- We're about to show you
how to add captions to videos
and how to create videos like these
for Instagram, Facebook, or anywhere else
you might wanna use them.
(upbeat electronic dance music)
Hey, it's Justin Brown here from Primal Video
where we help you amplify
your business and brand with video.
If you're new here,
make sure you click that subscribe button
and all the links to everything we mention in this video
you can find linked in the description box below.
So let's jump into it.
So first up,
if you're wondering how to make videos like these
with the subtitles baked into the video itself,
you're definitely not alone.
It's probably the number one question
that we're getting right now and for good reason.
While it may look simple,
it's not as easy as just adding text to videos.
In fact, I've seen people spend hours
manually adding the subtitles in word by word,
typing them into their videos.
But I'm way too impatient for that.
And that's not how we do things at Primal Video.
So there are a few easier options
that we're gonna run through now.
And I'm gonna start off with the one
that takes the most amount of work
but is the cheapest and the most accessible.
From there we're gonna progress through
to the done for you options
for all of you that wanna go completely hands-off.
There's also a few apps
that we're gonna mention in there as well.
And while we're going through,
let me know in the comments
what's your number one app or tip
for creating awesome Instagram content?
I'm keen to know.
Okay, so for the first method,
the first thing you need to do
is get your transcriptions sorted
or the text version
of what it is you're saying in your videos.
You could sit there and type it out word for word
but there are some better options.
You can get a rough version
by uploading your video to YouTube,
waiting for the auto-generated captions to complete
and then you can make any edits or changes manually
and then you can export your SRT file or your subtitles file
then save it onto your computer.
Your next option is to use a service like Rev
which gives you much more accuracy
and a super-fast turnaround.
It's a dollar per minute of footage
and the results are great and it's completely hands-off.
We use this option for all of our captioned videos
including YouTube subtitles.
Now if you're interested in trying them out,
we do have an affiliate link on-screen
and below in the description
that does currently give you a discount on your first order.
Okay, so I'm here in Adobe Premiere Pro.
You can follow a similar process
in Final Cut and DaVinci Resolve
and other editing software as well.
What you'll wanna do is import your video file
and your subtitles file.
So in our case here,
we're importing one of our YouTube videos.
So you can see up here,
this is one of our YouTube videos.
Now for this example,
I'm gonna show you how to make a square video
with the captions on the bottom.
So we're gonna go to File, New Sequence.
Just choose Digital SLR 1080p.
And I've shot this video 25 frames per second,
so we're gonna leave it at that.
Let's go to settings to customize this up
and we're gonna make it 1080 by 1080.
So we're going a square project.
Grab our video, drop it down into our timeline.
We wanna keep our existing settings
and you can see it's way too big.
So we're gonna shrink that down.
Select our clip, come up here.
I'm actually gonna change our layout to editing.
Come up here to motion and let's scale this down.
You can see that when we're scaling our widescreen video
down into a square project,
it's actually creating those bars
on the top and bottom for us.
And add text on the top.
You can just come along here,
grab our title tool, come up here,
add in our video title.
Obviously you can make this look
a little bit better than that.
You would probably change the fonts and everything.
Let's go Oswald Bold
and let's just adjust the position here
so it is close to center.
Okay, so there's our top title for our video.
You wanna stretch that out
so it's the length of the entire video.
Now for our actual subtitles down the bottom here.
So we wanna grab our subtitles here
and drag them onto our project.
You can see that they're on here.
They're not looking fantastic yet.
But you can see that we've got our text in there
and it is already linked up
and in line with what I'm saying in the videos.
So we'll press + on the keyboard to zoom in.
You will wanna enable the captions window.
If you're not seeing that here or captions panel,
you wanna come up here to windows and select captions
and come across to that.
So with this clip here selected,
we can then see all of our captions in here.
Now something that Rev does
is it leaves this little dash,
a little hyphen at the start of every sentence.
You can see it there.
So you do wanna go through and just remove those
wherever you see them on there.
