(upbeat music)
- Hey, what's up? MKBHD here.
And what a day to be a video creator in a studio.
Also, if you're wondering about this shirt,
you can get it at shop.mkbhd.com.
But also, if you wanna try your hand at a free one,
well, currently, the biggest tech giveaway
of all time is going on right now.
A collaboration with me, Mrwhosetheboss, and dbrand.
There's literally dozens of iPhones, and Galaxy S22 Ultras,
and PS5s, and Nintendo Switches, and more.
And there are some shirts in there
with all of that tech too.
Link below if you wanna enter.
So, today, Apple announced a bunch of new stuff,
some of which is kind of boring,
but some of which is really interesting here.
So the beginning of the event was pretty chill.
They dropped an Apple TV+ announcement
with some exclusive Friday night baseball games.
Nah, I don't really watch that much baseball.
So, nah, kind of boring.
Then they dropped some new colorways for the iPhone 13.
So there's a new solid Green 13 and Alpine Green 13 Pro.
So that's fine.
They already have a red,
so they couldn't add that as the mid-cycle refresh.
But green, cool, got it.
And then we got the the iPhone SE refresh
that we are all expecting.
This is the budget iPhone
and Apple absolutely followed the same formula
they typically do.
So they put the new chip in here.
It's the same A15 Bionic that's in the iPhone 13
and in the old body,
which, in this case, is still the iPhone 8.
They also give it 5G, sub-6 only, so no millimeter wave.
And that's it.
So that's the iPhone SE. I mean, they did...
So the new chip gives it a Deep Fusion, gives it HDR4,
gives it the new Photographic Styles.
And they did also throw in a slightly larger battery,
so that's all good, but no surprises at all here.
It's kind of funny, the SE and iPhone SE used to, well,
it stands for Special Edition, but, honestly,
this is the most formulaic,
boring non-special phone that Apple makes.
And then the price they dropped
is actually slightly higher than last year.
It's 429 instead of 399.
Still Probably one of the best budget phones
in its general class that's giving you the best performance
and one of the best cameras.
I'll probably still review it if you guys are interested.
There's a lot of competition at that price.
So it won't be easy to win it, but that's the iPhone SE.
And then the iPad Air also got an update.
Same body and design as before,
but now there's an M1 chip inside.
Now, Apple's been way ahead in the tablet performance
and packaging for a while,
and this is just another example of that.
This will be an absurdly fast chip,
the fastest in any tablet,
and it's in the package of an iPad Air now for 599.
Plus, they also updated the selfie camera
to the 12-megapixel ultra wide with Center Stage.
It also gets 5G,
and it's got a Thunderbolt port now because of M1.
And it added a new blue color.
As far as I can tell, that's it.
Everything else is the same: same battery, same display,
same fingerprint reader, same design, all that.
And they mentioned they wanted to keep making steps forward
on their commitment to the environment,
so they're using recycled design,
I mean, sorry, recycled aluminum,
recycled aluminum in this thing.
I'm still mad they haven't added Final Cut Pro
to the iPad yet.
This thing is so powerful and still...
I mean, iMovie's fine, but, come on,
add Final Cut Pro, cowards.
But then we got to the real meat of the presentation,
the unveiling of the new Mac Studio with M1 Ultra chip
and the new Studio Display.
Now this, this is interesting to me,
not just because we have a YouTube channel
called the Studio,
make sure you get subscribed to that,
and not just because the Studio dog's name is Mac,
so we already have a Studio Mac, but, yeah,
this particular machine feels so perfectly targeted,
it's clearly built for someone like me.
Oh, are you a creative professional in a studio?
Okay, so, yeah, this is for you.
You've got my attention.
So this all starts with the new chip
that's inside that they announced,
which is called the M1 Ultra.
So, basically, you can think of this
as two M1 Max chips fused together.
I mean, technically speaking, that's not that far off.
So a single M1 Max by itself,
that chip in the highest-end MacBook Pro
that's already crushing,
was the largest and most powerful chip Apple ever made.
