what's up guys welcome to part four of
my etsy print on demand series for 20 21
and this one i'm going to show you
everything you need to do when you make
your first
order don't freak out unless you want to
go do a happy dance but after you get
that first
order assuming you followed my
instructions with the printful
integration
everything should be covered it should
pretty much be on autopilot so what i'm
going to do in this video is show you
well basically how everything works um
what touch points you'll have as far as
notifications that you'll receive
and i'm going to talk a little bit about
statistics so basically like how you can
go
into your etsy shop and figure out how
the person that purchased from you
ended up finding the listing because you
can use that information moving forward
to hopefully
make some more sales so we're gonna do
all that and more in this video let's
get started
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quick reminder make sure you take
advantage of my free weekly print on
demand giveaway every sunday two winners
are selected
this week sponsored by merch titans
upload automation merch ninja research
tools
all sunsets premium graphics for your
print-on-demand designs and
bubble scout the only redbubble niche
research tool there's a link in the
description for the giveaway also in the
description a link to my 8 day print on
demand mini course
and a link to my print on demand
facebook group so take advantage of
those
so this is the fourth video in my etsy
print on demand series if you missed
part three i'll link to it in the
youtube cards right here make sure you
catch that one it was really good we
talked about etsy search engine
optimization
talked about how to optimize your title
and tags specifically
and you're not going to want to miss
that one all right so in this video as
promised we're going to talk about what
you need to do when you make
that first sale and i'm going to walk
you through basically the workflow
exactly as it happens when you make your
first sale on etsy using the printful
integration so
the first thing that will happen is etsy
will email you
letting you know that you made a sale i
sit here and i have you know my email
inboxes open on my side monitor all day
so if i make a sale i see it pop up
immediately
and i know that it you know came through
and about
every 30 minutes and you don't get
alerted when it happens but printful
it seems like by my estimates every 20
to 30 minutes
scans etsy or ebay or wherever there's
an integration
for new orders whenever they see a new
order they also email you so if you get
one sale on etsy
you're gonna get at least two emails
you're gonna get one from etsy and one
from printful
now printful will either let you know
that
they recognize the order and that
they're going to fulfill it or they'll
say something like
we don't recognize this order or if
there's any other issues like oh the
product's out of stock
they will also let you know in that
email so make sure you're active in your
email
um accounts if you sell on etsy because
also customers honestly will reach out
to you
uh more frequently than any other
e-commerce platform that i sell on so
etsy it's important to monitor your
email inbox so you get the two emails
what action is actually required of you
well in most cases
none it all should be completely
automated so what i'm showing you here
though is if i go to the etsy email and
i click the link and it takes me to the
order in my etsy shop
you get some in-depth uh information
about the order like what the customer
paid i guess i'm actually blocking it
behind me here but you see
they paid 19.99 for the shirt 3.99 for
shipping
and a dollar 55 in tax um etsy actually
lets you know there that they collected
the california state sales tax on our
behalf and remitted it to the state
on our behalf making accounting for us a
lot easier uh and in this example that
i'm showing you by the way this is from
a new etsy shop me and my girlfriend
we're working on it as like a side
project
and this was our actual first sale it
came through i want to say organically
but i'm also going to show you how to
drill down into the data
and see actually how this order came
through but
quick takeaway you notice uh that we
priced our shirt at 19.99 so we sold the
gildan 6400
shirt that's a 7.95 shirt so we had a
nice healthy basically 12
profit margin there we charge the
customer shipping as well so we're not
going to have to pay shipping out of
that 12 bucks
and etsy will take a roughly 10 fee
after renewals and everything
from that um 12 bucks and then we're
left with what's left which is about 10
bucks profit
all right so here you see if we follow
the email from printful that we receive
when they see our order it will include
a button you can click the button it'll
take you to your order screen in
printful
on the printful order screen you can
click any of your orders across any of
your stores
and it will pop up this window that you
see here it'll show you some information
about the product you sold
for instance we know that uh the product
we can see the title but after that you
see important information it says black
xl so it actually tells us or underneath
there you actually see it says unisex
basic soft style t-shirt
gildan 64 000 black xl so it's good to
know the exact product information from
the order in case
in like rare occasions let's say maybe
printful ran out of inventory or they're
taking too long to produce the order
you can use a backup alternative
production partner like printfy
or shirtley or guten i mean there's so
many options
and you can basically upload you know
you can use these other providers
to fulfill the order if for some reason
printful can't do it so your
information's all right here
in one central location and i blocked it
out of the screenshot but above copy
order
if the order wasn't already fulfilled
you'd be able to hit change
address and then you can go through and
change information about the order
like if the customer messages you and
says oh crap i ordered it to the wrong
address which i mean happened to me all
the time on etsy
or they said hey can you change the
color or hey can you change the size
no issues in printful you don't have to
email support and wait for a response
and hope that they get to it on time
with printful you go do you do it
yourself you have full autonomy
it's one of the main reasons why i
really like printful
all right and just wanted to show you on
etsy if you go to your stats tab in your
shop manager is it called stats or stats
yeah it is it's called stats all right
it sounds weird saying like oh go to
your stats but
it's actually called stats so go there
and you can click
your products that have sold in this
case we clicked this dogecoin
shirt that we made and you can see here
it had 20 visits
one sale and you can actually set the uh
time frame there too
so we just set it to 2021 since that's
when we launched the shop revenue
generated 19.99
you can scroll down further in the page
and drill down further into the data
