Now that you've created your blog its time to
start getting traffic to it and in this video, I'll walk you through
8 proven tips that you can do to start getting traffic
to your website so let's dive in. Here are the things that we'll cover
to increase your blog traffic. First, you want to think about
creating an audience profile, then
let's do some keyword research to make sure that we're
targeting the right keywords that people are searching for
and then we'll create the useful content on our site
and then think about adding video to your articles
and this could be either your videos or someone else's.
Preferably you want to get to a point where they are
your videos that you're creating and then we'll apply
some basic SEO principles to your website.
Next, we'll want to think about getting backlinks
and don't worry, we'll do it in a non-spammy way.
Next, we'll cover online networking.
Finally, you'll want to start an email list
and even though this is at the end, its probably one of
the most important ones that you'll do
and it'll be right after you create your content.
So if you're ready, let's get started. And make sure
you click on the subscribe button and click on the little bell
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on how you can grow your WordPress blog.
The first thing we want to talk about is creating an audience
profile. Basically this is just you really getting a
good idea of who you want to serve.
What is the target audience you want to serve?
This helps you tighten up your writing
and basically you'll get it down to almost,
you're envisioning one person that you're writing to
each time you go to setup a blog.
And basically you're getting it down to you're just talking
to one person when you go to write so you want to
consider who's your target audience, what are their pain points
in the industry that you're talking about, what kind of
content are they looking for and don't worry the keyword
research will help this as well, and then finally how can
you help them with this and our sister company OptinMonster
has this great tutorial with examples and templates on
how to go through and set up your persona
for your website. I'll link to this information in the description
so you can take a look at it and go through this process
of creating your audience profile. Once you have the audience
profile you want to know exactly what are they searching for
and how are they searching for what they're looking for on the internet.
Keyword research is crucial, this will help you set up all the
topics that you want to cover on your blog and one of the
first things you'll want to do when you're doing keyword research
is go ahead and do basically a brain dump of all the topic ideas
that you want to cover on your site and that's okay if you
don't know all of them. You'll get a really good core idea of what
you want to talk about and then you can use certain tools
that will help with the rest of the process. Some keyword research
tools that we recommend would be like ahrefs or semrush
both are really good tools. They are both paid tools but you can
get a trial offer. A free alternative is answerthepublic
you just go through answerthepublic, add a seed keyword and it will
bring back several questions and other suggestions with your
seed keyword in the results. After you collected all of the
keyword topics that you want to cover, it's time to get down to
creating the useful content. In creating useful content, you just want to be
thorough in your response and in your topics to them.
and then you want to make it readable. You want to add bullet points,
subheadings, images, and videos. When people are reading online its
more difficult for them to follow a block of text and its much easier
for them to read if you have a lot more white space in there
and also make great headlines, this is actually one of the more important
things to do and some people actually spend as much
time creating the headline as they do creating the content.
That's how important it is and its for two reasons. One, the search engines
need to know exactly what your topic is about or what your article
is about, but also you have users looking and they have several to choose from
so you need to make it inviting for them to click on your headline.
Next, you want to add video and this can be something as simple as a
slideshow like you're seeing here with voice over talking to your audience.
It can be a screen cast like what we do a lot on WPBeginner
where we're walking people through how to use something like WordPress,
or it can be an interview of people in your industry and you interviewing them.
Finally, it can be just something as simple as you creating a video in
selfie mode and simply talking like a vlog to your audience.
Now in the beginning, you don't have to create your own videos.
If you want, if you find a video that is relevant to your topic
you can add a YouTube video in your article and that will help.
But, definitely put that on the list of something to do later on
so that you're creating the content and then you'll have two locations
that people will come to your website from. One will be
from your YouTube channel and they'll see your video on YouTube when they search
and then they'll also see it when they're searching for your topic in Google Search results.
After you create your content, make sure you're doing some SEO basics
for your articles. All this means is make sure that the keyword that people are searching
for is in your body and your title or your headline. Having keywords that are relevant to
what people are searching for tells Google that this is what you're writing about
is what they're searching for. Also make sure you have the image alt text
set up and this is the simple setting in WordPress where it'll ask for
the alt text. The alt text is important for people who can't see and they're using browser readers
to tell them what the image is about. So it's great for accessibility
It's also great for SEO because it also tells Google what that image is about as well.
Next, make sure you're doing internal linking. If you have multiple posts
up on a page and they're related, link to each other and that let's Google know and that just makes
your whole site feel more readable and lets Google know
exactly what your whole site is about because you're doing internal linking
to other relevant pages. There are plugins that you can use and
something like the Yoast SEO plugin can help with going through this process and making sure that
all of your I's are dotted and T's are crossed in the SEO basics world.
Next thing you want to look at is getting backlinks and this doesn't have to be
spammy where you're just reaching out to people say 'hey can I get a backlink from your site?'.
Instead, we're looking at doing relevant guest blogging on other relevant websites.
You can also look at doing a roundup post. This is just asking people in
your industry maybe a question and then gathering up all their answers
and then creating a blog post about it. What's great about this is once you
tell those experts that you wrote this and you share with them the link to your post,
they may share it on their website or on their social media profiles and then that's a backlink
for you. Another great way to do it is interview another blogger. Once
they've been interviewed then you send them the link and they'll likely
share it on their page as well. If you can't do anything else
right now, one of your basic things you want to make sure you do is set up your social media profiles.
These are simply extra links that's telling Google that you're becoming
serious about doing this because you have all these profiles Twitter,
LinkedIn, Facebook, and all of these links are pointing back to your website.
Next thing you want to do is start doing online networking and this just means
joining social networks, joining groups or slack communities,
maybe LinkedIn groups if that's relevant, just become relevant
and be helpful in answering questions or contributing to a
conversation online. You can also consider joining other search engines.
Pinterest is also a search engine, YouTube we talked about the videos. That's
the number two search engine after Google. So these are also other search engines
that you want to consider having videos or Pinterest pins on if it's relevant to
your industry. Be active in Q&A websites. Q&A websites like Quora where people are asking
questions in your industry and you can go in and answer the question
and possibly even have a link back more thorough article that you wrote
on the question that they're asking and then finally, which this really should be right after you
publish your first blog post, create an email list. Go ahead and get signed up
with an email service provider, something like constant contact, or mailchimp
and get started creating your list. Once you do that you can do a
simple optin form on the end of every one of your posts or put it in your sidebar.
You can even do an exit intent popup if you're using something like OptinMonster
and then also add a lead magnet. Don't get bogged down with adding a lead magnet
immediately but have that in your mind that you'll want to do that later.
But the first thing you want to do is definitely set up the optin form before you start
getting out on the social media profiles and getting out there and answering in online communities.
Okay, now we've gone through the eight tips that you can do to increase traffic to your website
and if you want, let us know in the comments which ones you are going to try first
and don't forget to subscribe to our YouTube channel and thanks so much for watching.