoid
at all costs.
Mistake number one.
Doing your videos without target audience research.
You can create many different types of videos.
There are animated videos, white board videos,
explainers, interviews, slideshows,
but how do you know which type to make?
By asking your audience.
The problem with most video creators is that
they create content in the notion that what they create,
the viewers will come.
But that's the wrong assumption.
Don't make videos for you.
Make videos that your users will find valuable.
Most brands make the mistake of following
the lead of others.
Hey, if it works for them, it'll work for us.
Wrong.
Every business or brand has their own set of audiences.
And different type of content styles appeal
to only a handful of segments and goals.
Before you go on a video production binge,
consider reviewing who your audience is.
Who are they?
What are their motivations?
Which platform are they present on?
What are they most interested in?
Be targeted and thorough.
Mistake two.
Making content without knowing what
your competitors are doing.
Don't just think about how your videos
stack up to each other.
You should also consider how they play out
against your market.
This includes your competition.
To gain insights into your audience
and understand them, start looking at your competitors.
Look for clues and learnings.
What kind of content do they create?
How are people responding to them?
Look at how they cross promote their videos,
where they share their content.
What tone do they use?
Like they say, keep your friends close.
Keep your enemies closer.
By getting to know your rivals,
you'll know how to beat them at their own game.
Mistake number three.
Never used SEO in any form whatsoever.
Videos aren't searchable.
Google can't understand them.
Wrong.
Google owns YouTube.
So if you can position your videos with proper SEO,
it's going to show up in search results.
If you go to Google right now and search how to use Canva,
my video comes up in the search results.
If you want your video content appearing
on the top of Google searches, you need to optimize.
It might look complex, but it's simple.
Start by encouraging users to stay to watch
until the end of your videos.
Longer watch times make your content appear
more valuable in Google's eyes.
The more likes, comments, and views you get
in the first 24 hours also shows Google
that your video holds authority.
You can integrate key words on the title,
description and tags.
Place custom thumbnails to make your video
more effective when being searched.
Lastly, in YouTube video length matters.
Be short and sweet enough to hold attention,
but not too long that your viewers feel overwhelmed
by seeing too long of a video.
Remember this, we've all made some big mistakes.
In your case, if you've committed these ones,
you don't have to worry too much.
What you should do is start executing a plan
to overcome them.
Learn from these to get the performance
you've always wanted to achieve.
Thanks for watching.
If you like this video, hit the thumbs up,
comment below, and of course, subscribe for
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(upbeat music)