00:00 Speaker 1: Hey guys, I got an exciting video for you today.
You're gonna really wanna stay tuned and listen to this one right here.
00:05 S1: So one thing I've been wanting to do in this channel for a long, long time is
to start doing more case studies, more challenges where we take our marketing tactic and we
run across it for a certain updates, we evaluate how it works.
And now I basically have the time now and more of the experience that I need to be able
to...
And really the management skills to be able to do these.
So we're gonna start doing this right here.
00:29 S1: The first challenge we're gonna do is gonna be a Quora challenge.
And this Quora challenge is gonna be very extremely accurate.
And we're gonna do a Quora for 30 days, 30, 3-0, 30 days.
And on this challenge right here, one thing we're gonna really try to work on to is getting
traffic to our YouTube and then some of our podcast episodes by answering questions on
Quora that are very, very related to the podcasts...
I mean, not related to the podcasts, but very related to the topics of the videos of the
podcasts that we're gonna do.
So, basically the two videos that I'm putting out besides this update video that I'm gonna
be putting out so to push those up.
01:04 S1: I basically created a small little downloadable.
I don't know if you can see it.
You might've see it.
Or you can see kinda how we're gonna do the whole study and basically I just wanna walk
through a little bit so you guys can see.
01:15 S1: So basically, going from the part here, in the 30-day marketing challenge.
We're gonna see, basically answering questions on Quora is a viable traffic source to getting
views on YouTube or any other platform to drive traffic to your website or to anything
you're possibly trying to do such as blogging or anything along that, but we're gonna simplify
it with YouTube on that part over the videos.
01:38 Speaker 2: So Basically, in 30 days, I will release about eight videos in 30 days.
So we're basically gonna break it down to about 18 to 19 questions.
I'm gonna answer over the videos topics that the video answers.
I'm basically gonna do like a small summary either from a video on Quora to either a written
summary...
Or not a written summary, but a written answer for me to do half and half to see which one
works better, if the videos work better or if the written ones work better on that part.
02:07 S1: Okay.
So today we're gonna for that part here and this is basically on this right here.
It's gonna be a total of 150 questions we answer, 75 are gonna be written, 75 of them
are gonna be using video answers on that part.
So yeah, we're gonna see how many people, all that stuff right there.
02:22 S1: So basically, from that note right there, we're gonna put on there so you know
kinda how I'm gonna lay it out.
We're gonna put on there kinda like the structure of it.
I'm not sure about how we're gonna structure the whole thing.
We're gonna put either if it its the video one, one of the 75 for the video, we're gonna
put...
Sorry.
We're gonna put the video answer, and then we put a small summary, and then we're gonna
put two links on there.
About 50% of the links will be to our traffic and the other links will be to somewhere else
in that part.
02:53 S1: And we're gonna use quick...
Not...
D-Link to be able to track the links and stuff like that, clicks to it.
Okay.
And so that's one thing I did.
And for the written answers ones, we're gonna do something very similar to that, and we're
gonna do basically the written and response to links.
So I think half of them will be our links, so one of them will be our links and one will
be another resource on that part 'cause we don't wanna go through the trouble, we're
only doing question and stashing to actually push stuff to our content.
We wanna answer the question and then we really wanna show...
We wanna tell them, "If you wanna learn more in-depth about this topic or go more in-depth
into it, then you watch these videos right there."
So that's how we lay those out right there.
And we'll basically do 75 of the Quora answers will be written and 75 of them will be in
the video.
03:37 S1: So let's go to...
So how are we gonna measure this?
So you're probably thinking, like, "Okay.
So how is this challenge gonna go?"
So basically we're gonna do our own challenge in this portion right here.
These are kinda the statistics you're gonna do.
So I'm gonna time myself every single day for every question that I do.
Basically, it's about five per day, somewhere around there.
And we're gonna time and see how much time is spent on each question, and so that'll
be kinda like our top thing right there 'cause we wanna see the time value 'cause if we get...
Just going for the least number right there, we get 1,000 views, and then we put in six
minutes a day, it might be something to look into.
Or it might be worse, maybe we put an hour, 10 hours in it and we get six views.
And that's something we wanna do.
So we're gonna be able to figure that out during this testing.
And one thing we're gonna keep kinda everything else constant and we're gonna kinda...
'Cause we're gonna use multiple videos with different topics.
So about for each eight video, we're gonna try to make it even across there, so they'll
be about a 9 to about 10 for each one on each post that we do.
04:38 S1: Okay.
So here's a the time.
That's how we're gonna measure it.
We're gonna do it by how many questions, which we already know it's gonna be 150 of them.
We're gonna do the Quora question views, how many views that we generate from there and
we'll do that part right there.
And then we're gonna do Quora followers 'cause I've already have, I think 39 followers currently
right now on there.
Also we're gonna go through it and I think I'm gonna test that one out to see exactly
how...
If we gain followers over this 30-day period and how much those actually are worth.
We're gonna do YouTube views, basically, how many views we actually get from actually doing
this right here and pushing traffic to the actual videos.