This M1 Ultra, I guess shout out to Samsung
for the Ultra name, behaves like a single massive chip.
Literally 2.5 terabytes per second of bandwidth
between the two halves of the chip
and then 800 gigs per second of memory bandwidth
for the whole combined thing.
But the whole thing has 64 or 128 gigs of unified memory.
It has a 20-core CPU
with 16 of those being high-performance cores,
4 high-efficiency,
and with a 48-core or 64-core GPU.
So that's good stuff. That's good stuff.
It's the new biggest, most powerful chip Apple's ever made,
it lives at the top of their lineup,
and the only machine that they announced
that will have this new M1 Ultra chip inside it
is the new Mac Studio.
So this thing is in the shape of a Mac mini
if the Mac mini ate a lot of extra,
maybe it ate another Mac mini, I don't know.
Basically, it's roughly this same 7 x 7 footprint,
but it's much thicker.
It's a whole 3.7 inches tall.
So still small enough to fit under most monitors.
But if you have a ruler or something,
or if you happen to know exactly how big 3.7 inches is,
you can see that's pretty tall and it can fit on most desks.
But, honestly, this is a fascinating design.
Basically, it has all these perforations at the bottom
where it's sucking in fresh cool air.
And then basically half the internal volume
of this thing is for cooling.
There's a bunch of fans in the top,
and it's pushing that hot exhaust air
out of the top half of the back of it.
Now, I'm no expert, but I'm just looking at the thing,
and it looks like it has enough cooling,
but also, it worries me just a little bit, just a little bit
because it reminds me, kinda, of the old Trash Can Mac Pro.
So you remember that thing also had
the cool air coming in the bottom,
all the components in the middle,
and then the cooling out the fans at the top.
But I'm thinking Apple's learned their lesson
from that machine, especially because now this is,
after all, their own silicon
instead of hot Intel chip and a huge dedicated GPU.
But, yeah, I'm just saying that's a lot of power
in a pretty compact box basically.
But, then, last but not least,
there's the new Studio Display.
So they dropped a 27-inch 5K display
that looks like a junior version of the Pro Display XDR,
just minus the whole XDR thing basically.
So it's got a couple different stand adjustments,
and I'll get to the pricing of all the stuff in a second.
It has a nano-textured glass option,
and there's a webcam and speakers in there.
The webcam is familiar.
Once again, it's a 12-megapixel ultrawide camera
with Center Stage built-in, a triple mic array,
and a six-speaker setup
that supports Dolby Atmos and spatial audio.
So, okay, for my take.
So, on the chip, I am very impressed.
I mean, I definitely wanna get it in here in our studio
and do our benchmarking and testing
because Apple did show a bunch of graphs again,
as they usually do,
but they cycle through them very quickly,
and a lot of them weren't super useful.
But it basically looked like they did most
of their comparisons against the old iMac Pro,
which is no longer on their site anymore, RIP,
and then against the current Intel Mac Pro Tower,
which you still can technically buy
but definitely shouldn't.
So, on paper, they're just gonna brag
about performance per watt, right?
So they're saying it uses less power than this Core i5
and better CPU performance
than a Core i9-12900K at the same power consumption.
And it can deliver the same performance
at 100 watts less power,
which is great for everybody's electricity bill
and for thermals.
And, then, of course, they're saying
it'll take way less power than an RTX 3060 Ti
and can take 200 watts less power than an RTX 3090
while delivering the same performance,
which sounds absolutely sick.
But I'm gonna be testing that for myself. We gotta see.
So we'll have those machines in here sooner or later.
And make sure you get subscribed
to see those videos when they come out.
But, then, as far as the Mac Studio itself,
I'm very tempted, or I should say, I'm interested.
So this machine actually starts with the M1 Max in it
and that one starts at $2,000,
but then they'll ship you the M1 Ultra Mac Studio
that starts at $4,000.
And that one has two Thunderbolt ports
on the front by the way,
instead of the two USB-C if you get the M1 Max.