We're going to edit the text here
and you can see it's updated in real time
on the screen there.
Now the trick here to customize all of these titles up
and to make them all look the same,
is to right-click on the first one, choose select all.
Now any adjustments you make here to the font, to the size,
are gonna be applied to all of the titles there.
So we'll make the font a little bit bigger.
Let's go a bit more.
The next setting I'd suggest that you change
is on this little grid here,
is to pick the middle one
so that your text is actually positioned
in the middle of that box.
And we're gonna reposition it down the bottom obviously
but it just means when you've got the difference
between a one line and a multiple line
that they are still in the same midpoint.
If we had it left on the bottom
then it's lining up all your text to the bottom line
instead of in the middle of that box.
So I wanna go to the middle of the box.
And then with this layer selected,
you wanna come up to the top here
and change the position of that layer
so we can drop this down here
and you can see that we're already getting close
to having our text in there on the screen.
So you can see that's an easy way to get your text in
with just a black background
because I already had the black background on there.
But if I do slide that back up now so we can see it,
you can actually remove that black background here.
So we can change the background color behind our text
by coming over here to background color
and you've got here set to black.
We can change that to any color.
Say maroon there.
You can see that to match
or we can pick our color here
to match whatever our background is
or we can actually drop the opacity here to zero
and it has removed the background altogether.
So now we move this back down.
If we do change the color from black in the background there
then it's going to show our text
without the background behind the text.
One thing you will wanna do here
is to scrub through
and make sure that all of your text fits.
And so you can see this one here isn't.
You can see it's cut off at this point.
So I wanna select this title
and then we can come in here
and we can do a line break
at that point.
And it's updated in real time there on the screen.
So you wanna go through quickly
and just make sure that all of your titles
are actually fitting on the screen here.
Now if this is something that you're gonna do a lot of,
then you can come down here
and customize up your import settings
to reflect these settings
so that every time you import your SRT
or your subtitle files,
that they are going to apply these for you.
The last thing you'll need to know
to be able to save this out
is when you choose export and choose media,
you will need to make sure
that captions are enabled for your export.
So you go through,
set up your export settings as you normally would.
Come over here to captions
and you will wanna make sure
that does say burn captions into video.
If that's not on,
then even if you're seeing them
in the preview here inside of Premiere,
it's not going to save them out.
Then you hit export
and your video is saved out with those subtitles on there.
The next option you have
is creating your titles on the fly
using apps on your smartphone.
There's a few different apps
I'm gonna run through here for both iOS and Android.
And I'm also gonna give you
the pros and cons of each
before we jump into the next two options.
The first app is the most basic one and it's for iOS only
and is made by Apple themselves and it's called Clips.
So when you open the app,
you just wanna hit the captions button on the left,
go through and select your template
of what you'd like your captions to look like.
So we'll go and pick one of these ones here
and it gives you a little example
of what that's gonna look like.
You can also press the globe to select your language.
So in this case we're going English Australia.
Let's go done, hit the X to go back out of that.
Make sure you've got camera selected
and then press and hold the record button
to record your video.
And you can see that while you're talking
it's automatically transcribing what you're saying
and creating the titles for you.
Now if you do need to make any changes to the text
you can go in and edit those titles
but the biggest limitation on this
is that you can only currently create square videos
and you can't use pre-recorded videos
or videos that you've created elsewhere
to get those captions in.
This is only ones that you record live in the app.
The next app which again is iPhone only
but this one is a lot more powerful is called Clipomatic.
So when you open up Clipomatic down the bottom
you get to choose if you're creating a square video
or a full portrait video.
Now this app doesn't support widescreen videos.
If we rotate it,
it's not going to rotate our text.
So it's only for portrait videos or for square videos.
Up the top you can set your language.
You can see it's defaulted for me
English Australian which is perfect
but you'll wanna pick your language or your region
to make sure it's right for you.
Before you start recording
you'll also wanna lock down your template.
So down the bottom with the T icon.
If we press on that
you get to choose what the text will look like
when it's added to your video.
