If you’re looking to start an at-home copywriting business this video is for you.
Hey guys, it’s Alex and in this video I’m going to share the very first 6 steps you
should take if you're looking to start a freelance copywriting business.
Now, I might be a little bit biased but I truly think that copywriting is the best business
around…
Because, 1, every single business on the planet needs copy.
Whether you’re familiar with precisely what copywriting is or not, just think of it as
any single word written for the purpose of business or making sales.
So Facebook ads, social media posts, emails, print copy, website copy, all of that is considered
copywriting and is needed by businesses small, large, offline, online, you name it.
Copywriting is one of the only creative businesses that allows you to get paid with nothing more
than your laptop.
You don’t need any fancy software programs or Adobe Premiere to edit video, or Photoshop
to edit graphics.
All you need is a word document.
I have travelled all over the world thanks to my copywriting business.
It has given me time independence, location independence, and I can truly say if you’re
looking to start a copywriting business, I think that’s a pretty wise move.
Now, one of the questions I get asked all the time is “How did you get into copywriting?
How did you even know what that was?”
And I have to say I was a little bit lucky because I sort of stumbled into the whole
online marketing and copywriting world when I applied for an internship at Mindvalley,
one of the world's leading online publishers of personal development programs.
And truly my goal with that was to defer law school for a year.
I wanted to travel, I wanted to have fun, I thought “I have all the time in the world
to go back to school.”
So I moved to Malaysia, started working at Mindvalley and my brain exploded.
I had no idea that these types of careers existed.
I thought you could be a doctor, a lawyer, a nurse, accountant, a teacher, that was probably
about it.
And getting submersed in this whole world of online marketing and copywriting just felt
like such a gift.
And I was able to hone my craft and learn how to copywrite, mostly out of necessity.
Because at Mindvalley there was one in house copywriter and he was brilliant.
But I started to notice that he was a major bottleneck because every single product, launch,
email, everything needed his eyeballs on the copy.
And so naturally I thought mmm… maybe I can get my projects progressing a little quicker
if I just learn this whole copywriting business.
So I got to work studying a ton of different programs, I studied Frank Kern’s Mass Control,
Andre Chaperon's Auto Responder Madness, and I just truly fell in love with it.
So I was very very blessed to not only have the education and training, and a playground
to be able to test...
But also the ability to do so.
And so that was truly a unique experience for me.
And when I left the company in 2011 I had all of this training and know-how however,
I was essentially starting from scratch when it came to building and starting my own copywriting
business.
So that might be where you are right now. Maybe you've studied some courses, maybe
you want to get into it, or maybe you haven't done any of that yet and that’s totally
OK.
Now before I dive into my 6 steps you need to take before you start your copywriting
business, there’s something I wanna nip in the bud about copywriting.
And that is this misnomer that in order to be a good copywriter you have to be a classically
trained writer, or you needed to get straight A’s in english class in university or highschool,
or you’re a grammar nazi.
I can tell you none of that is true.
All you need is empathy, creativity, and a passion for writing.
Here’s the thing we are given this extremely amazing skillset to be able to communicate
through words.
And every single business needs that skillset, that’s why copywriters are so highly paid
and are so sought-after by every single business on the planet.
So truly, all you need to start writing is empathy, creativity, and a passion for writing.
And then with that you layer on the tactics and the strategies, and the conversion principles,
and the psychology, and that is what I’m here for.
So if you're looking to start your copywriting business or if you’re looking to scale your
business through copywriting be sure to hit subscribe because I have plenty more videos
coming your way.
Now be sure to watch to the end of this video because I’m going to be linking to some
other episodes for some powerful next steps.
Including how to find a Hot Niche, how to write Hot Headlines and how to land your first
client.
But with that let’s move on to the 6 first steps you should take if you’re starting
your at home copywriting business.
Step number 1, study.
I can not reinforce this enough, don’t take just one copywriting certification program
and call yourself a copywriter.
Get out there and learn from the best, buy programs, sign up for courses, enroll in seminars,
if you haven’t yet go watch my very first episode on the first five books you should
read if you’re teaching yourself how to be a copywriter.
And be sure to hit subscribe because I’m actually going to be launching a copywriting
course and program later this year and will walk you though my exact process for copywriting.
So if that’s interesting to you go ahead hit that subscribe so you don’t miss that
update from me.
And whatever you do never stop studying, I've been in this business for over 10 years and
I still absolutely love reading, listening to podcasts, and learning from the best of
the best out there.
So truly always hone your craft and focus on how you can get better and better and better.
