what's up guys welcome to part two of my
etsy print on demand
2021 video series and this one i'm going
to walk you through
integrating printful my print on demand
production partner of choice
with etsy now i used printful to fulfill
over 50
000 worth of orders on my etsy account
and uh you know in this video i can talk
a little bit more in depth about why
they are my production partner of choice
but i'll give you a hint if you're on
etsy etsy customers tend to be a lot
more
interactive with the seller than on any
other platform i've ever been on
and with printful they own all of their
fulfillment and production facilities
and they've built into the ui that they
give us sellers
basically everything we need for maximum
autonomy
so we don't have to rely on a support
team which
creates delays to do things like change
in address
or update in order so that is basically
a quick summary of why i really like
printful as my
production partner of choice and in this
video i'm going to show you everything
you need to know
about integrating them with etsy and
then creating your first product listing
let's get started
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quick reminder to enter my weekly
print-on-demand giveaway two winners are
selected every sunday and it's
completely free
this week sponsored by merch titans
print on demand upload automation
merch ninja print on demand research
tools all sunsets premium graphics for
your designs and bubble scout the only
redbubble niche research tool
you can find a link in the description
and again it's free also in the
description
you can find a link to my eight day
print on demand mini course and a link
to my print on demand facebook group all
right now that that's out of the way
let's pick back up if you missed part
one i'll link to it right here in the
youtube cards go check that out it walks
you through how to get started and open
your etsy shop the
one main thing you're gonna get out of
that video is that if you use
the link that i'll put in the
description of this video as well you
get 40 free
etsy listings as opposed to not using
the link and not getting free listings
so right it's a no-brainer just use the
link
all right now you're going to need to
get started with printful and open
a free printful account i will also put
a link to
printful in the description if you use
my link it also supports the channel a
little bit so
at no cost to you so that would be
appreciated and
once you sign up for printful i think
initially all they need is like a name
and an email it's very
easy to do then you'll see this screen
or actually you'll see a dashboard but
what you want to do is on that left-hand
side where you see the navigation
click stores then you should see the
screen
now what you're going to want to do and
this is already assuming you opened your
etsy shop alright if you didn't
go back to the first video and make sure
you open the etsy shop
and that's different than opening an
etsy account all right the shop is a
little bit different requires a little
bit more effort
all right now you should see choose
platform go ahead and click that
now you can probably guess which one
you're going to click from here go ahead
and click etsy marketplace
and guys you're going to be blown away
by how easy it is to integrate
uh printful with etsy all you need to do
is click connect
connect to etsy the big red button it'll
take you
to this screen on etsy and all you need
to do is click
allow access so it's like two clicks and
it's done
now you may see a screen like this that
says and this is on printful's side
sorry
it says step two assign products and
upload print files
so this is basically telling you hey
you're going to need to uh
design and push some products
from printful to etsy so that
printful recognizes the order after a
customer makes
a purchase because once they're
integrated printful will repeatedly
check
roughly every 30 minutes throughout the
day you don't need to do anything it
happens automatically but they use that
api connection to scan for orders and
when they see an
order whether they recognize it or not
they will alert you via email and don't
worry
in a couple episodes in this series i'll
let you know what to do when you get
your first order but just know that once
they've been
integrated printful's constantly
scanning so if you've got other
products on your etsy account printful
will email you when you get an order
saying hey i recognize that you got an
order
but i don't know what this product is if
you want printful to fulfill this order
you need to show us what the product
actually is otherwise we don't know what
to do
just so you guys know want to give you a
heads up there all right you may see
this screen i don't really know why we
got it because we were already logged
into printful but just in case you see
this screen
after setting up the integration you'll
just want to go right here behind me
and sign back in to your printful
account
all right and then you click confirm
connection it'll say connect store 2 and
then your printful
email address i believe and that's it
now under the stores tab on
printful you will see a link to your
etsy shop and
from that link if you click add product
or if you just click the etsy shop name
it'll take you to this screen and as you
can see it's blank so you're going to
want to add your first product
to the shop now i could have split this
out into a separate video but you know
what i think we can tackle
everything that we did prior to to now
which was a two-click integration
and setting up our first product so why
don't we get started so go ahead and
click add product there in the middle
and you're going to see this product
creation prompt on the printful websites
very user friendly as far as
other print-on-demand production
partners that i've used and
the most common product that i sold on
etsy was the gildan 64 000
t-shirt so what i like to do is go to
the search bar up there
and just type in gildan 64 000 or you
can just type 64 000 that also works
and you'll see this product now you see
that there is a
male model wearing the shirt however
this is a true unisex
shirt i probably sold more to women
than men on my etsy shop and i never had
