Sunday, 9th of May is Mother's Day.
And it's one of the most popular gift buying days of the year. So,
as you will see in a moment,
interest is rising and people are already starting to look at and buy gifts
online.
So if you want to get in on this niche and try your hand at making money online,
self publishing books,
and that includes no content and low content books then follow along as I walk
you through this popular in demand niche. Now, if you've not been here before,
my name is Paul Marles, and I do videos on how to make it,
to keep it and grow it. And that's your money I'm talking about.
And if you do like videos like that, then please do give a thumbs up,
hit the subscribe button and smash that notification bell to receive
notification of when I produce more videos like this. Okay. So in this video,
we're going to look at the Mother's Day niche as a whole,
and look at some sub niches. You may not have thought about. In fact,
unlike a lot of holiday or gift buying niches,
this particular one includes not just mother's day,
but the whole mom niche.
Then I'll show you where I get ideas and inspiration for book cover designs,
to help your books convert into sales.
Then we'll take a look at those all important keywords,
vital for getting traffic to your book.
And I'll tell you two broad approaches that I would take. Now,
the aim of this video is to give you ideas and prompts that you can take
forward to doing your own research and not to tell you that you should create
this book or that book, and you use this keyword or that keyword.
And it will give you insight into how I do my research,
which you can apply to any niche you choose. Okay.
So let's start by looking at the niche.
I always like to start at Google Trends and get an idea of the market.
Here,
I've just put in Mother's Day and you can see the interest starts to
rise from about the middle to the end of March and rises rapidly
until actual Mother's Day. So there's time,
if you start now to get your books published into the Amazon system,
ready for the search volume to increase. If we scroll down,
you can see that Google gives us some related searches.
This mother's day gift ideas 2020 looks interesting.
So I'll go ahead and put this into Amazon and see what comes up.
Obviously I'll change the year to 2021. There aren't any books here,
but lots of merch related gifts, especially mugs, t-shirts and related items.
So if you're doing merch, this is also a big one for you. Next,
I go to Book Bolt, which is great for exploring niches.
I leave the link below. If you want to take a look yourself.
They have a three day free trial to test it out. If you like.
So I searched Mother's Day in the products tab here.
And if we scroll through, we can get an idea for some products.
I'll usually write these down on a pad or on a spreadsheet.
So we've got this mom and son prompted journal,
coloring book and another coloring book.
So we can explore those further on Amazon itself.
Then I searched in the cloud tab,
which is the best option for exploring niches on Book Bolt.
I did a search for Mother's Day and mom,
and here you can see we have a guided or prompt journal,
which currently has a best sellers rank of 1,481.
And if we go over to the book sales calculator at tckpublishing.com,
it's selling between 1,600 to 3,300 a month.
On Amazon we can see it's selling for $8.95,
which for 106 page book equates to a profit of
approximately $3.22, a book.
And so he's making between $5,000 and
$10,500 a month. Not bad,
especially when we look at this graph here.
Which I get from using the free Helium 10 Chrome plugin and looking at the
yearly x-ray graph that shows daily sales go up to around
600 a day around actual Mother's Day.
And if we look inside,
it's relatively basic and can easily be created at home on your
computer. If we go back to Book Bolt, we've got coloring books,
funny quote books, more prompt journals, recipe journals,
or with best sellers ranks of less than 300,000.
So they are making regular sales.
But remember these best sellers ranks will fall as sales
increase in the run up to Mother's Day. So in a moment,
we'll go over to Amazon and put in some niche ideas. Now,
in order to validate a niche,
I normally look at whether there are potential sales.
So I'll look to see if there are three or more books listed
on the first page with best sellers ranks of less than 300,000. If there are,
then I know there are potential sales and I wilo explore them further.
The only problem is is that sales may not have yet started to come
in. So sometimes you'll just have to run with the idea that you've come up with.
So I've put in notebook for mum and here we can see we've got 20,000 results,
which is a lot, but let's just get an idea of the niche.
So we've got the book we've just looked at, it's got this mama bear journal,
but that's got a high best sellers rank. We've got a lined journal 109,000.
We got this recipe book, 53,000.
We scroll down, Oh, we've got a keep sake.
Amother and daughter keepsake journal. Again,
a very low best sellers rank . What else have we got?
Got a mom Valentine's day book there,
a mom and son sort of prompt journal, again, 104,000.
It says it's just a lined notebook. That's pretty good.
A relatively low best sellers rank for just a lined journal. So that particular,
niche area looks good.
Let's have a look at this coloring book for mom.
Now we've got lots of books here. Again, 60,000 results.
So this niche is competitive or this particular keyword competitive.
So if you were exploring this further,
you'd want to find those less competitive keywords,
which we will talk about a little bit later.
But here we can see we've got lots of books all with low best sellers ranks.
So this, this is a really a good niche.
