Hi
my name is Gary and I'm a Mailchimp
partner.
In this video I'm going to go through
how we can create
a landing page in Mailchimp and then, as
soon as someone subscribes via the
landing page or if they're already a
subscriber,
when they enter their details via the
landing page
they'll be sent a, for example,
whitepaper
or attachment via email.
So let's go into Mailchimp itself.
I'm in Mailchimp. So again what we're
wanting to do is create a landing page
and the landing page will have a form on
it. Once someone submits their
information via that form
we want an email to be sent
with a link to a file; a PDF file an
Excel file a document
a doc file whatever okay so let's create
our landing page
I'm going to do this fairly quickly
so it won't look great but of course you
could spend some more time and and feel
free to re-watch this video
because again I will be going fairly
quickly so to create a landing page
in Mailchimp nice and easy we click
create
landing page we can call the landing
page anything we want to
let's just call this gary's demo
there we go nice and easy select the
audience in other words
where do we want people added um so a
landing page
can be used as a sign up form a lead
capture form for example
it could also dim or have products on it
and so on
but in this case I'm having it as a lead
capture therefore
i need to assign an audience to it so
that when people sign up
via the form on my landing page they're
added to an audience in Mailchimp
so I'll select my audience that I want
people added to
and click begin
once this loads up we can select a
template
you'd probably select one of the other
templates but because this is just a
demo
I'm going to quite just use this basic
grow your list just to demo so I'm going
to click
grow your list just to use this for now
use this template for now
loads up the screen and as soon as it
does load up
on the left hand side as we look at the
screen is where we build
what the actual landing page is going to
look like and remember landing pages
just like a web page
it's on a unique URL so what it looked
like on the left
and very typical campaign builder
in Mailchimp we just use blocks we could
come into style
for example click page change the
background color if we really want to
I'll just change it so you can see
and I'll take it back to white just for
now and various other
options you get remember to click save
I'm going to go back to blocks let me
build this
very typical campaign builder in
Mailchimp
you've probably done this with your
emails and so on but I'm just going to
click on my logo
I'm going to click on replace
I'll find my logo and just click insert
okay so I've added my logo nice and easy
let's add a headline
um another
sign up for an awesome
whitepaper for example
and then we would just add some text in
here
you can you can edit the text make it
look like whatever you want to you could
go into style into settings etc make
into two columns
save and close right so this is the form
then where people
enter the information so let me click on
this content block
and I can add other fields now I
typically want
at a minimum first name
in addition to the email address I need
the email address to add into Mailchimp
email address is absolutely required
i'd also want the first name just so i
can personalize a little bit
but any other information you need of
course don't have too many
fields on your form because you don't
want to turn people off and the more
fields they have
often people just don't want to fill in
the information
I'll make the first name required here
and click save and close
okay again I could go back into this go
into style
change you know the color of the font i
could go into settings and
change various things but that's up to
you and I'll just click save and close
so if I'm now happy with my landing page
what it looks like
i would preview it so I click preview
and I can see
roughly what my landing page looks like
on
a desktop device and a mobile device
and I'll click the cross up to the
corner to get out of the preview I could
make more
changes but assuming it's all okay I'll
click save and close
let's just make sure fill in the gaps
and make sure everything's okay
and of course we'll click publish as
soon as we're ready to make it live on
the web
okay I'm happy with the name the page
title here I'm happy with that
the URL just to say I could click edit
URL
and typically I would connect my domain
organicweb.com.au
you would connect your domain it just
looks more professional
that you use your domain but in this
case this is just a demo so I will just
use Mailchimp's domain
and I'll click save
and this is now important right so we're
creating a landing page and what we're
saying that if
new people enter or submit the inv
information
sorry via the landing page or existing
people in your audience
it's important therefore that we
actually tag we add a tag
if we don't add the tag we run the risk
of existing people in our audience not
getting any follow-up
emails so I'm going to click edit
audience
and I'm going to tag people that sign up
so let me just click the plus
i can use any of the tags I've already
created or I can just create a new one
whitepaper for example it'll become
evident
soon why I'm doing this so we'll add a
