(exciting music)
- First, I want to acknowledge one more entrepreneur.
Nathan, come up, a round of applause for Nathan.
Now, Nathan is doing something very neat.
- Thank you.
- Now, Nathan, tell them a little bit
about your company, then also what you're doing
like the note-taking and everything that you're working on
which is quite interesting, how you come up with the idea.
- Sure, so I started attending Meet-ups
about six months ago.
And I learned a ton of information,
and I keep on hearing that people never apply
what they have learned and I started thinking
about why is that.
I started thinking about that I haven't really applied
a lot of the stuff that I've learned.
Like I have notes somewhere in my house
but you lose them or they disappear in a move or something.
Then when you need it, it's not there anymore.
So I came up with an idea, why don't I record all my notes
and then put it on the internet
so that you can go back to them whenever you want.
- And now, what do you do,
so give them an idea 'cause I know you do animation
and things like that.
- I do animation for the environmental industries.
I create little videos that educate
people about the importance of recycling.
I also do some videos in the technology industry
to get to people to sign up for their service
or take part in their program.
- So, good, so there's a strategy here.
What Nathan is doing, James is going to talk in the podcast,
how to use podcasts, if you think about it,
most people whatever they're trying to sell,
they always try to make the sale in how long?
Right now and they're not doing,
building any kind of funnel.
Building any kind of what, funnel.
So you think in terms of funnel
whatever service,
Nathan is doing basically animation services
for entrepreneurs.
- That's the main service.
- That's the main thing, right?
So instead of him walking up to everybody,
say, hey, you need animation, you need animation?
You need animation, you need animation, no?
Animation, no, okay maybe.
Animation, no, instead of doing that,
isn't that what most people do?
You want it, you don't want it?
Instead what he's doing is,
only certain segment of marketplace,
maybe 1%, maybe point 1%, is looking for animation video
that converts, that sells, right.
Only a small percentage, lets say give that 1%.
So if he's going out there, meeting all kinds of people,
one on one like that, gets a lot of rejection.
- Yeah, I've met a lot of people.
- Now what he's doing is very smart.
Not only the notes are very valuable,
but he is leveraging the speakers in my notes,
everybody else's notes to create some kind of an offer,
a free offer, a lead magnet,
that attracts people in.
Say hey, you know what, if you enjoy the notes,
and everything else and anyone who would want
to go review the notes, they are his target market.
Does that make sense, yeah.
And then he will go, if you want more notes,
probably get some kind of opt-in, I would assume?
Right now you're not doing any of that.
- No, I just set it up, so.
- It's all free, right?
- Yeah, it's all free now.
- And you post it on where, your website?
- On my blog, yeah.
- Good, because before you were posting where?
- On Google Docs - Google Docs.
- So I told him to post it on your blog
so people can find out about your company, right?
So also, next step, what you should have done
is some kind of email, by the way,
here are the 10 best Meet-up notes that I have
from all these people, great.
- Also, I'm creating some eBooks actually.
- You could yeah, you could give away.
That would be good, too.
And then if you want some more, whatever,
opt-in, we can give you some more.
And then now he's building a little email funnel.
And now he can build a relationship.
So instead of talking to one person, getting no no no no no,
now he can do a little bit more.
He can draw a lot more people in,
now do you know how many people have downloaded your notes?
Are you tracking any of that?
- Well, yours get quite a lot of hits, actually.
Yeah, I had 200 people go to my website in one day.
- Yes.
- Just from you Passive Income notes.
- I'll bet 199's myself.
- Yeah. (laughing)
- Did I say that, no I didn't say that.
It could be myself.
Did I ever tell you this story?
One time I was driving, I'll tell the story.
One time I was driving, and I was listening to my own CD.
Listening to my own CD and suddenly,
I just pulled over and Jenny was right next to me.
I just pulled over and I was like paused
and shocked and looked at Jenny,
and Jenny looked at me, what's wrong?
Like is something wrong, you're not feeling well.
That is some good shit.
(audience laughs)
I just wanted to absorb and think about it.
That is some profound stuff.
And she's like, give me a break.
I'm so tired of listening to your thing, right?
Seriously, give me my iPhone
and I'll take notes on it, that's a good quote.
I'm going to use that.
Then afterwards, start driving again.
(audience laughing)
Stories, you gotta love yourself.
You gotta what, you gotta love yourself.
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