Recently i've been using a really cool kdp keyword research tool for finding
lots of great keywords for my no content and low content books and also saving me a lot of time.
So, if you are in the kdp publishing business and looking to make money online then follow
along as I show you what this keyword tool is and how I use it to great effect.
Now if you've not been to this channel before then welcome, my name is Paul Marles and I do videos on
how to make it keep it and grow and that's your money i'm talking about and if you do like videos
like that then please do give it a thumbs up, hit the subscribe button and smash that notification bell
to receive notification of when I produce more videos like this. Okay, first of all why are
keywords important for your books published on the kdp platform? Well if you find the keywords
that are being searched for by customers and you use them correctly in the titles, subtitles of your
books, the seven keyword boxes then you stand a good chance of getting your books ranked highly
on amazon and that's the first page or ideally in the top half of the first page in the Amazon
search results. And if you do that you potentially have a lot of customers who who will see your
books so you get lots of traffic and hopefully, if your covers are good and your pricing is okay,
you'll have them click on your book and hopefully make a sale. So they're important in terms of
getting your book seen and making sales and ultimately making money. So keywords are important.
But what we need to do is find out what keywords people are actually searching for.
Now a great way and free way to do this is just to go over to Amazon. And here I'm just using the
keywords gratitude journal and you'll see this column here down the left-hand side which are
suggestions given by Amazon. Now these are fantastic because Amazon is actually
telling us what keywords people are searching for so we don't have to guess. And also, customers see
these when they do their search as well and will also have a tendency to click on them because it's
convenient. So if we know that we know there's a good chance that people will look and find
and click on these particular keywords. However, you'll notice here on the right hand side iIve
got all these other keywords and these come from a free chrome plugin called AMZ Suggestion Expander
and you can get this plug-in yourself for free just by going to the chrome web store searching
for AMZ Suggestion Expander and downloading it and installing it to your chrome browser or you
can just go to google and search for 'chrome AMZ Suggestion Expander'. And when you do that you'll
get all these additional keywords. Again these are being searched for by customers on Amazon and you
can go ahead and put these all down manually into a spreadsheet. However AMZ Suggestion Expander
have recently been offering the pro version which I started using a couple of months ago. And if you
have not already purchased it you'll notice down here at the bottom of this box there'll be the
option to upgrade to the pro version but iIve already upgraded so I don't have that option.
And when you do click on that it will take you to their Gumroad shop. Now this keyword research tool
isn't free and you can subscribe to it for $9.97 a month or $99.97 a year. now I would recommend,
if you were starting out using this, just go for the monthly option, which is what I do, because you
could potentially do all your keyword research for all the different types of books you're looking
at publishing in you know one or two months and that will give you enough keywords to last for
the rest of the year. And from here you just pay for it and you will get the the pro version. So now
when you open this box you'll get this option here to download keywords which we'll go ahead
and click. And this will download a file to your computer which we'llgo ahead and open.
And you will have a spreadsheet that looks very much like this. So what I normally do is
just go ahead and expand all these columns and it gives us a spreadsheet which looks like this.
Now in this left hand column we have all the keywords here that are related to our main keyword
and again we know customers are searching for these on Amazon and you can get quite
a lot of keywords. In this case i think there's 290. Now you may find there's some keywords in
here that don't relate to our main search keywords so they're not applicable. So you
can just ignore them. In the second column we've got monthly searches. Now this is the approximate
monthly searches that people are doing on google for this particular keyword which is
useful and we've got these other columns here. We can link to the page for this keyword on
amazon.com, amazon uk, amazon germany, and we can also open the search page on google or click on
this column here for the google trends. I'll just go ahead and show you what this looks like. So here
you can see we can look at how often or the trend for the searches for this particular keyword on
google and you can do this for 12 months or five years and you can see if the there is an uptrend
for a particular keyword or is it down trending or are there any particular times during the
year that there are peaks in the searches. So see here you can see I think you know it looks like
actually with gratitude journal there is a slowly increasing trend over the last five years. Now what
I like particularly about this spreadsheet is this column here where we've got all the links
to the amazon pages for this particular keyword so we'll just go ahead and click on this one here
which is the five minute gratitude journal and it will open up a page automatically. It'll have
the keyword here in the search bar in the 'All' category which is important. I don't search in
the books category I search in the 'All' all category because that's where customers do
their search and I've actually because I get asked about it so often I've done a video on this which
I'll link to here in the top right hand corner. Now the important figure that i'm after here is
in the top left hand side and that's a number of search results because this gives us an indication
of the competition on Amazon and here it says a thousand. So iIll go back to the spreadsheet
I'll click on this column here and just open up a new column before. Call this Amazon
search results and I'll go ahead and put that figure in there and I'll normally start at the
top of the the spreadsheet and work through each keyword filling in these numbers for each word. Now
if you looked at any of my other videos on keyword research you'll know that i use a figure of a
thousand or less for the number of Amazon search results because if there's that number or less in
the search results it means that the competition for that particular keyword isn't as high as
say for some keywords it might be you know 60 000 search results and I know from just from personal
experience that if I use those words it gives me a better chance of ranking highly on Amazon.
But if you were to say run Amazon ads you could go for those keywords with more search results
which are obviously more competitive. So eventually you could go through each keyword and fill in this
column which you know does take a bit of time but I think you know it's worth it when you can pick
out those little gems of keywords. Now there's also another important or another useful feature of
this keyword and this is this tab here. I'll just drag this down a bit where it says word analysis
and if you click on this you'll see here it gives us all the words that appear in these keywords
and also the number of times that they appear. Now you may be wondering well
what use is that? Well it's very useful for filling out the seven keyword boxes on the amazon kdp
upload page and I'll show you how. So I'll just drag this across to the right hand
side go to the seven keyword boxes and this is in the KDP upload page. And if I just move this
spreadsheet to the side here you'll see what iIve done. I've taken these individual words and I've
put them into these seven keyword boxes. Now some people use phrases instead of individual words. Now
I've found that using individual words is better than using keyword phrases. However for things like
fiction and non-fiction books I think phrases may work a bit better than using individual keywords.
But certainly for no content and low content books I think that using the individual keywords is
better and you can see I've broadly grouped the keywords into each box. Like the first one here
is sort of the target audience, the second box I just put in you know the different types of books
and and so on. So this will save you quite a bit of time in thinking about what keywords to put in the
seven keyword boxes and deciding on which ones to use. So doing this would save you time on deciding
on what keywords to use in the seven keyword boxes and how to actually use them. So this
keyword tool gives us lots of great keywords, tells us the google monthly searches, it gives us
quick links to the the keywords on amazon and it also gives us those individual words to fill in
in the seven keyword boxes. And for me this saves a lot of time. However you've also got to use these
keywords correctly in the titles of your books the subtitles and in the seven keyword boxes
as I've just shown you and if you want to know how to do that then I've done a
video specifically on that which I'll link to here which shows you how I use keywords
in those areas to get my books ranked highly and to make sales. Thank you very much for watching,
I really do appreciate it. Please click the subscribe button and until next time goodbye