tag to all people that submit the
information here this means that
if a new person that isn't in my
audience if they submit their
information via the landing page
okay they'll be added as a new
subscriber person as a subscriber person
to my audience and they'll be tagged
with whitepaper
if a person already exists in my
audience an email address already exists
in my audience and they submit their
information
it'll add the tag whitepaper to the
existing people
in contacts in my audience and I'll
click save
okay so let's assume it's all okay I now
want to click publish to make it live on
the web
and there we go so what I'm going to do
now is just click
the link and I'll go to that link and
there it is
there's our there's our landing page
nice and easy we can now publicize this
via facebook
twitter we can send out the link via
email whatever you want to and people
can come
and enter their information into here to
get the whitepaper
let me go back to Mailchimp right so
we've set up our landing page nice and
easy
what we want to do now is we said that
we wanted to send out a file
a PDF file for example via email as soon
as a person signs up that's something
called a Customer Journey
it used to be called an automation in
Mailchimp so let's create our customer
journey
so to create our follow-up email as
that's sent as soon as a person has
submitted the information on that
landing page
we click automations Customer Journey
i do have a separate video available
for Customer Journeys and I i have a
free class on
udemy as well udemy.com about customer
journeys
but for now I'm going to create a new
Customer Journey so I'm going to click
create Customer Journey
and I'm going to build this email that
gets sent as soon as people are tagged
whitepaper I can call it whatever i
want to I'll just call it whitepaper
for now I need to select the audience
where people are added to I'll click
start building
a starting point now remember my
starting point is a tag is added
i I did it on the tag and not when they
sign up because
people that are already in my audience
when they fill in the information via
that landing page will also
be tagged as whitepaper so I want to
trigger it for people that are
in my audience as well as new people
that I added to my audience
so I'll click tag added sorry
select my tag is whitepaper if you
remember we said whitepaper
is the tag when a person enters the
information or submits the information
via the landing page
and save starting point right so as soon
as people are tagged as
whitepaper I said I want to send an
email so i
will click the action of send email
click where I want that email sent so I
want it sent immediately
so to create the email I'm going to send
to people as soon as they submit their
information
into the whitepage landing page a
whitepaper landing page
I'm going to click get email
and now I just fill it in so to and from
i could edit that
the subject line let me just click edit
and I'll go
your whitepaper is
here and let's just go here
download your whitepaper now
for example okay and click save
we now need to design our the email that
we're going to send to people
in which they will click to get their
their whitepaper,
uh, I'll just use a template for now so
I'll click select a template
I will click on save templates and I'll
just click on
on this one for now I've just clicked on
existing template to use that
that will load up and now I just need to
change the information I want
let's just go here ready
to read awesome stuff
uh and then we would write there you
know click below to
read your whitepaper whatever and now
the trick here is
wherever we want people to download, uh,
the whitepaper so in Mailchimp we
cannot send an attachment per se what we
can do is we can link to a file
the way we do that is wherever there's a
link or a button in this case this is a
button
so I will change the link to on the
right hand side
change the link to to be
file so I want people to click this and
download a file
so I'm going to click 'file' then I could
upload my PDF, Word document, TXT
documents, CSV,
whatever into my into my content studio
in Mailchimp
i happen to have a file already here to
use so I'll just click on this file
click insert and now
when people sign up for the landing page
they'll be sent this email so I'll click
save and close they'll be sent this
email
when they click on the read now or you
could have changed the wording
on this button the file a PDF file will
download from Mailchimp at that time
so of course I would test this I'll save
and return to workflow to the top right
of the screen
okay so let's just double check our our
Customer Journey here so as soon as
people are tagged whitepaper
they're going to be sent that email I'll
turn this on
and there we go so what we've got now is
we've got our
landing page people enter the
information into that landing page
they'll be added to my audience and
they'll be tagged whitepaper
in my audience then my Customer Journey
takes over and says okay
so as soon as someone is tagged as white
paper
send this email and that email merely
has
a link to a file that's stored in
Mailchimp that they will download
at the time of clicking and that's how
easy it is to
create a landing page with a customer
journey that automatically sends a link
to an attachment.