- Previously on Humbled Trader.
My friends at TradeZero, Dan and Dan,
they wanted to spice things up for me and my audience,
for my first trip to New York city.
So they invited me to visit the New York Stock Exchange.
But our exciting tour today isn't over just yet,
next up TradeZero headquarters.
(logo clicks) (upbeat music)
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We're now going from Wall Street
to Brooklyn in my Lamborghini.
Which TradeZero graciously sent me as a gift.
Just kidding, come on now,
you guys know my standards are much, much higher.
That's right, we're taking the subway
with Dan Pipitone, the CEO of TradeZero
to get a full New York experience, let's go.
Thank you.
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(engine humming)
I was actually quite surprised
that the subway was very clean and empty.
Very different from the movies.
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Welcome to TradeZero headquarters.
(upbeat music)
They actually just moved into a new office in industry city.
This is one of the coolest under the radar spots in Brooklyn
for dining, arts and entertainment,
bringing new life to a former warehouses.
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- Welcome to TradeZero's offices.
I'm happy to take you on a tour,
show you a little bit about what goes on here every day.
This is a new office for us.
We moved in a couple months ago.
So, really excited to be here, everything's nice and clean.
- [Shay] Mm-hmm.
- And this side of the wall, which we're gonna go past
is our corporate TradeZero Holding Corp-
- Mm-hmm.
- Which is the holding company that owns,
TradeZero America, TradeZero Canada, TradeZero International
and this side is corporate, some operations.
This is, I mentioned, TradeZero Crypto,
our CFO also sits here.
It's my office.
We have conference room here.
And as we pass this threshold, this is the broker-dealer.
- Mm-hmm.
- It's important for us to have,
what they call an information barrier.
- Yeah, it's a wall right here.
- Separating the broker-dealer from the other operations.
So as we come into the office here,
these guys handle margin here. - [Shay] Mm-hmm.
- [Dan] And the other guys here, pretty much handling
customer service, trade support, that kinda thing,
interacting with the customers for whatever they need.
- [Shay] Mm-hmm.
- Questions, answers, you name it.
These guys are really versed on the systems, the platforms-
- Hmm.
- And you know, the general business offering
that we provide.
- And these are real people who help out the customers.
- Yes.
- They understand how trading works.
- Yup.
- And what the commonly asked questions are.
- Correct.
So here is our CEO's office- - [Shay] Hmm.
- Of TradeZero America.
And back here is the compliance room.
I like to call it the maybe room
(Shay laughs)
because you never know what answer you're gonna get
when I walk in there.
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- What is something that TradeZero offers
that other brokers do not.
- So first and foremost, it's the access to the stocks
that are not easy to borrow on the short side.
We actually have a patent pending piece of technology,
where we've created the world's first
and only, short locate market place.
What that means is that if you locate some shares-
- [Shay] Hmm.
- Whether you short the stock or not,
you have the ability to sell those back
to the next TradeZero customer that wants
to short that stock.
So we are anxiously awaiting the granting of that patent
but that is something is really unique
and a key differentiator for us at this point.
This by the way is Stizzy.
So she is our sort of company mascot.
And she comes to the office every so often.
And obviously, I mean,
how could she not bring a smile to your face? (laughing)
- She follows me when I was eating pizza earlier,
so... (laughing)
- You became fast friends.
- Yes, really, really fast because of pizza.
(Dan laughing) (upbeat music)
What's that over there?
- Oh, this, this is, well, first off-
- That's a cute drawing.
- I'm a very proud dad.
- I like art, that's why-
- This is, so my daughter, my little one,
she was seven or eight
and she made this on her own just for father's day.
I opened my, she's had it in a box
and I was just like, blown away that she took our logo
and for her dad, who's her trade hero, she made-
- Trade hero.
- So, I'm super proud obviously.
And this was actually, I had this sitting behind me,
when I would do, you know, Zoom interviews-
- Mm-hmm.
- And all this other stuff when we were at our other office.
So, if people watch me before,
they probably have seen that before.
- Do you only have one daughter?
- I have two.
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My babies, one is right now, she's 10, she's 11.
Obviously, you could tell whenever I'm talking about them,
brings a smile to my face- - Yeah, I can tell.
- But they really keep me going.
So, they're great girls, great kids.
- Do you think you would want them to be traders,
when they grow up?
- I would definitely want them to know, you know,
about this avenue and that exists-
- Aha, yeah.
- And you know, that the capital markets are here,
I think for potentially everyone's benefit.
So yeah, I've already exposed them to the stock market.
- Okay.
- They both have one share of Disney hanging on their wall,
in their bedrooms.
- Wow.
- Santa Claus- - Like the paper, paper share.
- Brought that a few years ago.
Yeah, yeah, yeah.
- Oh my God, I want one of those. (laughs)
- Yeah and actually, you know, it was the last year
that Disney was doing the actual certificate.
