Ever since releasing my product Story Vault with 800 Instagram Story ideas
inside,
I've had so many people asking to me for the same thing when it comes to their
captions.
Writing the perfect caption that stops the scroll and keeps people
engaged, can take a lot of time and effort.
So if you've ever struggled with writing a captivating caption for your
business, you're in the right place because in today's video,
I'm sharing with you nine caption templates you can tailor to fit
your business.
And stay tuned until the end where I'm going to share how you can get your hands
on 300 caption templates so that you never have to write a caption from
scratch ever again.
These caption templates that I'm about to share with you have worked for my
student, Julie, who's not only increased her engagement,
but she's also gotten leads directly from Instagram. I'm Elise Darma,
and I've helped thousands of entrepreneurs, freelancers,
and creators like yourself use Instagram to actually earn revenue.
And in today's video,
I'm sharing with you nine Instagram caption templates that you can use for your
business. So just like my product Caption Vault, hint, hint,
I've divided these nine caption templates by three categories.
The first being products, the second being services and the third, coaching.
So if you're a product-based business,
listen up because these next three caption templates are for you.
So the first caption template I have for your product-based business is to boost
your visibility. Meaning, how do we get more eyeballs onto your profile?
So if that's you and you're wanting more followers to your product-based
business, try out this caption:
"It's always the best of both worlds when you can buy [product] and support a
wonderful nonprofit organization at the same time. [Product]
- so you're going to insert your product name - is back for a limited time and a
portion of the proceeds go to",
and then you're going to tag a nonprofit that you support right there in the
caption.
The idea with this caption is by tagging another account - one that you partner
with - they are going to reshare and repost your post with their followers
in their feed, bringing new eyeballs over to your profile.
If your product-based business is needing more engagement on Instagram,
try out this caption. Now quick heads up.
This caption is written for you to share with a carousel post:
"Throw on a cozy sweater and light your favorite candle.
Our fall collection is here.
Drop a comment below to let us know which [product] (and you can insert a
specific product name here) is your fav. I'm betting it's the last.
Scroll through." The last caption template I have for product-based business is
to generate leads. If that's you try this one on:
"Monday is order packing day.
It makes me so happy to pack up orders with all the new [product] (and you'll
insert your product name) Questions about [product]?
Send us a DM today." The idea with this caption is you're creating excitement
with your followers about the products that you're sending out to other
customers. You might create a little bit of FOMO.
So for anyone who's on the fence or slightly interested,
you want to encourage them to send you a DM so that you can get them in as a
customer. Let's move on to a service-based business. If that's you,
stay tuned for these caption templates that you can use.
The first caption template I have for your service based business is to generate
engagement. Here's what it is: "Growing up.
I wanted to be a [share] (fill in the blank). I remember as a kid,
I'd spend my time [share], and I thought that was the ultimate goal of life.
I never dreamed of becoming a [your profession today],
but I do remember the day,
it all became so clear to me when I realized that this is actually what I was
meant to do.
I realized this when [share] (and you're going to share a personal experience).
How about you?
What did you want to be when you grew up?" So the idea with this caption is to
share something personal,
to show up as a real person and not just a brand on Instagram,
share something personal about your upbringing and your dreams and your goals,
and then invite your audience to do the same.
The next caption template for your service based business is to generate leads.
"How I plan my day to serve my clients.
Some people think that I'm on social media, 24/7. Ha!
I just have an amazing team or system in place.
But the truth is my date is very strategically planned. On a typical day,
my morning, afternoon, and evening look like this. And then you'll share.
That way,
my clients are well-served and I have time to run my business and have a life
outside of it. If you're interested in snagging, a place in my calendar,
hit the link in my bio and let's chat." So the idea with this caption template
is to let your followers know that if they sign up for you and your services,
they're going to be important. You have room for them in your calendar.
And the key here to generate leads is that last line,
which encourages people to book a call with you in your calendar.
Let's talk about generating sales for your service based business.
Here's a caption template for you.
"The top three ways you can work with me as a service provider today. I know,
I know boring topic, right? Like,
shouldn't it be pretty straightforward on how to work with a [insert your
profession]? Yes and no. You see,
you can work with me in the usual fashion, but did you know,
I work with clients in a few different ways.
Here are the top three most popular ways today. [Go ahead and share].
Did one of these catch your fancy?
Let me know which one in a comment below." So the reason why this caption is
powerful and can help you generate sales is because you're making it crystal
clear how interested lurkers might be able to work with you.
You want to encourage them to get off the fence and into your DMs so that you
can book them in as a client. Last but not least,
I've got three caption templates for my coaches.
The first caption template is how you can generate visibility,
AKA new followers to your profile. "I'm not always the teacher.
Yes, I am a coach in the [niche] world,
but I also learn from others in my space too. In fact,
there are three big names who I'm still learning from to this day.
If you're not following these accounts yet, you should be:
@name for (and go ahead and share what they're known for),
@name for (same thing),
and @name for (same thing)." So the idea with this caption is that you're
tagging other people in your industry who would read your caption because once
you tag them, they'll be notified and ideally share it with their audience.
That way you're getting your post in front of new followers.
The second caption template for coaches is to help you generate more engagement
on your posts: "Calling all bookworms.
I just finished reading [insert book name],
and here are three key takeaways I got from it.
(Then go ahead and share your three learnings.) What this means for you is
[share the context as to why your followers should care]. Tell me,
what's one book I should add to my reading list?" So with this caption,
you want to share a book that you feel like your ideal client is reading.
'Cause you're going to interest them.
You're going to pique their interest with this caption.
And if you really engage them with it,
they're going to be willing to share a book recommendation for you.
Now this may lead to a lead or a client down the road,
but for now your goal is just to have engagement,
AKA conversations on your post.
The last caption template for coaches is to help you generate leads to your
business. "The top three qualities my best clients have.
I'm about inclusion, not exclusion. You want to work with me? Great. Let's chat.
We'll first need to discover if we're the right match for each other,
because here's the thing. My success is your success.
I won't take you on as a client if I don't believe that I can help you.
And the way I know I can help is if you possess one of these qualities that my
top clients usually have: [go ahead and share those qualities].
Got one on the list? Send me a DM and let's chat." There you have it.
Nine Instagram caption templates that you can steal and use today for your
business. Now, if you found these caption templates helpful,
you might want to check out Caption Vault.
Caption Vault is 300 caption templates for your service-based,
coaching-based or product-based business.
You get 100 caption templates of those three categories, and I promise you,
it's going to save you so much time.
You'll never have to write a caption from scratch again.
So go ahead and head to CaptionVault.co to sign up today.
To ease and revenue. I'll see you in the next video.
Thanks for watching today's video on Instagram caption templates.
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