We're gonna track those.
We're gonna track the average YouTube average view duration of basically the traffic flow
from Quora, see how that relates to how it is now, if it goes up, if it goes down, exactly
what percentage was, how many views, how the view duration goes.
We're gonna do that and see how many people watch.
Did they watch a minute?
Did they watch six minutes?
We're gonna figure that part out.
What's the average kind of drop-off range?
And then we're gonna do a YouTube watch time and so we're gonna see the total amount of
time that we can generate people to watch.
In fact, this right here will really be a big metrics right here.
05:44 S1: And then a couple of things we're gonna do on this kind of series right here
going through, is that we're gonna do a check-in every week, so it'll be every Monday for the
next four weeks.
And then on the 30th day, we'll do one for that one...
There, we're doing one on the 30th day too as well and then we're gonna come back to
this in 90 days as well which would be...
If you're watching this in the play list in the future, then it'll be down at the bottom
for nine days if you want.
We do one for six months and one year, so you can kinda see how much traffic we'll be
from Quora from this 150 questions from that time to see if it's a viable option.
06:19 S1: Basically, I'm gonna give my findings at the end of the 30 days and then I'm gonna
give my findings and then we'll get until we have at 90 days, six months and a year
on that part too.
I'm trying to space them out so we can keep them separated 'cause I do tend to, depending
on how this outcome comes in 30 days, to continue doing this as well.
So this is to kinda not mix a lot of stuff up.
06:39 S1: But that stays right here, guys.
If you want to follow along this right here and kinda see my strategy for this right here,
I'm gonna leave a link and the description to download this right here.
It goes over basically from the top of it, introduction and what I'm trying to do, the
marketing strategies I'm gonna use, how I'm gonna actually go through and do each set
part right here, and then it goes down to what I'm gonna measure until when you're gonna
actually click that finance and schedule, different things.
So that part was all right here.
If you wanna download this, go ahead and download in the link that I put down below on that
part.
07:13 S1: Okay, so basically right now I kinda want to break you down and show you where
I'm at currently now on Quora, 'cause if you have an understanding exactly where I am,
so you can be able to see like, if you can see the stuff change, we can mark these stats
out from the beginning.
So if you can see the computer behind me, we're gonna head over there and I'll see you
guys on that side right there.
07:34 S1: Hey guys, so now I'm on the computer right now.
Basically, as you can see right here, this is the marketing, the whole strategy in what
we're gonna be testing and basically it goes more in detail.
I just wanna show you guys a quick preview.
I know I showed you a little bit before, but here's a little bit right here.
It basically goes over introduction and basically what we're planning to do, on the marketing
strategy behind it, on what our variables are gonna be, each one, what we're gonna do,
how we're gonna measure our results using these items right here.
And then also too, as well, how we're gonna schedule...
How we're gonna schedule our findings and move forward by that.
08:11 S1: So we have that authority here.
So let's go to the next part.
So next, now I wanna do...
I wanna add these to here, these screenshots to here, so you can see later on of actually
the values of what we currently have for a lot of these things so you can kind of see
some of them.
So I just wanna go over to Quora really quick.
So this is my profile on Quora.
As you see, I have currently 152 answers.
I have 94,300 answer views.
6.2 happened this month so far, so you can see that stuff.
And then you can see that I have 39 followers.
So these are gonna be the base metrics that we have, that shows every single thing, and
then as you can see here, these are some of my all-time views.
Things I got most views at has 53,000 views as you can see.
Some of the ones I have done.
You see little things, not a lot, but there's some little items that we're gonna do, but
we're not gonna be doing anything on programming, so move over that, but you can kinda see how...
What has kinda worked for me.
I'm gonna leave this link down too, as well.
These are kinda how I was thinking about doing it.
Video, and then underneath it we'll do kind of like a summary, something like that.
See at this point, 2,000 views.
09:30 S1: This right here is around 5K.
As you see, I've done this over very different type of products, so from marketing to going
over again doing this on as well over on development as well.
So you kinda see those.
Those are my numbers.
And we'll have screenshot for these as well, so we can be able to...
So you can see all of these and you can kinda relate to them, but this one is done pretty
well, and this one is basically linked back to my YouTube.
And this right here...
This has pushed a lot of traffic to this one as you can see, from doing this as well.
We'll go to traffic right here.
We can go into the kind of details of it as well, so you can see a little more and kind
of see where some of the traffic for some reason is coming from.
Let's go to here.
And then from here, let's go to "Traffic Sources."
And then let's go to "External."
And then you see Quora has pushed the most views here and has been 164,000 over the lifetime
of this video right here, which has been a little bit over a year and two months.
10:42 S1: So you can see that I know for a little bit, it works a little bit.
It depends on what topics you do.
We're gonna try for this topic, then we'll try other target topics going forward, other
things like that, 'cause now that we have the other videos up on the channel, so we
can do with more items to push out.
So once you get something going, of course, it's a lot easier.
Okay, so now let's go over to my YouTube.
Oh, this is right here, it's old Quora.
This goes to my last 28 days on YouTube.