And on Apple's site,
you can spec it up to the 64-core GPU for 1,000 bucks,
you can double that unified memory for 800 bucks
and you can go up to 8 terabytes of storage
for a total max of $8,000,
which isn't actually that crazy.
But my main question,
and I tweeted this during the event,
is basically is this a Mac mini Pro
or is it a Mac Pro mini?
And there's a real difference,
and that actually matters.
Because if this new machine, this Mac Studio,
outperforms the literal highest-end 28-core Mac Pro,
then is this the end of the road?
Is this the highest-end machine that Apple now needs to make
to complete the transition of all of the Macs?
This will basically make it the new Mac Pro.
It just happens to be small enough to fit on your desk,
but it's totally capable of running a whole studio
or even doing things that the current Mac Pro isn't doing.
It has double the media engine,
so it can now play back 18 streams of 8K ProRes 422 video.
How could you possibly need more than that?
I'm looking at the Intel Mac Pros over here
with the 28-core Xeon chip
and 768 gigs of RAM and a Vega II GPU,
and I'm like, "That got to end of life pretty quickly.
It was pretty expensive."
But, John Turner did say something
at the very end of the presentation.
- Together with the Studio Display,
these products will empower users
to create the studios of their dreams
and to continue to change the world.
And they joined the rest
of our incredible Mac lineup with Apple silicon,
making our transition nearly complete.
There was just one more Product to go, Mac Pro,
but that is for another day.
Now back to Tim.
- And, see, that actually answers the question.
See, it's not a Mac Pro mini,
it's a Mac mini Pro.
It's a small desktop computer that sits right on your desk,
on your little mouse pad just like that,
and costs 1/10 of the price of the big dog
and just happens to be just as capable,
if not more capable, because of the architecture.
But, yeah, it's clearly not the end of the line
and there's still one more.
There's a reason there's still bunch of Mac Pro Towers
behind them in their labs,
and they're not all replaced with Mac Studios.
The tower form factor
can still unlock the very highest-end of power
and modularity and what the Mac is capable of.
So that'll have, I guess,
a new chip we haven't even heard about yet,
and that's the one I'm gonna keep waiting for.
Although, clearly the new Mac Studio maxed out
should be totally capable of handling everything
we do here in this studio.
Now the Studio Display, stand included, starts at 1,599.
It's an extra $300 for the nano-texture coating
and an extra $400 to make that stand height-adjustable,
which is kind of crazy.
Now, there is a lot of talk about whether
or not this is actually a good price
for this monitor overall.
And I think the reason
that's actually kind of hard to answer is,
there isn't really any other monitor out
that's exactly like it.
So the way I kind of look at it,
it's like as if they took a 27-inch iMac display
and just popped the display out,
exact same panel, same brightness,
same resolution, same size,
and then just repackaged it
and put a bunch of Apple features around it.
So I mentioned the webcam with Center Stage.
Other monitors have webcams and mics
but not quite like this, you know?
Other monitors have speakers too,
but if the MacBook Pro speakers are anything to go by,
then these are probably pretty unique as well.
And then the monitor has a whole A13 Bionic chip inside
just to act as a super high-powered image signal processor
for that webcam to do noise cancellation on the microphones
and for your three USB-C ports
and one Thunderbolt port around the back.
Basically, this is like everything
the LG 5K UltraFine monitor ever wanted to be,
except that thing came out six years ago.
Had basically the same specs,
but this is a much cleaner packaged
much better-looking first-party version.
So, I think if that's what you're looking for,
it's still pricey, but it is pretty unique in that way.
It's not HDR, it's not high fresh rate,
There's lots of things that it isn't,
but it'll pair well with basically any Mac,
and that's what it does well that makes it so good.
So that's it. There you have it.
Those are my reactions.
Honestly, get subscribed to this channel
if you wanna see the evaluations
in the machines as they come in.
And get subscribed to the Studio channel
if you wanna see my reactions
to the events sort of in real-time
and as we evaluate them when they show up here.
Those videos are always really fun.
Either way, that's been it.
Thanks for watching.
Catch you guys soon. Peace!
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