Do I need a podcast trailer? What are some best practices when putting together a
podcast trailer? What should I include in my podcast trailer? In this video,
I'll answer all these questions and help you build a sexy podcast trailer.
Hello and welcome to the Pod Sound School, where we help podcasters to make something
big out of their podcast. We've helped dozens of clients and hundreds of students to get
the results. They wanted from their podcast. And I want to do the same for you. So having
a podcast trailer in place before launching your podcast is a very strategic move for many reasons.
But the most important reason is that it allows you to start building your audience and create
hype around your lunch. Even before launching your episodes. This one, single piece of content
can make a huge difference in your lunch. Strategy and steady audience growth after
launching. But before we move on, I invite you to take a moment and subscribe to our channel.
We post videos every week about podcasts, production, content strategy, social media
promotion, and more. So hit the bell button to get notified every time we've released a video.
Okay. Are you guys ready? Let's make a trailer. First, let's talk about the
importance of having a trailer. Trailers are big selling points for movies and TV shows.
They are so important that there are multiple studies of brain activity occurring. During
movie trailers, providing insights to film and TV producers on how to make the perfect movie trader
the success of a movie trailer dictates whether or not the movie will thrive or tank. How memorable a
movie trailer is, has a direct correlation with how much money that movie will end up making.
Have you ever lost interest in a movie after watching the trailer?
Because either the movie trailer is too long, it doesn't give enough information
to help you decide on whether you should watch the movie or not, or it gives way
too many details that you don't think is necessary to watch the whole movie anymore.
Like a movie or TV show trailer, a podcast trailer is an essential element of your podcast. Blending.
And promotional strategy. Having a trailer has numerous benefits, like getting your potential
listeners excited and curious about your show. You can ease your trailer as far as your social media
promotion and having a trailer can help you gain subscribers even before launching your podcast.
Meaning your trailer before launching your podcast will ensure you're approved and the
different podcast directories before your lunch date. Some of the podcast
players take a few days and sometimes weeks to approve a podcast. It's always a good practice
to submit your trailer for approval a few weeks before your official lunch,
this simple strategy will allow you to have your podcasts approved on time.
Okay. While building hyper on your show strategically, having a trailer
can get you more listeners. Why Apple podcasts and Spotify showcase
podcast trailers at the top of your feet. And lately, Spotify started suggesting
podcasts regulars on their homepage from indie podcasters to listeners, people browsing for
new podcasts, more willing to listen to a two-minute trailer than a 30-minute episode.
In dose two minutes, you'll convince them to listen to more of your episodes and to
subscribe to your podcast. And lastly, a podcast railer will give you an advantage
over hundreds of thousands of podcasts that do not have a trailer. If I listen to another podcast
or media outlet wants to share a promote your podcast, they can use your two-minute trailer.
Your trailer is already perfectly curated to show off the best parts of your podcast
and what to expect. So you will always be ready for promotional opportunities.
Now let's go over some best practices. When you are creating your podcast reader
first like you want your trader to be no longer than a few minutes.
Your audience will lose interest. If the trailer is too long, remember that this is
your chance to give them curious and interested. So they subscribe to your show. You don't want
potential listeners to feel like they already know everything there is to know about your podcast
before even listening to an episode, pay attention to style tone, and what you promise.
Your trailers should exactly match the tone of your podcasts and your podcast
is upbeat and playful. Use that tone in your trailer. If you play music in your episodes
at music to your treater, remember that your podcast stone is directed by your content,
your ideal listener expectations, and the experience you wish to create for your listeners.
We like to add sound effects and music to the trailers we create. Any of you want
to the same. We have this video that teaches you how to out effect some music recordings.
Also, since you must deliver on the promises you make on your trailer,
make sure that you don't create false expectations about your podcast.
Another thing you should consider is to use a script. I advise my clients to script their
trailers, so they feel confident and honor control. If you're reading a script, make sure
that you don't sound like you're reading. Add some color to your voice with intonations, posses and
breaths. If you're not using a script, I encourage you to use an outline so you don't get off track.
And our program is smart and sexy podcasts lunch. We teach you this. Step-by-step on how to create
record in it. Art music, and submit your podcasts related to the different
podcast. Directories along with all the strategies and skills you need to learn
to have a killer lunch. If you're interested in learning more about the program and see us in.
Action teaching you about podcasting, sign up for their free training on how to grow
your audience before launch in your podcast. The link to sign up is in the
description below. Now you may be wondering why do you should include in your podcast trailer
with your podcast trailer? You want to mainly do three things.
You want to introduce yourself as the host of the podcast. You want to tell them what
your podcast is about. And three, you want to encourage a ton of engagement.
They can go in different order and you can even gride it and deliver it in a
storytelling format to capture your listeners attention. But basically,
what do you want to do in your trailer is to introduce yourself as the host of the podcast.
You want to tell your audience what your podcast is about and talk about the format.
Will there be. Solo episodes, interview format episodes.
You also want to describe your ideal listener and talk directly to their wants and needs.
Hopefully you've done market research and talk to your regulatory idea listener.
So, you know, and understand how your podcasts will be helping them. Don't be afraid to be
very specific. An example of this would be this podcast is for you. If you want to take control
of your finances and get out of debt. Right after graduating from college, you could also,
stablish your authority by sharing your credentials and skills and very important.
Don't forget to share your why. Your, why is the main reason you decided to start a podcast,
nation, your mission, whatever it is, it's important for you to share it
and finally upload your trailer to your web host and distributed to the different podcast players.
Once you have recorded and edited your trainer, you can add loaded to
your WIP hosts and submitted to the podcast directories for approval.
And one last thing, use your trainer as part of your promotional strategy. Send it to subscribers
on your email list, make Audi grams and share it on your social media, embedded on your website.
Share it in online communities. You get it, share your trailer everywhere. Okay. Pop skis.
I hope you guys feel ready and confident to start putting together your trailer.
And if you want to listen to some examples for inspiration,
I yet it links to podcast trailers we've created in the description below. Also don't forget to
snap your seed for the free training. I hope to see you there. And before you go to things,
It would be the nest in the forget to like, and subscribe to our channel.
Happy casting, Amigos.
Yeah.