a single complaint about
marketing it as a unisex shirt just so
you guys know now the reason i prefer it
is well number one i actually do like
wearing the shirt it's the shirt that i
order for myself anytime i make myself a
shirt but it's also got the lowest base
cost on printful
as of recording this video it cost seven
dollars 95 cents
to fulfill an order with that shirt
so after selecting that shirt this is
the next screen you'll see you can
select
your colors you can actually do
embroidery designs on this shirt but
let's not get ahead of ourselves that's
a little bit more advanced
maybe in a separate video i'll talk
about embroidery in the series if you
guys are interested though let me know
in the comments below it helps me keep
uh
it helps me gauge um where you guys are
at in your journey
all right so as far as colors go
typically what i do
is i select black navy heather gray
and light heather gray that way if my
designs are optimized for dark colored
shirts which most of mine are that's
pretty much the default that i do when
i'm
designing it'll look good against those
four the reason i don't select the white
shirt is because
if i have white text in the design it's
not going to show through and then i'm
having upset customer
on my hands which is not ideal all right
and then i
just by default select all sizes the
next thing you want to do is click the
design
tab up there in the top left so by
default you see the product tab
is selected go ahead and click the
design tab and then click choose
file with the upload arrow now when you
do that you see another pop-up
fly out and if your printful account's
brand new you will see what we see here
which is nothing
so go ahead and click the red upload
button now you'll need to upload a
design
and then click select and it will place
it on
the mock-up on the right-hand side there
that you see and by the way if you don't
know how to
create print-on-demand designs that sell
i'd like to invite you to subscribe to
my channel where i do talk about that
or consider looking at joining my full
print on demand course it's 10 modules
one of the modules
goes in depth into how to create print
on demand designs that sell even if
you're a newbie by the way we cover the
full spectrum
so i can basically show you how to
create this design that you see here
and um trust me this one will sell it's
already sold a bunch actually
it was actually the first sale that we
got on this account so all right then
click
proceed to mockups and here you'll see a
lot of options as far as product
mockups go now i don't like to select a
mock-up that has
a male or female on it because i want to
keep this
open to unisex right i want both people
to buy it
so i like to do the flat mock-up and if
you subscribe to my channel and you stay
with me when i do this video series i
will show you how to create
better thumbnails for etsy that convert
better they get clicked more and
ultimately
make you more sales more money but by
default if you're doing the path of
least resistance i always recommend
using the flat mock-up
and then typically selecting the black
shirt because that typically
i think according to amazon merch at
least the black shirts seem to perform
best
but if you think another color looks
better go ahead and use that one on this
step you're going to want to enter your
title your description
and your tags now we're going to go more
in depth into the seo the search engine
optimization for etsy
in the next video in this series but for
now some um
best practices really include try to
mimic
what customers would search for so the
words they would search for in that
order
in your title and for description
honestly
i didn't like to spend too long creating
these listings so i would typically just
copy paste the title at the top of the
description
and move on as far as tags i never used
upload automation to etsy because
i always wanted to input tags manually
and make sure i got some good tags in
there because keep in mind we're
assisting
the algorithm to understand what our
product is all about
when there's no sales history so we need
to make sure we do a good job with our
keywords all right
and from here after hitting uh continue
you get to set your product pricing my
recommendation for path of least
resistance quickest easiest way to do
this
is if you're selling the gildan 64 000
use this thing up here the profit
calculator behind me
and what this will do is when you key in
a number it'll apply it to all the
different variations that you see so
small medium large xl 2xl 3xl instead of
keying in
each of the price points manually if you
are selling the same shirt that i'm
selling here just type in
increase by dollar sign well dollar sign
whatever that's the default
8.99 and when you do that it'll bring
your t-shirt price to that nice sweet
spot of 19.99 also giving you a healthy
profit margin of 12.4 cents
per uh well per sale and then i guess it
varies a little bit by size like if you
look behind me actually my chair is
blocking it but 2xl
says 12.54 and 3xl
has a range of 1354 to 1454. i think it
depends maybe on the color of the shirt
that they ordered
all right and that's it then click add
product and you will see that it is
working on uploading that to your etsy
shop after about
you know 10 15 20 seconds max you should
see this screen now this is actually the
same screen
but it changes its appearance when you
have your first product added
so what you're going to want to do now
is click edit in
etsy it's actually kind of hard to see
let's see do i have it here yeah i do
so zoomed in you see here next to the
thumbnail of that uh
shirt that we made to the right of it it
says edit in etsy so go ahead and click
that
okay right there it's going to take you
to
this screen now if you watch the first
video in the series this should look
familiar this is the etsy listing
creation screen however
printful has auto-populated basically
almost everything that we need in here
from the printful product creation
wizard so at this time
if i was going to customize my thumbnail
this is when i would do it now i'll
circle back around to that at a later
point in this video
series i don't want to throw too much at
