There is no shortage of social media platforms and the types of content out there.
There's long-form video on YouTube, short videos on Tiktok, photos on Instagram, posts
on Facebook, and all sorts of options in between. But what type of content directly translates into
cash flow? Let's talk about that today. What type of content is best for driving revenue?
First. let's talk about the basis of your content strategy. What you're going to lead with every time
you post on social media? So that we know that it's leading to cash. Then we'll talk about what type of
content to post on social media and how that's going to translate into driving towards your
revenue. Then we'll talk about the type of content that leads into revenue on specific platforms like
Instagram or Linkedin. Here's the thing, when you're creating content it needs to be part of a bigger
strategy. No matter what type of content we want to reverse engineer the outcome and there's three
objectives for every piece of content that you create and those objectives are lead generation,
lead nurture, and lead conversion. If you aren't considering those three objectives with every
piece of content that you create you're basically just creating content for the sake of content.
Publishing your face off and throwing spaghetti at the wall and seeing what sticks. If you can create
every piece of content knowing that in some way maybe it's generating a lead or nurturing
a lead or bringing them over the line and converting them into becoming a paying customer.
That is always the goal. Now for example, you're here right now on this YouTube video. Maybe you
found this by searching in YouTube or google for something that's going to help you to make
more money from your content and you landed on my video. Hello, so happy that you're here you finding
me this way. Maybe this is the first time you're seeing one of my videos that would be generating
a lead. Hello, I'm so glad you're here. If this is not your first time finding one of my videos maybe
you've been following me for a while. More content more value that I'm providing to you. Maybe
considered lead nurture. But even for people that are finding me for the first time hopefully the
intention is I'm providing enough value that it is building the relationship, that it is nurturing
that connection between us. Now in every video that I create I have something at the end of every
video where I ask you to take the next step with me. You know, whether that's follow me on another
platform or watch this next video or hey click the link below to get access to my infinite cash
flow blueprint to help you scale your business to seven figures. That would be something that I
can offer to continue to build the relationship and convert that lead that I have nurtured into
a potential customer. So how can you do that for yourself? When you think about any piece
of content you create. Whether it's a video, whether it's a written post, whether it's a photo. How can
you create the opportunity that brings someone in that nurtures them that builds the relationship
and then tells them the next step where they can go to continue that relationship with you.
One of the best ways to do that is also through storytelling. The best marketers are the ones that
spend more time on the story. Because when you can captivate someone in your audience with a
story that gives them that emotional connection to you. When someone is invested emotionally they're
more likely to invest financially. So when you observe your own purchasing behavior think of
some of the last things that you bought. Why did you buy them? Well maybe from necessity but did
you buy them based on trust or because you had a relationship with the person that sold it to you.
I know I recently bought a course from someone that you know I've been following them for a
while. I'd known their story a little bit. But then I saw this social media post that where she told
one of her personal experiences about growing her business and the struggle she went through and I
completely resonated with it, I was like, "I've been through that exact same thing.
It's like she's speaking my language. It's like she lived the exact same experience as me
and the story turned into how she overcame it and now was going to provide that solution to
anyone who was interested and could click the link below for access to that." Now because she
had me so emotionally hooked because I felt like she knew exactly what I'd experienced and because
I observed in the post how she then overcame it. I knew she has the answer that I need to the point
where I was emotional about it. I couldn't get my credit card out fast enough and I was willing to buy.
Have you ever had that experience where you got so excited so emotional about something that
you were like, "I need this right now." What was that thing? Let me know in the comments below.
Where have you had like such a great purchasing experience. Because of the way that the business
or the company or the entrepreneur made you feel. So the best type of content that you can create
no matter what platform, no matter what medium. Whether it's a photo or a video or a written post
is content that leads into your value ladder. Your value ladder is your products and services range
from your lowest price to your highest price. Now, in every single post you create you can be either
nurturing a relationship or driving them towards the call to action and I want to caution you that.
I always recommend using the 80/20 rule that 80% of your content is value based or relationship based
and it can still have a call to action but not always going straight for the sale.
That would kind of be like the equivalent of you know going up to someone on the street and just
saying, "Will you marry me?". You gotta date them first. You gotta build that relationship before you can
go in for the proposal. That might be one of the best ways for you to think about your audience
as if you're dating them. As if you're building up that relationship with every piece of content
that you create. How can you nurture them? How can you date them before you ask them to marry you?
That may be through videos, through free content, through lead magnets, that give them like a preview
of what it would be like to work with you. It could be through your Instagram stories where
you show behind the scenes of your day-to-day life. They get to see your personality. They get to see
your team or what your work routines are like. So they can get a glimpse into your personality and
decide if they want to know like and trust you before making a purchasing decision. I like to
consider that my content falls into three buckets. Discovery content, rapport building content, and
behind the scenes content, and as they go through those three buckets they become more intimate and
warm with my content. You know, if someone was discovering me for the first time they may be
cold. Like if you if this is the first video that you're finding of me on YouTube. You didn't know
who I was before you didn't know the solutions I provide. But as we get to know each other more
that turns into rapport building content. Where maybe you come from watching me on YouTube to
then following me on Instagram and seeing my Instagram stories or listening to my podcast or
or following me on Facebook and as you move from discovery where they're kind of cold, rapport
building where we're getting warmer, and behind the scenes where that lead is hot. They love what
you have to offer. They're probably sharing your content at this point. They're regular listeners
or viewers of your content. That's where people are more likely to make the purchasing decision. That's
some of my favorite type of content to create is that behind the scenes content. You know, I think
of the discovery content and the rapport building content to be more polished and produced like what
you're seeing here on YouTube. But when audience members know and like and trust you enough they're
more likely to follow you on things like Instagram and if you utilize your Instagram stories to show
the behind the scenes of what it's like to work with you. That's what's going to build the most
intimate emotional connection. For example, I was doing some Instagram stories before I
started filming here today to show what our setup looked like, to introduce our videographers, to show
what our system is like. So that if anyone else were interested in working with us at our studio
they would see a glimpse at what that's like behind the scenes. When I was hosting my event
content machine live we showed all the setup of us creating the swag boxes of the behind the scenes
backstage and all the cool things that went into creating that event. A backstage glimpse at
the speakers before they hit the stage. So that the people that were in the audience could see
what was happening at the event but also had a more intimate version of behind the curtains.
That for me is one of my favorite ways to build the most intimate relationships with my audience
on Instagram and you can choose for yourself how you want to communicate with your audience
on different platforms. You may find that you love Instagram stories or you may find that you
prefer more formal communication on platforms like LinkedIn. On LinkedIn my strategy there is
personally to offer more blog posts or more videos or more posts that are educational. Maybe more
speaking to the discovery type content because there's a lot of networking that goes on
LinkedIn that's really what the platform is for. So consider where your audience hangs out and how is
the best way that they want to be engaged on each platform. Those are just some of the strategies
that we use to help our clients to build a content machine and a cash flow system that results in an
infinite cash flow loop and I've actually created a blueprint for you it's a free blueprint that
you can get access to that my clients have used to scale themselves to 6, 7 even
8 figures using these strategies. You can click link below to get that today for free.