- Ooh.
(laughing)
If you wanna see more, I'll drop my OnlyFans below.
I'm kidding, I don't have on OnlyFans, mum, please don't...
♪ La la la la la la la la la la ♪
Hi, my name is Ada, and this week I am going to
only use black owned businesses for the whole week.
I'm sure I'm not the only one that has
suddenly realized that I don't have
a lot of black owned products in my house
and I really need to do better,
but that's not to say that I'm not gonna
shop at a white owned store or an Asian owned store
or something like that.
That isn't the case, but, you know,
feed it into our own economy.
And like, what's wrong with that?
The rules are everything I eat or drink
will come from a black owned grocery store,
a black owned restaurant or a black owned pub.
Any clothes I buy will come from a black owned brand.
Beauty products and hair products,
I will use black owned brands.
I talked to my friends, I told them all the rules,
and they said, "How are you just gonna use
black entertainment?"
Like honestly, like my favorite black films
"Lemonade" by Beyonce Knowles,
"Homecoming" by Beyonce Knowles,
and "Black Is King" by Beyonce Knowles.
There is a website called BuyItBlackOwned.com.
It has everything.
So I think it's gonna be great.
Honestly, what is the worst that could happen?
Absolutely nothing, to be honest.
So, let's go.
So, it's day one.
I'm gonna start with a food shop.
So I am going to a black family owned store in Tottenham
called Cinnamon Leaf.
I heard they've got organic stuff.
I heard they got my Agege bread.
I heard they got bread patties.
I'm gonna see what it's about.
And the plantains are big in the shop.
- Hi, my name's Kiera Lorelle.
I am part of the family that runs Cinnamon Leaf.
So, Cinnamon Leaf is a grocery store,
mixed fusion between Afro Caribbean foods
and organic and whole foods.
A grocery store has always been a dream of my mother's,
and she just decided let's do this.
We have a bit that caters for everyone.
We have gluten free products.
We've got gluten free cakes.
We've got vegan cheese.
We've got plant-based options.
Everyone and anyone comes in,
and I think it's such a beautiful thing.
We always feed off good energy and good vibes,
but then also it's a bit of what we want to share.
So if people are interested about discovering foods
that they may have never heard of before,
we can talk to them about it, they can learn things,
they can find out things, discover things.
And I think that's what makes Cinnamon Leaf, Cinnamon Leaf.
- Mm.
Ooh.
Mm.
Get yourself to Cinnamon Leaf for the patties alone.
I'm back!
But first...
(sneezes)
Boom, we're back.
I decided to buy a cookbook from the vegan Nigerian.
Her name is Tomi Makanjuola.
I hope I've pronounced that right.
And she has made a plantain cookbook.
Look at the size.
Come off it.
I'm gonna make creamy pasta with plantain,
from Tomi's cookbook, and you guys are gonna
watch me suffer through it.
You know what I'm gonna do first?
I can't cook without a little...
I'm ready to start.
So ingredients that I need.
One plantain.
Corn flour.
Got my coriander.
Garlic.
Can you see the size of this onion?
This is a normal size onion.
Look at this.
Are you mad?
Got some tinned coconut milk.
Dried sage.
I can't find none of that.
I got some seasoning.
Don't invite me to your house if you're not seasoning.
Please.
I beg.
And crushed chili flakes.
Organic spaghetti.
Good morning, day two.
If it wasn't obvious, I'm black.
We love to moisturize.
I think I've literally tried
maybe every moisturizer possible.
I've been recommended Ami Whipped Shea & Cocoa Body Butter,
with organic coconut oil, jojoba oil,
almond oil and apricot oil.
That's a lot of oils.
Oh, I'm gonna smell so good today.
Ooh.
(laughing)
If you wanna see more, I'll drop my OnlyFans below.
I'm kidding.
I don't have an OnlyFans, mum, please don't...
(upbeat music)
You know when you've made plans with a friend
and then they bail last minute.
That's what's happened to me.
I'm a little upset, so I'm gonna get myself an ice cream,
from Dark Sugars.
They do amazing gelatos and the owners are from Ghana.
I'm just gonna treat myself 'cause I deserve it
after I've been stood up.
Who needs friends when you've got ice cream.
I am going to a black owned florist
called Jen's Plants & Florist,
and I cannot wait to go and pick up some plants.
I can breathe again.
- Hi, my name is Jen and I'm the owner
of Jen's Plant's & Florist.
I love my plants.
My favorite plant has got to be that baby down there,
and she just does her own thing.