The mom coloring book and things like mom related quotes,
maybe funny quotes or inspirational quotes type coloring books would be pretty
good here, I think. But yesall low best sellers rank. So that's encouraging,
we've got prompted journal for moms. Again,
we're just looking at the best sellers ranks to get an idea.
If there's a market for these books.
We've got two here which looked pretty good, both published by the same person,
low bestsellers ranks. Another mom and son journal, decent best sellers rank.
So again, we've got our three less than 300,000,
so that validates this particular niche.
And then we've got the mom and daughter journal,
which I just wanted to look at in a bit more detail. 13,000 best sellers rank,
that's good, 2,857. So this looks very promising. Indeed.
I just wanted to look at this one that we looked at earlier best sellers rank of
94,265, which isn't too shabby. If we have a closer look.
I just want to take a look inside to see what they're like. And yes,
looks very basic.
This would be easy enough for you to create at home on your computer.
These are just prompts for moms and daughters to write in.
So you could do the same with sons as well.
So the mom prompt journal looks pretty good.
So I looked at the niches and there are basically two types of books,
the no content books,
that is the line notebooks and journals and the low content books,
the popular ones being prompted or guided journals that we've just looked at.
Mom and daughter or mom and son journals, planners,
prayer journals and coloring books.
So make a list of those to explore further.
When it comes to the no content books, there are mainly two types,
the funny quote journals or the inspirational quote journals.
They seem to be selling the best. Okay.
Now we come to the cover designs.
These are important for getting customers to click on your books and getting
those conversions into sales. For inspiration, I like to go to Redbubble.
And here I've searched for mom and we get lots of ideas for quotes
and designs.
Now note that I say inspiration and not to copy.
The great thing about Redbubble is you can click on bestselling here and
get a list of the most popular designs. You can do similar searches,
if you like on sites like Teespring and Etsy, to get inspiration also.
Now for funny quotes and inspirational quotes,
the best sites by far is Pinterest.
You can do a search for mom inspirational quotes or mom funny
quotes. And here, we can see, we get lots of results.
Now,
most quotes would be fine to use unless they are famous quotes or
trademarked.
So I suggest searching the quote on Google and see if they are
attributed to anyone. You know,
you have to do your own research and use your own judgment here.
But I always say, if in doubt, don't use it.
For graphics for your covers, there are many sites you can use.
You could go to Pixabay and Unsplash for royalty-free pictures.
But be careful, not all are actually royalty free.
So you need to double check by doing Google image search on any images you
decide to use. Then we've got sites like Vecteezy,
that has lots of vector images. If you haven't paid for the pro-license,
which is about $108 a year, you can use some images for free,
but only for a limited number of sales.
You would need to check the licensing page to check that number in case it
changes. There are sites like designbundles.net,
and my favorite Creative Fabrica that I know a lot of you guys out their
use.
I think it's one of the best resources as it has book interiors for sale,
images and fonts.
I've got a subscription to the site which allows unlimited downloads.
And I use it all the time for my books. I'll leave the link below to that.
I've done a search here for Mother's Day and there are lots and lots of
images to choose from. Okay? Now for the keywords.
These are essential for getting your book found on Amazon and therefore
for getting traffic and eyeballs to your book.
After doing some initial research on this,
I found that keywords could be split into two groups.
One is the general gift type keywords,
which you can use in the title, subtitle and seven keyword boxes.
The most popular are mom, mom, mother mother's day,
gift, gag, gift,gift ideas, present,
funny gift. And the year 2021.
I wouldn't advise using 2021 in the title as next year,
the book would be out of date. Instead,
put it in one of the seven keyword boxes. That way you can change it next year.
Obviously this wouldn't apply if you were doing something like a planner or a
diary. Then there are the specific keywords,
according to the niche which we touched on earlier,.these would be planner,
prompt journal, guided journal, prayer journal, diary, and coloring book.
So to research them more,
what I would do is go to Amazon and enter something like mom
coloring book, as we've done here.
You'll see the Amazon gives us some suggestions here.
These are important because Amazon is telling us what people search
for. And also customers tend to click on those prompts.
So these are important related keywords.
And I would advise writing them down in a list either on a piece of paper or
on a spreadsheet, something like Google sheets.
You would then click on search and look at the number of search results like so.
If the search results are greater than 1000,
then that indicates the market is quite competitive for that particular
keyword.
What I suggest doing is finding keywords with search results less than
1000 to use in your title and subtitle,
unless you're planning on running Amazon ads.
Then add these numbers to your list of keywords and you'll probably end up with
a pretty long list of useful keywords to use.
As in a lot of online businesses,
keywords are vital for getting traffic and making sales.
And so it is with self publishing on Amazon.
If you want the exact process of how I do my keyword research,
then click on this video here.
I hope I've inspired you and given you the start to look into and investigate
this niche further. Thank you for your time, it's much appreciated.
Don't forget to hit the subscribe button and until next time, goodbye.