- [Neil] Hi everyone, it's Neil Patel
and today is both a happy day for me and a sad day for me.
Happy because this is the last day
and lesson of SEO Unlocked
and sad because it's also the last day of SEO Unlocked.
So today we're going to be going over
building amazing customer experience
because if people have amazing customer experience with you
and you truly knock their socks off,
they're not only going to keep coming back and buying from you,
but they're going to tell their friends about you,
other companies about you,
and this is what makes big companies
in both the B2C and B2B space.
Some Windows of opportunities are more powerful than others
in your customer journey.
Which are the most important to your customers?
What would be magic for them?
What would really put them in disbelief?
What would really want them to tell all their friends
about your company, your product, your service?
Just think about that because if you think about that
and can really figure that out, you can give it to them.
What emotional touchpoints do you really need to hit on?
Because it's that emotion
that really ties someone to your brand.
So within your copy, your videos, you need to get emotional.
And I'm not saying emotional like cry.
A good example of this is Nike with their slogan Just Do It
and how they have all these TV commercials and videos
of people running and interacting with their brand.
That really hits on emotional touchpoints.
The same goes with how can you wow your customers?
It's not just the product or the service.
It's also the experience.
If you go way beyond their expectations,
you'll knock their socks off.
And again, they'll rave about you
to everyone that they know.
The easiest way to do this
is by planning a series of experiences
and you want to go from experience one to two to three to four
and so forth so on and you don't want to stop here.
By planning a series of them,
it gives you multiple chances to knock someone's socks off
and build that amazing magical experience with your brand
that companies like Disney have built over the years.
So when you're designing your customer's experience,
plan out a minimum of five steps.
If you have at least five steps,
there's a good chance that you'll hit on
at least a few of them throughout the steps
because not every step will be effective.
Some steps won't work out as well as you would like.
But by having multiple steps,
not only will you be able to delight them,
but you'll make sure that they're in surprise
because they're not going to expect
everything that you're going to be doing
to knock their socks off.
To give you an example of how you can implement
all these things that knocks peoples' socks off
to create amazing experience,
I want to give you a case study of a bottled water company.
There was a gentleman named Mike Repole.
And Mike, what he ended up saying was,
hey, the water market is a six billion dollar market
and there's all these energy drinks
and sports drink and water,
but there's some unmet need that no one is addressing
and I want to address it.
So what was that unmet need?
Vitamin Water.
It was a better alternative and a healthier alternative
to just plain water.
And that's when that concept was born.
He partnered with 50 Cent.
He gave him some money as well as equity in that company.
And boom, you had Vitamin Water.
That partnership was formed.
50 Cent also got really rich from it.
Eventually, Vitamin Water grew from 100 million,
technically from zero, then to 100,
then to 355 and then to 700 million between 2005 and 2007.
That's crazy growth.
When you look at those numbers,
it just shows you the power of solving a unique problem
that no one else is really hitting on.
The end result was in 2007,
Coca Cola purchased the company for 4.1 billion dollars.
That's 4.1 billion with a B.
And that also made 50 Cent a 100 millionaire
and then from there, of course,
he had to pay taxes on the money.
But even after Coca Cola ended up acquiring them,
it ended up doing more than a billion dollars in revenue.
That's a good deal for Coca Cola.
If you can identify problems that others aren't solving
and then solve them, it can change peoples' lives
and that's how you build a huge company
and a brand that people love.
See, great businesses are built off of pain points
and unmet needs.
This is what it really looks like to have amazing brand.
You have an idea of what you want to sell.
People have an idea of what they want to buy.
But that intersection is where amazing brands live.
So what are the next steps for you?
Well, you know the steps of SEO now.
You know the power of branding
and what you need to do to build a brand.
I want you to start thinking about SEO
and how you can implement it in your business.
By now, you should already be implementing
some of the things, but I really want you to do more.
Because if you do it more and you do it consistently,
you're going to see amazing results.
And a lot of people just say,
hey, maybe I should just do paid ads.
Well, I want to give you this scenario.
If you invested 500,000 dollars in Google Ads
versus investing 500,000 dollars in content marketing,
AdWords yes can drive sales and if it's profitable
you should do it as long as possible,
but the moment you stop spending money on ads,
your sales stop as well.
But with content, you can keep getting leads.
You can keep getting sales
even after you stop spending money.
That's how SEO and content marketing
have a much higher ROI in the long run.
And that's why I think it's the cheapest
and most effective way to build a brand
because everyone will constantly see it.
In branding, the way I believe you build an amazing brand
is what's called the rule of seven.
It's when someone sees and interacts
with your brand seven times,
they're much more likely to relate with it,
be a loyal brand evangelist, and tell everyone about it.
And through content marketing,
not just text-based content, it could be videos,
it can be audio, podcasting, putting videos on social media,
that's how people can interact and engage with you
and will help build you an everlasting brand.
It's the same reason why I published over 8,200 blog posts.
It's because I want my brand to keep being out there
not because I want to have the biggest name or some ego,
it's more so that brand is what's helped me
build a business and the bigger my brand gets,
the bigger the business gets.
Now, if I had to do it over again,
I wouldn't name my brand after me Neil Patel.
I would've done it like a product, like a Vitamin Water,
because individual's brand never makes as much money
as a corporate brand.
I don't want you to reinvent the wheel,
just do the fundamentals over and over again
until you reach over a million visitors a month,
specifically from SEO.
We went over how to supercharge your content.
You want to be consistent in publishing.
You want to do the link building.
Yes, it requires work, but it is simple.
The formula works and I've laid it all out for you.
That's how I built all my brands and businesses
and it's what's led me to building a big business.
If you follow the steps, build a team like I have,
you can get not just the same results,
but you can also get better results.
So how do you get to the next level?
Well, make sure you go to neilpatel.com/training.
Click on SEO Unlocked and download all the modules,
the checklists, the worksheets,
and just do them over and over again.
That's how you're going to win.
So that's it, you completed SEO Unlocked.
Thank you very, very much.
As I mentioned, it's a happy day for me
because you've completed SEO Unlocked,
but it's also a sad day
because we spent the last seven weeks together
watching you grow your SEO traffic.
Thank you very much and I look forward to seeing you thrive
when it comes to your Google rankings.