you up front but just wanted to get that
to mention that so we'll skip through
here no action needed
down here at the description you can
consider adding things to this
the descriptions completely up to you we
wrote something generic that we can add
to every single description on this shop
it just says
you know heart emoji thanks for visiting
email emoji if you'd like to purchase
this design on a different product
don't hesitate to reach out so it's
opening the door for us to make
additional sales
by posting it on whatever socks hoodies
stickers whatever and then right
underneath that it's got a smiley face
and it says for example we can print on
hoodies tank tops coffee mugs
and much more just an idea there
production partners now we are going to
need to add printful as a production
partner this is a
one-time thing using the etsy printful
integration so
work with me here click add production
partner okay so click add production
partner
and then you can pause the video here if
you just want to kind of scan and copy
word for word it's completely up to you
printful is the production partner
location chatsworth california united
states america
about production partner you can write
whatever you want but i just put
printful's awesome in their role as my
production partner they print pack
and ship out orders from their
california production and fulfillment
center
allowing me to focus on what i'm best at
designing products that my customers
love
all right so that i believe that is
public facing so
try to write it in a coherent way all
right then at the bottom about your
partnership
the basically they give you some
questions with pre-written answers so
these are just the answers in the order
that we put
from top to bottom i don't have the
technical ability or equipment to make
them myself
next one i design everything myself and
the last one
they do everything for me and this is
private
all right and then click save partner
and from here it says production
partners you'll go back to the listing
creation screen
and instead of saying add new production
partner you will see printful so go
ahead and check that box get in a habit
every time you push a product through
printful
of checking that box so that etsy knows
that printful is the production partner
there
tags you should see all your tags there
you can just confirm that they carried
over from printful nothing to do here
uh shipping i always just leave the
default printful shipping profile again
it'll vary based on what product type
you're selling in this case
printful shirts hats bags pillowcases
socks aprons flip-flops
they are going to cost 3.99 domestic
shipping
and that's flat rate
so you can preview the shipping price
here and you can see the total cost to
the customer
for me i am completely all about
charging 19.99 for a shirt
and then letting the customer pay the
flat rate shipping and me collecting
that 12
as profit of course etsy is also going
to take a little bit of a fee out of
there
but it's going to leave us with roughly
like 10 bucks
of actual profit in this case where we
had a 12 margin built in before etsy
takes their cut
all right and then just click publish
and one thing to note for whatever
reason
etsy's web developers like broke the
publish button
and very often like almost every single
time that we click publish when we
create a new listing we have to hit it
twice because the first time it drops
like a red error bar and it says
something went wrong
it makes you think you messed up when
you didn't actually mess up so if you
see the red bar
click publish for a second time and see
if it works
all right and if it's the first time
you're publishing you may see this
pop-up
and it says you're about to publish a
new listing there's a non-refundable fee
of 20 cents
for each new listing by publishing you
agree agreed to pay this fee
the publication date will reset to
today's date and the listing will expire
four months from today the reason they
say that is you can actually
um republish things early or re-renew
them early
and when you renew listings it boosts
their organic rank for a period of time
alright so and then also if you had auto
renew selected
it will renew every four months at 20
cents per listing
so then go ahead and click publish and
you should see your listings screen the
funny thing is the product you just
published may be missing because
it may take like a second or two to
propagate but if you refresh the page
it'll probably show up here on your
listing screen
you can also click view your listing
there at the top and you can find your
listing on etsy so here it is this is
our etsy listing that we just created
and on this shop like i mentioned this
actually was our first sale
and i'm going to use this shop as our
example when i do the video on what to
do for your first sale
so again make sure you're subscribed so
you don't miss that you can also when
you subscribe hit the little bell icon
next to it
and it will alert you when i drop the
videos all right and then i went back to
the listings
screen and just for housekeeping
remember how we had to create this
coffee mug listing on on the step one
video the last video
so that we could open our shop well i'm
gonna hit that gear icon and then hit
delete
because we didn't actually intend to
sell this
all right and that's it for this video
guys in part three i'm gonna explain
some etsy
seo some search engine optimization i'm
going to talk more about tags
give you some tips that will help you
kind of get through that in an effective
way that doesn't make you
want to rip your hair out so make sure
you catch that video and that's it guys
thank you so much for watching till the
end if you haven't already make sure to
hit that like button
and you should subscribe i feel like i
said that a lot this video so hopefully
you're already subscribed
quick reminder i do have a full print on
demand course
10 modules over 100 lectures walks you
through the full spectrum of how i make
six figure print on demand sales every
single
year so you can check that out there's a
link in the description thank you so
much for watching i will see you
at part three
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you