She reminds me of a model, just like,
you know, cat walking everywhere.
Communities, they support each other.
You know, bring back into the community that we can help.
All plants grow, and you've gotta allow them
to just do their thing, allow them to mature,
allow them to grow.
Do not let fear come into you.
Don't let procrastination come in the way.
Oh I wish of, I'm not sure, what should I do?
Just do it.
And that's it.
- So I've come home from Jen's with a new baby.
Welcome Ruben to the family.
Here are all my babies.
May, Marlene, and that is big boy Bruce.
And now Ruben is part of the family.
Thanks Jen.
Oh my God, let me stretch that out.
Day three.
(upbeat music)
I've realized that there is actually no reason
for me not to be able to shop in my local community,
and you know, buy from the black community.
So today I'm actually doing a self care day,
because you know, I bloody deserve it, like...
Oh hello, there I am.
You're all right?
How do you call it?
A sweatsuit?
Tracksuit?
I don't know what the kids call these things.
Whatever it's called.
So I bought this GDS tracksuit, jumpsuit, sweatsuit.
GDS stands for Girls Do Succeed,
because you know, girls do succeed.
(upbeat music)
This is the perfect self care day relaxing outfit.
Ah.
I don't know about you guys but my day doesn't start
until I've had a cup of tea.
I found a tea brand called Niche Tea.
These braids need to get done.
So I got Charlotte Mensah's hair oil,
because I've had like so many good things.
Award-winning stylist Charlotte Mensah
has poured 26 years of her expertise
into her hair collection.
I'm about to see that.
Look at this.
Mm.
Yeah.
Ooh, it feels really good.
Ooh yeah.
I'm gonna go and watch something black.
This is a self care day.
(upbeat music)
I would love to watch the black shows
that I grew up with like "Moesha", "Girlfriends",
but Netflix is moving a bit boogie in the UK.
So I'm just gonna watch "Fresh Prince".
"Fresh Prince" doesn't get old.
(upbeat music)
So I bought some new skincare from a black owned brand
called Wild Seed Botanicals.
And I got the green smoothie mask.
Let's see what we got.
This smells nice.
It's like...
(coughing)
I just sniffed up too much.
Bear with me.
Not meant to be be putting this on with a spoon, but...
Guys, it smells so good.
Oh my God.
Ooh.
I feel refreshed.
You're meant to put this...
I can't read.
It's called Rana.
So we're gonna try this out.
Ooh.
Look at that glow.
I think I've had a really good self care day.
It smells so good and look how fresh my skin is.
So the last thing I'm gonna do for my self care day
is then watch a black film,
and I'm gonna watch "Miss Juneteenth" and have a great time.
Welcome to day four. I'm gonna get ready to go out
because I need to see some friends
before we're told to stay in our houses again.
Featuring Daily Paper, another black owned business.
Make sure you check them out.
There she is.
So we're at the Prince of Peckham.
Dionne is checking out her face.
(laughing)
It's so hot today.
But we're gonna enjoy some cocktails at a black owned pub.
- Hi, my name is Clement Ogbonnaya,
and I'm the owner of Prince of Peckham Pub.
What is Prince of Peckham?
Prince of Peckham is a pub for South London by South London.
I felt like I had a need to create a space
that catered for people from the area.
And over the years there were spaces I would go into
that didn't represent me.
Pubs are public houses and they should be there
to represent the community in which they reside.
And I like to think Prince of Peckham ticks those boxes.
You know, I'm a Nigerian born South Londoner,
and I like to think growing up in South London
I've had the privilege of being able to mix
with a variety of cultures,
but also knowing that being black Nigerian
is also part of that South London culture.
And I'm able to reflect myself in the business.
The product which I've created here
is very much an inclusive space and having a black owner.
But ultimately I'm just someone who owns a pub.
Just so happens to be black.
- It's double, it's my second one.
So...
I think we'll have to cut here.
- It's the last day, and it's date night.
As you might notice, I don't have braids anymore,
but also, as you might have also noticed in the video,
my braids were looking hella rough.
Last night after I came back from Prince of Peckham
I was just like this has to go.
Took out my braids and then washed my hair
because it'd been a little bit of a while.
And I used a black owned business called Afrocenhix.
Firstly smelled sensational and I bought
their moisture set because...
Is anybody else like me where you could literally
sleep in a bucket of water and your hair
is still just so dry, like incredibly dry?
So I just went through the process and I washed my hair,
and now, look at me.
You can't see any hair 'cause I have my do-rag on.