this is a relatively new listing so it's
not like it's chock full of information
um actually i think for this screenshot
i set the date range to only three days
so you see 20 visits one order as a
result
scroll down further you see traffic
sources this is pretty interesting so
10 visits came from etsy app and other
etsy pages
uh eight visits came from etsy search
two visits came from direct and other
traffic so that could be
maybe from google search results like
google indexes etsy listings as well and
they may just send somebody from google
search
straight to our to the etsy listing etsy
marketing and seo
zero social media zero and etsy ads
zero now here's the interesting thing
i'll show you in a couple slides
actually
um but remember it says etsy adds zero
all right and i think what actually
happened was this sale was the result of
an ad so it's just a weird disconnect
there and that's not on our side that's
on etsy side they they generate and
track these statistics
but i want to show you search terms so
this is actually showing
you and me what search queries people
are inputting into etsy search
that are ultimately resulting in people
clicking our listing so people search
for dogecoin shirt
people search for doge shirt dogecoin
doge spacecoin
shirt space doge space 24m i don't even
know what that means but hey somebody
searched it and ended up at our listing
and somebody even searched printful
gildan 64 000 which is interesting
because that's very broad
yet it worked out and it resulted in
people finding our listing so
guys when you first make a listing we
theorize
what keywords to target that customers
will search and ultimately end up at our
listing
but over time if you look at the
analytics
you actually see what's working so make
sure
you visit these analytics every now and
then and update your keywords
if you have time to or if you think the
design's good enough or if the design is
making some sales so you know it's a
good design it's already validated
and you think it can make more sales
well see if there's any keywords that
you're maybe ranking on partial and you
could should include the full phrase
in your listing for instance here like
shirt doge24m i don't know what that
means
if it doesn't make sense maybe don't do
it but you know if it's something that
does make sense like i don't have 24 m
in the listing so maybe i should put 24
m in the listing but
in this example pretend 24 m was
something that made a little bit more
sense
like if it said cryptocurrency but i
didn't have the word cryptocurrency
in the listing then i'd go add
cryptocurrency so just keep that in mind
guys look at what actually is working
they make it publicly available here all
right you can see a breakdown in social
media visits
again let me know in the comments below
i asked this on last video but if you
want me to show you how to automate
your social media presence from etsy to
facebook twitter and pinterest i know
i've done those i don't know if you can
do it to instagram i mean i'm guessing
you probably could i could probably
figure it out
if you want me to show you how to do
that let me know in the comments below
and i'll see what i can do
later in the series and make sure you
subscribe so you don't miss it here you
can track favorites uh another
interesting thing i'm going to show you
later in the series is that we can
automate etsy sending out coupons
targeted to those people that favorited
our listings but didn't purchase from us
so you're not going to want to miss that
make sure you subscribe
and you know i realized here that i was
wrong earlier remember how i said zero
etsy ads visits
well this is actually a similar design
but different keywords so it's a
different listing
but ultimately we did make a sale here
from etsy ads
however it was a very similar looking
design but not the same so our first
order came organically
i believe this was our shop's second
order and it was generated by etsy
off-site ads
and they ended up charging us four
dollars 34 cents it's actually right
behind me here
behind my chair you can see it on the
left-hand side too but that's only taken
out if it generates
a a sale and in this case our profit
margin was roughly 12 bucks so it's
going to subtract that
in addition to etsy's normal fees so
we'll talk more about etsy ads in a
future video as well so sounds like
there's a lot of good videos coming down
the pipeline you're not going to want to
miss
and as promised printful also takes care
of
uploading the tracking information
automatically to etsy so your customer
is going to be alerted that hey the
order is fulfilled it's shipped and you
can track it right here
this ui that i screenshotted is visible
inside of etsy so etsy also integrates
with
usps and various shipping providers and
can
integrate and pull in the the status
updates
and last but not least a little pro tip
here
we're a new shop we have zero reviews on
our shop
we want to get a review so you know what
we did we proactively reached out to the
customer
said something like thank you so much
for your order you're my first customer
i'm doing everything in my power to get
it shipped out as soon as possible i
hope you like it
thank you marielle my girlfriend and
ultimately the customer i don't know if
they even read this
but they did not respond so we're not
going to be pushy but
had they responded we were probably
going to give them a little wink wink
nudge nudge hey
do you mind dropping a review an honest
review
on the product and we weren't given the
opportunity to do that
but in a future video um not the next
video
part five is uh gonna be about something
else but in a future video
i'm gonna tell you how we got our first
five star review and i'm gonna reveal
this pro tip
um not too not too different from what
you saw us attempt
to do here all right but in part five
guys the next video in this series i'm
gonna talk about what to do if your
account is closed because believe it or
not
my girlfriend's account did get closed
but it's not uncommon
at all it's like this automated sweep
that etsy does
where it seems like a lot of print on
demand accounts specifically
get closed and all you have to do
is what i'm going to show you in this
video it's pretty quick pretty easy
you're not going to want to miss it
hopefully it doesn't happen to you
it doesn't mean that you did anything
wrong by the way if it does happen to
you but um yeah
you'll catch everything you need to know
in part five all right thank you so much
for watching till the end guys
do me a favor hit that like button let
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subscribe if you're not already and
quick reminder i do have a full print on
demand course
10 modules over 100 lectures everything
you need to know to replicate my exact
process
that generates six figure sales every
single year you can find a link to that
in the description
and that's it thank you so much for
watching i will see you at part six
part five part five right yeah part five
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you