So there's a few different templates on here.
Let's just pick this red one here.
Now you can't customize them up too much at this point.
But I'm hoping that they change this
a little bit in the future.
The other option you've got
is to add some filters to your recording.
So you can see that little magic wand there
if we press on that,
then we can add some filters on here.
So let's just pick one of these ones here
that we'll do for this video.
Then all we need to do
is press the record button and start talking.
And it's going to transcribe what we're saying.
So if I press the record button now
we can do a test video.
Hey, my name's Justin Brown.
I'm just testing out some captions or subtitle apps
on iOS and Android.
This one is iOS only.
So once your recording is done,
you can press play to test it out.
Hey, my name's Justin Brown.
I'm just testing out some captions or subtitle apps
on iOS and Android.
And you can see down the bottom
you've also got the ability to trim your video down
or just the start time and the end time.
So I might start about there
and we probably finish it right after I finished talking,
probably around here somewhere.
And once you're done with that
you just hit save in the top corner.
Now one important thing to know with this app
is that you currently can't make any changes to the text
once you've recorded it.
So if it's misunderstood what you've said
and it's typed out the wrong word,
there's no way to go and change it at this point.
And the last app that I wanna show you is called Autocap.
It's an Android app
and it's probably the most powerful captions app right now
across iOS and Android.
So when you open up the app,
you either get to select an existing video
or a pre-recorded video
or a video that you've created in another app
or on your computer
or you can hit the camera button
and you can record your video live in the app as well.
Now I could hit the camera button
and record a video in the app here
but in this case I'm gonna choose select video
and I'm gonna pick a video that I just recorded.
You can see it's asking for the language
that's used in the video.
So I say English.
I'm gonna hit next.
It'll go through then and it'll analyze the video
and transcribe it for us.
So if I play this through now.
Hey, my name's Justin Brown.
I'm just testing out this app
to see how good the text subtitles are.
Hope you're having an awesome day.
As you can see it's done a pretty good job.
Obviously there's some punctuation
or some capitalizations of some of the words
that aren't in there
but you get the ability to come in here
and to make changes to this.
So if we wanted to make hi in capitals,
we can select the word hi, hit the yellow edit button,
and we can change the text here, hi.
Let's put a comma, my name is Justin.
And we hit done in the top and that setting is applied.
Now you can also see with the text
on each one of these lines.
There's actually a word that is underlined
and that's the text that is brought up bold
or yellow in this case.
We can customize all of this up.
We can either remove the highlighted word
or we can highlight more words.
So we can just select on that.
We can press the highlighter there
to turn that off on that word.
Let's just say we want the word testing.
We'll select testing and press the highlighter.
Now testing is going to be highlighted.
Brown, I'm just testing out.
So you can see the testing is highlighted now.
Obviously if you don't want any of them highlighted,
you can go through and turn those off, select them,
and press the highlight button.
Now you can also customize up the text
in regards to the line spacing.
So if you wanna break up some of your sentences
like we've got this last one here.
I hope you're having an awesome day.
We could have, hope you're having
and then an awesome day on the next line.
So if we select the word an
and then press the green button,
then that's gonna create a line break
or a new title at that point.
We can also adjust
how long our titles are displayed on screen.
So if we select our title
and then hit the blue settings button,
then up the top we've got these little handles here
to adjust how long this title is displayed on screen
or at what point in the video
it actually comes on and goes off.
Now if we back out of this now,
the other thing that you can do
is customize how these titles look
either globally for the entire video
or manually line by line if you'd like to.
So let's go back to this first one.
So we grab our little playback bar up under the video
and drag that back towards the start
where we've got text on the screen.
Hi, my name is Justin.
Let's tap on that text in that preview window.
Brown, I'm just testing out this app.
I'll just pause it there.
Now in here you can see
that we get the choice of the different colors of the text.
So as I press the different colors,
you can see that we're able to change up
the colors here of our text.
But if we actually wanna change
the text, the style, or the theme of it,
then we can press where it says regular
and change this up.