Now they give you just like a certificate
but it's not a real stock certificate.
- Yeah.
- You can't take that and deposit it somewhere.
- Right.
- So yeah, they've been exposed.
(upbeat music)
- Everyone's pretty chill in the office.
And I got to meet Stizzy, the TradeZero mascot.
And I sat down with members of the team
for some really difficult questions.
Hi, Dan, nice to meet you. - Mike.
- (beep) Sorry, I'm so sorry. (Mike laughing)
Too many Dans here.
- That's okay.
Now, my name is Mike Haupt.
I'm the CEO of TradeZero America.
And I run the broker-dealer.
- So what kinda experience do you have in the stock market?
- So my family has been involved
in the stock market for over 100 years.
My great-grandfather was a member
of the New York Stock Exchange,
my grandfather was a member of the New York Stock Exchange
and my father and then I became a member
of the New York Stock Exchange.
- So your family's been in the trading industry
for, this is like, you're the fifth, fourth generation?
- Correct, I'm the fourth generation
and one of the oldest families on,
coming off of the New York Stock Exchange.
- Do you have any kids?
Would you want your son or daughter
to continue the family tradition?
- Well, I've recently hired my son-
- [Shay] Oh, okay.
- [Mike] From college and he's working for us
in client services.
- Do you have a daughter?
- No, No.
- I can be your daughter, so you can hire me.
- You can be my daughter. (both laughing)
My wife would like that, so-
- Hi everyone, I'm here with Todd.
Do you wanna kinda explain to everyone,
what you do here at TradeZero
and what's your official title?
- So, I work for TradeZero FinTech
and I run the Locates platform for TradeZero FinTech.
- What's the best part about your job?
- The best part of my job? - [Shay] Yeah.
- Truthfully, I've been doing this for such a long,
I've been doing this, like I said, for 20 years.
- Aha.
- And over the years, just built relationships
with tons of people in the capital markets,
across the street, you know,
getting together and you know, enjoying people personally,
as well as from a business perspective.
That's really one of the best parts.
- And also, I think when you say money, you mean Tendies.
- Tendies?
- Yeah, like, the whole wall street bad movement,
the tendies, the sense for money
- You know, honesty, I took off one week
in probably the last 20 years,
other than like vacations with the family.
I took off one week- - [Shay] Aha.
- When I didn't work
and that week was the week of- (image thudding)
- Oh my God.
- And people call- (laughing) - You missed out.
- And I'm like, what's going on?
Why is this happening?
- So here's my number. - Okay.
- Let me know next time you're going on vacation.
(Todd and Shay laughing)
- Why not. (laughing)
- Before you go on vacation. (laughing)
- Sure. (laughing)
- Did your daughter make that too, the cat?
- Yeah, Yeah, she did.
So, a lot of people don't know this about me
but I am deathly afraid of squirrels.
- Squirrel, it's not a cat.
- So, She, they made this for me, you know,
to kinda make a joke at the fact that
while they do love dad, dad's afraid of squirrels.
- Why are you scared of squirrels, again, they're so cute?
- 'Cause they're like rats but they can jump high
and I'm deathly afraid of the one,
like, jumping up and biting me in my neck.
- (laughs) Oh my God. (Dan laughing)
That's like one of the most irrational feelings,
(Dan laughing) I've ever heard.
Oh my God. (Dan laughing)
For me it's spiders.
- Oh, really? - I'll react, yeah, I hate it.
- I gotta get them to make you a spider mug.
- No, no. (Dan laughing)
Don't do that. (Dan laughing)
No, thank you. (laughs)
Today has been an eye-opening experience for me.
As a first generation, Taiwanese immigrants to Canada.
I never thought I would end up here, walking
on the floors of the New York Stock Exchange,
taking a subway with a CEO of a major brokerage firm
and interviewing key players on Wall Street.
Maybe finally, my parents will be proud of me.
I think many retail traders,
especially after what transpired in 2021,
have a negative connotation of the brokers.
But in reality, they are just doing their job.
They are in the business of providing traders
the tools to trade
and help them manage their risk and use margin responsibly.
They are humans after all,
they are fathers and husbands, they're pizza enthusiasts
and they take subway to and from work.
And also they're scared of squirrels.
- Deathly afraid of squirrels.
- If you are looking to short sell stocks,
especially with a lower account minimum,
make sure to check out TradeZero
and the discounts they're offering in the link down below.
Thank you once again to TradeZero
for making this exciting tour possible.
So everyone around the world can see what it's really like
at the New York stock exchange
and the TradeZero headquarters.
Now, if you think the Humbled Trader
New York city adventure is over, you are so, so wrong.
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So make sure to smash the like button and subscribe.
So you'll be the first to know when I post more videos
on my New York city adventure.
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Thank you so much for watching us always.
I'm the Humbled Trader and I'll see you guys next time.
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