Step number 2, get crystal clear on what you offer.
As I mentioned before every single business on the planet needs writers, but will you
write copy or content?
If you don’t know the difference be sure to watch my video on the difference between
copywriting and content writing.
Do you want to write long form sales letters, social media posts, videos, Facebook ads,
how do you want to serve your client?
Do you want to work part time, full time, contract basis, retainer?
Just really take some time to map out what that dream freelance business would look like
and how you could offer your services.
Okay so that brings me to step 3, get crystal clear on who you want to serve.
And I know in the beginning it can be tough because you’re like ahh I’ll take any
old job.
And that's fine but just remember that the first few clients you have really sets the
foundation for the types of clients you’ll get in the future.
And that's because a lot of business owners want to hire writers with experience in their
particular niche.
So I got started in personal development and that has always been my niche of copywriting.
I love writing about personal development because it's something that I’m truly interested
in so I never get tired of it.
Remember empathy is absolutely key in being a good copywriter.
So really think about your own personal life and experiences…
If you want to write about pets, or parenting, or real estate, or finance, there is literally
so many niches that are looking for great copywriters and the more specific you can
be the better you can show up and serve your ideal client.
So take some time to think about this in the beginning because this will set the foundation
for the types of clients you'll attract in the future.
And really niche you into a specific area of copywriting.
And the more experience you have the better you're going to get.
Step number 4 write a self sales pitch.
Now ehhh I know this sounds a little bit icky especially if you don’t feel comfortable
selling yourself..
But if you're going to learn how to write for other people and sell products for other
people, you need to know how to sell yourself.
So that’s why the last two steps were so important.
Once you get very clear on what you offer and who you serve, this step will become so
important and will really help you find your niche.
Now if you’re sitting there wondering ahh I don’t know my niche , be sure to check
out my episode on how to find your Hot NIche, I’ll link to that right at the end of this
video.
The most important thing to remember with this step is just be honest where you're at.
A lot of business owners actually don’t want to hire the most seasoned and experienced
writers because they’re looking to train someone whos really going to learn and adapt
to their brand voice.
So if you are really green and you are just starting out, don’t worry about it.
Just be super honest, show up, and deliver results.
Step number 5, build your online portfolio and profile.
Because how are your clients going to find you if they cant find you?
So now that you’ve taken some time to get clear on what you offer, and who you serve,
and you've written out a little bit of a self sales pitch.
Be on LinkedIn, Instagram, Facebook, have a personal website, get an Upwork profile,
because here’s the thing when clients start hearing your name they’re immediately going
to go Google you and see where you're present and where you're active online.
So with that you're really going to want to have a portfolio and some social proof.
So if you have worked with anyone in the past, get a testimonial from them.
This is so huge, and what so many creatives forget to do.
Immediately after you have a positive exchange with a client, ask for a testimonial.
These can be added to your Facebook fan page, to a Google review, to your website, all of
this is going to increase your chances of getting more and more clients.
And be sure you're building your portfolio in the meantime.
You don't have to have it available online for everyone to see, but just know that people
are going to be asking you for it.
So have some writing samples, whether they’re paid, or whether you've done them in your
free time, go out and find clients you can do some sample work for, anything you can
do to really build up that portfolio is just going to help you in the long term.
And then of course the more clients you get, the easier it is to build your portfolio.
And step number 6, find clients.
Now I’m a huge believer in both a push and a pull strategy.
What I talked about in this video was a lot about the pull strategy.
Get very clear on what you offer, who you serve, and get an online portfolio presence
and profile set up so the right people can find you.
In terms of a push strategy, which means really going out there and finding those clients
you wanna work with, you gotta be a little bit more strategic it so I actually created
a whole other video on this topic.
It’s my 4 methods for finding clients: The Hunt, the Gather, the Pray, and the Slay.
So be sure to check that out I’m going to link to it at the end of this video.
All right guys there you have it those are my 6 steps you should take if you’re looking
to start a freelance copywriting business.
If you found this video helpful please like and share.
And before you go, I want to hear from you.
What is the number one challenge you’re experiencing when it comes to copywriting
and your business?
Where are you stuck?
Where can I help you?
Comment below, let me know.
I can't wait to see you guys again.
And just a reminder at the end of this video I'm going to be linking to those three videos
I mentioned earlier, The Difference Between Copywriting and Content Writing, How to Find
a Hot Niche, and The Top 5 Books You Should Read if You Want to Teach Yourself Copywriting.
So check those out I’ll see you again next week.
Till then, I’m Alex. Ciao for now!