Hi I'm Gary from organicweb.com.au and I'm a Mailchimp pro partner
today I'm going to show how we can segment our Mailchimp audience our audience of course
is the place in Mailchimp that we add our contacts their email addresses and so on
the way we then divide up I guess our audience is by something called segments we can then target
our marketing so for example if you had the gender of people and you wanted to target people based on
the on on a certain gender you could do that by creating a segment let's go across to Mailchimp
I'm in Mailchimp I'm viewing my audience so all I've done is
is if you don't see your audience you can click audience I'm going to view all my contacts now
I could click all contacts or click over here the button here called view contacts
so as soon as this loads you'll notice I've got various people or contacts in my audience
I've got their data as well and in other of my videos I've described how in most Mailchimp plans
depending on what plan you're on you can have 30 columns of or 30 fields of data and an unlimited
number of tags the only restriction being 100 characters per tag so once we've got all our data
into Mailchimp into our Mailchimp audience we can target our marketing by using segments again so
for example let's view all people that are repeat customers so looking at my at my audience we know
that people are repeat customers because in the repeat customer field they have a y
so let's create a segment a segment is effectively just a search of our data so as long as our data
are in Mailchimp we can search on it or we can filter on it so what we're looking for
is repeat customers y and that'll give me all my repeat customers so all I do is I click
new segment so I've clicked new segment and then we just build our search in this case so
this here where it says email marketing status if I click on that you'll notice that all my fields
and various other data are shown tags etc so what I see it is I want the repeat customer field
so I'll just click on that and what I wanted is where my repeat customer field is
'y' and it's not case sensitive by the way and then I'll click preview segment
and you'll notice that now all these people have a 'y' in this column so my segment has worked if my
criteria were not correct it just didn't look right I could click edit segment alternately
I'll just click save segment and I can call it whatever I want to let's call it this repeat
customers for example you can call it whatever you want it it doesn't matter and I'll click save
what I'm going to do is I'm just going to click all contacts again just to refresh my audience
and I'll just go out of my segment by clicking the cross
what you'll notice is now when I click on view segment my segment is there my search is there so
forevermore and you can have as many segments as you want you can create as many segments
as you want it will be there and it's dynamic in nature in that as people or
our contacts meet the criteria they'll fall into the segment or if they don't they'll fall out so
if today I create the segment called 'repeat customers' or whatever you call
it then tomorrow I add someone who has a y in the repeat customer field they'll be in
the segment and conversely if someone doesn't have a y anymore in the repeat customer field
they won't fall into that segment and just to be more precise the segment if you're
doing email marketing the segment itself is calculated at the point of time of sending
so this is important because let's say we schedule a an email to go out next week next week Thursday
the segment or people that fall into that segment will be calculated next week Thursday not today
when you schedule it but next week Thursday okay so that was a fairly simple segment and
and think of segments as well as how we can use one audience in Mailchimp rather than multiple
audiences sorry we can use one audience we add the various data and we divide them up we we
you know into segments as it were but let's get a bit more you know a bit more fancy I guess com you
know not complex but fancy so let's say we want all repeat customers who have a tag of U.S.A.
so two criteria I want repeat customers so where there's a y under repeat customers and
U.S.A. in the tags field let's create a new segment I'll click new segment
you'll notice that down the bottom we have an ad where we can add another search criteria
into our segment so what I said is my first criteria I want it to be repeat customer so where
my repeat customer is why of course I could have changed the the search here to be for example is
not or contains or is not blank or something like that but where my repeat customer is y and I said
I want my tag to be U.S.A. and my tag so let me scroll down find tags and my tag contact is tagged
so contact is tagged U.S.A. so these will be all people who are repeat customers are why and the
tag is usa just be a little bit aware of this up here context match it can be any so that or
that or it can be all so that and that so you can play with that if if your results aren't correct
okay preview segment so I'm expecting to see all people who have a y in the repeat customer field
and a tag of the usa absolutely correct let's save the segment and I can call it anything I
want let's call it repeat customers in U dot S dot A dot okay and save and of course that will
now be there for the future so at any time I can use my entire audience or a segment
to target my marketing I certainly hope that hope sorry this has helped you please
like this video subscribe to my channel my name is Gary from organicweb.com.au