Hey guys, it's Alex here from Alextooby.com.
And welcome back to my YouTube channel in today's video,
we're going to be talking all about Instagram engagement rates.
Most importantly, I'm going to share the engagement rate percentage.
I think you should aim for based on your follower count and give you a few
different ways to calculate your engagement rate quickly, easily,
and accurately. If that sounds good,
then makes sure you hit the subscribe button because I post videos like this,
about Instagram and online business all the time. Now, before we get started,
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Click the link in my description box below for Instagram engagement rate is
important for a few reasons. One,
it shows if the content you're creating is resonating with your audience or not
two, it helps build authority in your niche, in the eyes of your audience.
And three,
it's a qualifying factor for brands and companies who might want to work with
you, but it's pretty hard to achieve a high engagement rate these days.
Now that's not entirely your fault,
but rather Instagram and how the algorithm works.
If you have 1000 followers that does not mean that all 1000 will be shown your
post, it sucks, but it's true.
So you have to first adjust your expectations and know that your engagement rate
is not likely to be super duper high.
So here are some example engagement rates to aim for.
If you have zero to 5,000 followers,
10 to 20% or more is ideal since your follower count is
small, it's a lot easier to achieve a high engagement rate as the amount of your
followers that do see your content is much higher than it will be when your
following increases. That means subsequently as your following increases,
your engagement rate will.
Naturally drop. So.
If you have 5,000 to 10,000 followers,
five to 10% is suggested if you have 10,000 to 50,000 followers,
three to 5% is ideal. And finally,
if you have at 50,000 or more followers,
one to 3% is likely where you will land. Now, of course,
having higher engagement rates than these suggestions would be fantastic,
but these are the general averages.
So you at the very least want to be inside of them.
So now we have to discuss how to accurately calculate your engagement rate.
There three different methods to doing this,
that take into account varying elements of your analytics.
So to make it easy on you,
I've actually put together my own Instagram engagement rate calculator that you
can download by using the link in my description.
All you have to do is make a copy and put your numbers,
and you'll automatically be given your engagement rate per post,
as well as an average for your account. So go ahead and grab that.
Then I'll explain how the calculations work, the first option,
and the first tab within the Google doc will calculate your engagement rate
based on your post interactions to do this,
we take the sum of your likes comments, saves and shares,
which you can find in your post analytics and divide it by your follower
account, and then multiply it by 100 to get a percentage.
The engagement rate column will show you what your engagement rate was for each
individual photo. So you can see which posts performed better,
not just by how many likes they received, but by the total,
all of their interactions. And as you can you to fill out the document,
you'll be shown how your posts rank compared to each other.
So the red field represents the post with the lowest engagement rate and the
dark green represents the best performing posts.
Then below that you will see an automatic calculation of your average account
engagement over the last five and 10 posts,
which will give you a good idea of how your account is performing overall. Now,
if you click over to the second tab,
you'll see an additional calculator which bases your engagement rate off of your
post reach. Again, this calculator makes it super easy for you,
as it will pull all the fields from the previous calculation,
leaving just the reach field for you to fill out.
Once you've done that this calculator will take the total of your post
interactions divided by the post reach and multiply it by 100.
This method could be considered slightly more accurate as it's based
specifically on how many people saw your post,
which will give you a good idea of how well it's performing.
But I don't personally think that it's the most appropriate way to represent
your influence to brands that want to work with you.
The fact that your account is not reaching more people is a potential problem,
and it shouldn't be taken out of the equation if you're using these numbers to
help identify areas of improvement. And finally,
if we hop over to the final tab, you will see the third calculator,
which is based off the amount of impressions that your post received.
This calculation is total posts,
interactions divided by impressions and multiplied by 100.
This method will likely result in a percentage of lower than the previous
calculation,
but it is good for measuring the effectiveness of your content because it takes
into account 100% of the times your posts was seen.
So those are the three primary methods to determining your engagement rate.
The most common and most accurate is the interactions calculator.
And I recommend this for when you're trying to determine how your account is
performing as a whole and also in relation to others in your niche and the
reach and impressions options are great for determining the impact of your
content and whether or not your audience is responding to what you're posting.
Of course the higher, the number is the better,
but don't beat yourself up about it.
If you can stay within the guidelines I shared with you at the beginning of this
video, you're doing a great job.
So I hope you found this video helpful and learn something new.
If you did make sure you hit the like subscribe and notification bell.
So you never miss another video from me. That's it for today, guys.
And I will see you next time.