So you can see those.
So this is my Quora numbers.
This is just my external traffic, obviously you have Google's other search right here,
but these are kind of like just the views that I've gotten from...
Just the views I got from these items right here from external traffic.
So for the last 28 days, I have received 103 actual...
103 minutes of watch time and 112 views from Quora and average duration is 55 and then...
This doesn't make sense for this part, but as you can see these numbers are here for
those right here.
And this is how were gonna track everything and go back to check and make sure that everything's
working where it needs to be, is that we're gonna go through and use these numbers currently.
11:58 S1: And then that's kind of the part we're working right there.
But also before I could point here, I just recently, just put up one of my first courses
that are not underneath another brand, underneath myself and this course right here, I'm selling,
it's called "How to Determine Your Audience."
Basically it takes you...
Walks you in depth into how to figure out your audience with worksheets to be able to...
By the end of this course, you get...
For this course, it's only $49.99.
You can see, just go into the courses.
This is the new website that I just built for myself to kind of host all of these materials
so you guys can have it.
Basically, you just sign up the course for $49.99.
It covers all demographics, it cover the psychographics and everything in between.
I'm actually setting up and getting your audience determinant.
So make sure you guys check that out too, as well.
But throw myself back over, basically to feature me, or for you to be past...
Basically finish this off.
12:52 S1: So now, we're back from over there.
I just wanna say that...
Go download this.
This is gonna be a very interesting strategy.
I'm going to do a lot more strategies like this, going forward where we're gonna be testing
out a lot of things to make sure they work, or check to see if they work, so you can have
all the days and stuff like that.
And also too, I just wanna let you guys know, I'm gonna start a second channel.
If you'll see it on the side, the one...
When you go to my YouTube channel now.
This second channel is gonna be over like the logs of all the challenges that we do,
of when we do different things like so you can see the actual individual, the day to
day tasks.
So you can see those.
I don't want to put it on this side 'cause I don't want it to be bogged down for anybody
who doesn't care about those details.
But those are gonna line on that side right there on that channel, so make sure you guys
go subscribe on there.
At the end, we're gonna have something specifically for that.
But as you've seen, you've seen my numbers and that stuff, we're gonna track those.
Those will be part of this paper, they'll be another paper underneath it with all the
Analytics from before.
Just go download that so you can follow along.
13:49 S1: And then, we're gonna start tracking this and we're going start seeing basically
if it work.
As we've seen on a couple different videos, that it worked pretty well.
Especially some of that video where we had like 53 and we'd send over 1,600 traffic.
Now, let's see if we can do this on a more consistent basis.
Basically, we're gonna double how many questions I've answered on here, since I think we've
answered like 152 or something like that.
We're gonna do like 150 so we're gonna double it, so should get double the results.
And you'll see that it brings in a steady amount of traffic every single month.
But as we'll see, we'll go through the thing and we'll have it laid out.
And I'll be able to break down exactly what you need to do for each portion and you can
follow along in it's testing.
So, I wanna say, guys, thank you so much for watching.
I'm Xavier Kelly.
If you're new to the channel, make sure you subscribe.
Comment down below of what you think about the challenge, if you're kind of interested
into it.
What other stuff should we test, or should I walk you through exactly how to get to converting,
or to get to get to a point where it's actually doing something that you might wanna do, converting
into your traffic or if it is, I'll walk you through specifically how to do it, and I'll
show you how I do it.
So make sure you put that down below in the comments.
14:52 S1: I hope you kind of liked this series 'cause I'm doing this like maybe once a month,
or every two months, whatever it's gonna be.
But it'll be like a little thing where we go over it more in depth over the topics.
I'll put all of these in the playlist for you so you can have them and we can just keep
going.
I'm pretty excited about just doing this.
So I'm gonna say it again, download this link below, right there.
Check out my new website as you guys seen back too as well, it was a couple seconds
ago.
This new website is gonna...
Not my new website, but the new course.
This new course is gonna go over very...
Really, the specifics of how to determine your audience.
That's one of the biggest things I've seen with many marketers is that they don't actually
know who their audience is.
Which kind of makes a big...
Create a big problem because they don't know who they're selling to, they don't know how
to create their products for a specific person.
And then they build something that their audience doesn't want or they build something that
their audience is not built specific for them.
Or they build something to try to sell to the wrong person.
15:48 S1: So this course will kind of walk you through all of that.
It's only $49.99, it'll be that way for a little bit.
I don't know the prices, it'll probably be the same.
I'm not gonna hit you with, "Oh, the price is gonna rise."
It'll be the same, it's a staple kind of course.
It's not a staple for real but I'm just...
It's basically, it's a staple course.
So basically, the building blocks.
I'm gonna start adding a lot more courses on there so you guys can learn a lot more.
And if you guys need any help with consulting, anything you're trying to do and you need
someone to kinda look at your plan, create a plan for you, make sure you reach out to
me on a Xavier Kelly blog.
But thank you guys so much for watching.
I'm Xavier Kelly and I'll see you in the next one.
[music]