And why am I wearing my do-rag in a video?
Because I'm in my house.
I'm in my house.
I need to relax first, before I go do anything,
so I'm just gonna like make a tea,
light a candle, get into that space.
Got another Niche Tea.
This one is skin.
Look at this little collection.
Oh yes, Niche.
Oh, it smells like...
What's that thing called, po...
Potpourri?
Potpourri!
It smells like potpourri.
(upbeat music)
Before like any kind of date night
I like to just get myself in like the whole
kind of relaxed tone, you know,
I've gotta prepare that wap.
No, honestly, I shouldn't know that song.
No, let's not do that.
I'm gonna continue reading the book.
I'm gonna light a candle.
Cause like, even though it's not exactly dark,
I like to have good smells around me.
So I actually got Ore Mi.
Guys, honestly, here you go, you have a sniff.
What is this, "Blue's Clues"?
♪ Peace and tranquility ♪
- Smell this, I'm gonna drink this,
and I'm gonna read my book.
And I'll see you guys in a mo.
This isn't my page.
Where is my page?
Boom.
All I've done is my eyebrows and I've landed on
what I'm gonna do with my hair,
which is basically nothing because I just can't be bothered.
I just can't be bothered.
What I'm gonna do now is gloss.
So I got this gloss from The Nude Room.
I actually found this brand on Instagram.
I find it sort of risky to buy like makeup products
on Insta without actually seeing them in store.
So I really hope this goes well.
Stretch out those lips.
Why do I keep doing that?
Okay cool.
I think I look all right.
Before I go, I'm just gonna make a quick G&T,
get in the mood, and then head off.
If you know me, my alcohol of choice is gin,
and to find a black owned gin brand was like
the heavens had opened and this was made
specifically for me.
Obviously I've already actually had some of this,
called Swimming Pigs, Caribbean inspired gin.
And they've got those pigs that I think
they swim in The Bahamas.
Am I saying Baha...
Is it Bahamas or Bahamas?
Cheers guys.
We are going to Chuku's,
which is a Nigerian tapas restaurant in Tottenham.
- I'm Ifey.
- And I'm Emeka.
- And together we run Chuku's,
the world's first Nigerian tapas restaurant.
- The idea around the chop, chat, chill.
So you had the chop, which was the food,
but then there's chat, that was all about
like the social atmosphere,
and then the chill, which was all about the culture,
transporting people away from London
and to a little bit of Lagos.
Most of our childhood we struggled
to enjoy Nigerian food outside of our home.
We always had this yearning to be able
to have Nigerian food in a way that
we just wanted to be able to share with our friends.
We always put it out there that
we're students of this culture,
so it was a case of making sure that
we were doing something where we felt
it was authentically rooted.
- And what we've always told people is that
the flavors are Nigerian, but what we do with it
and how we place it and what you get served on the table
might not look like what you may have experienced before.
But there is no denying that that food
is authentically rooted in Nigerian culture.
- Where we had this whole yearning for, you know,
our chop from our childhood to our early 20s,
there were a whole bunch of people out there
who have been in the same position.
- What we were delivering, there was something
that people really hungering for.
- When you started to realize that you realize,
oh, this is something super valuable.
I think what becomes super important
is love for what you do.
It sounds very cliche.
Make sure you kind of feel that passion.
In difficult moments, you can kind of hold onto that.
- You know when you said love,
I really thought you were gonna like
talk about loving me as your sister.
And then you really got to the end
and you didn't mention how great I was.
I was like oh, okay.
(upbeat music)
- We're at the end.
Yeah.
I've done it. I've shopped black owned for over a week.
I'm not gonna cap and make it seem like I did
every little detail was black owned,
because I just couldn't.
I would forget that I needed to buy something
and I would run to Tesco,
or I wanted the gin and tonic and I'm like damn,
I'm out of tonic.
It's 11:00 PM.
I'm just gonna go down to the corner shop and go and get it.
I think the main thing was that I really and truly did try.
I feel really good.
I think the stuff that I bought was amazing.
You guys all saw it.
Like I would recommend all that stuff.
I had a great time and I'm just so happy
that I'm gonna make sure that I continue to look elsewhere.
It's not really...
It was great that they're all black owned,
but beyond that, like I wanna give back
to smaller businesses.
Like this people grafting every day
and we should support them.
The link in the description box will have
every single product that I used in this video.
So try them out or don't try them out.
You know, I'm not gonna force you,
but try them out 'cause they were good.
They were good.
See you next time.