- Hi folks.
I'm Rob, welcome to vidIQ.
And in this video, we're gonna talk about
how YouTube shorts should be available
to all US creators within the next 24 hours.
He go.
(upbeat music)
Very quickly, just before we jump into this
apparently whenever I make one of these videos
I say shorts a lot.
"Shorts, shorts, shorts, shorts, shorts."
Yeah.
So let's play a little game with this.
Starting from now, how many times do you think
I'm gonna say "Shorts" That's the first one for free,
by the end of this video, of course, you're gonna have to
watch the entire video to find the answer.
That's what you call engaged watch time.
All right, then let's get down to business.
YouTube shorts.
Yeah, has finally arrived.
Now, because I do a long live streams on a Tuesday.
I almost missed this, news outlet started to report
that the YouTube creator blog had posted something
about YouTube shorts being released on March the 18th
before quickly pulling the article.
But as we all know once something is on the internet,
it never truly goes away.
And it's especially satisfying to use Google's
own tools to uncover YouTube's mishap because yep,
this is a blog post, it does indeed say that,
"YouTube shorts are coming to the U S today."
The article is dated the 18th of March
and I'm recording all of this on the 17th.
This is all very buts of a future. Isn't it?
There are a lot of useful nuggets of information
in this article but I want to start
with this as my final final warning.
If you want to have any sort of competitive edge
when it comes to creating YouTube shorts,
you have to start making them now.
And I mean, right now.
In late January, YouTube reported three and a half billion
daily shorts views.
Now just six weeks later, that figure has doubled.
It's pretty much the equivalent of every single person
on the planet watching one YouTube short every single day
or even more mindbogglingly,
210 billion views a month
or two and a half trillion views a year.
That can't be right. Well, let's check out this stuff.
If you search for #shorts, it will bring up this pivot table
that shows that there are over seven and a half million
videos along with 1 million channels that are making content
but include that hashtag. If we compare that
to the last time I checked this screen
which was exactly one month ago
the numbers have nearly doubled
and this doesn't include all shorts videos.
Just those with the hashtag.
This is it Folks.
The competition is already here and in 24 hours
it's about to get even more competitive, make a decision.
If you're already sick and tired of shorts
then just move on with your YouTube live and why
have you been watching this video.
If you do still want to seize this opportunity,
well, I've already made 25 videos talking about this topic.
If you're not going to do it now,
what is he's going to convince you to make a YouTube short.
All right, then if you're still watching
I assume you're still interested in shorts.
So let's take a look at some of the new stuff.
YouTube are adding to something that most
of us haven't even had a chance to use yet.
The first one being text controls,
allowing you to add text as specific points in your shorts.
Now this next one is fascinating from a creator perspective
and I'll just read it out straight from
the blog. In the coming months.
We'll launch the ability to use audio from videos
across YouTube, which includes billions of videos worldwide,
unlocking a new playground of creativity like never before.
This means you can give your own creative spin
on the content you live to watch on YouTube
and help find it a new audience, whether it's reacting
to your favorite jokes, trying your hand
at a creator's latest recipe or re-enacting comedy skits.
Creators themselves will be in control
and will be able to opt out
if they don't want their long form video content remix.
Now the important word here is "Opt out."
Does that mean everybody automatically is opted in
and they have to make a decision to remove themselves
from this video sharing? That remains missing.
In other copyright news,
YouTube are making audio available from all
of these music labels and publishers to be used in shores.
That's going to lead to some very interesting questions
for if and when creators can monetize their shorts.
This could also pave the way for a huge shakeup
in how copyright is treated on all of YouTube,
not just shorts, but again, we'll have to wait and see.
YouTube also talks about eight seamless view
and experience where viewers would be able to easily jump
from shorts to long form content and vice versa.
So far, this is something that's been solely lacking
in the YouTube mobile app
making it difficult for short's channels to transition
to long form content. Throughout the blog posts,
YouTube mentioned a couple of times how
the shorts environment will continue to improve over time
which is a soft reminder that this is all still in beta.
Now, of course, this is all very useful information
and it's going to help out a lot of creators
on their shorts journey.
There is still something that everybody ultimately
wants to know about YouTube shorts, monetization.
This is what they say.
YouTube has helped an entire generation
of creators turn their creativity into businesses
and become the next generation media companies.
Over the last three years, YouTube has paid out more
than 30 billion to creators, artists and media companies.
Shorts is a new way to watch and create a YouTube.
So we're taking a fresh look of what it means to monetize
shorts and reward creators for their content.
We are deeply committed to supporting the next generation
of mobile creators with Shorts, and are actively working
on what monetization options will look like in the future.
What I'm taking that to mean is that monetization
for YouTube shorts is still a long way away.
I predict at some point, by the end of the year.
With all of these music labels and publishers signing
up to allow their content to be used by creators
there's likely going to be some sort of revenue split going
on there between YouTube, the musicians, artists,
and the creators themselves.
When it comes to requirements 4,000 hours
of watch time throw that in the bin.
I will be surprised if YouTube use subscribers.
In fact, it might be a brand new YouTube shorts
partner program which every creator has to apply for.
But again, that's very big, wild, random,
controversial thinking.
Now, one more thing, while at the top of the article,
YouTube says that the official beta of shorts is coming
to the U S today and the bottom of the article.
They said that they're rolling it out
over the next few weeks.
So don't blame me, if you don't actually get shorts today,
tomorrow, whenever you're watching this video.
Also, I live in Canada.
So I have no idea if any of this is coming to me.
Rather, embarrassingly, I could be the last person
on YouTube to get access to the shorts.
Even though I've talked so much
about them in the last six months.
All right, that's the end of the video folks.
How many times did I say "Shorts?"
You wanted me to give you the answer?
I wasn't checking.