So that's generic subtitles.
Also got typing it on, some different themes here.
So we've got some basic ones
but you've also got some pretty fancy ones in there as well.
So for this we'll just go to subtitles.
Now the other thing that you can do
is adjust the size of the box,
that the text is going to be entered into.
So if we select the box at the top
you can see that we can drag it up or down
to the area that we wanna have the text
positioned in our video.
So if we do have a template that we're using
that has an area already drawn out in our video,
then we can drop our text into that section of the video
and it's going to appear there.
When you're done, just hit done at the top.
That is then applied for all of the text in our video.
To save it out, just hit the Save button in the top corner
and hit Save to Gallery.
Now to remove the watermark on this one,
just press the Remove Watermark button,
and that's gonna let you remove it
on a single video for $2.39 per video
or you can remove them on a subscription basis
for $5.99 per month.
So those are the apps that you can use on iOS or Android
to help you automate that process.
And they've really come a long way relatively quickly.
So your next option then
outside of using your video editing software
or using one of those apps.
Option number three is to hire someone to do it for you.
Now we'll put a link up in the cards
to a video talking around
hiring and outsourcing your video editing.
But I want you to know that it's much easier than you think.
This is how we do it at Primal Video.
And you can outsource your video editing
for projects like this
for as little as four to seven dollars an hour
for an overseas editor.
And that leads us straight to our fourth option
which is a totally done-for-you service.
This is hands-off.
You'll literally send them your videos
that will reformat them.
They will put in your titles and your captions
and get them transcribed and everything for you.
And it's actually reviewed by a real human
on the way through,
so that you're not gonna get any typos or mistakes through
in your finished video.
So the platform I'm talking about is called Splasheo.
So with Splasheo
there is a heap of pre-built templates
that you can choose from
to really dial in the look and feel
that you want your end video to look like.
You can also choose your colors
and your fonts and everything
to match your company
or your business's branding as well.
They've got a couple of different pricing options
starting at four videos per month for $99
and up to 20 videos per month for $399 per month.
So you can see this is really built out
for businesses or for agencies or people
that are doing a heap of content
that really wanna be hands-off
but know that there's not gonna be any typos
or mistakes in their end product.
They have a 48-hour turnaround
for your completed videos on business days.
And it also provides the SRT file or the subtitles file
for when you're uploading your video to YouTube
or Facebook or anywhere else.
So we've used Splasheo a couple of times now
and they've been great.
And they've come in much faster
than the 48-hour turnaround time.
And if you're interested in trying them out
then they do have a seven-day free trial.
Again links are in the description below.
So for us at Primal Video,
we actually use a mix of a few of these different options,
depending on the content that we are creating.
If we just wanna create some captions
or subtitles for Instagram Stories,
then I'm gonna use either Clipomatic, the iOS app,
or Autocap on Android,
to do those quickly and easily.
If we wanted to create something more polished
for our Instagram feed or for our Facebook page,
then that's where we use Rev.com to transcribe our videos
and then we'll bring them
into either Adobe Premiere or Final Cut,
showing you the method in option one.
So as for which one is going to be the best method for you,
again it's gonna come down
to the content that you're creating,
and which one of those methods
best suits the outcome that you're looking for.
If you want the most amount of control,
it's going to be option one,
and bringing in those SRT files, the subtitle files,
into your editing software,
and getting your titles customized up that way.
If it's quick captions
for things like Instagram or Facebook post
then maybe those apps are gonna do everything you need
or if you wanna be more hands-off with the process
or you wanna create a lot more of these types of videos,
then that's where you would look at
hiring a video editor to do it for you
or you'd look at a service like Splasheo
to take the whole thing off your plate.
Okay, I was just about to hit upload on this video
and we were introduced to another offering for this,
another service that does this.
And I really think that's part of the times
or a sign of the times
is that this stuff is changing so fast
and a lot of people are recognizing
that this is a problem.
A lot of people want this
but it's a lot harder than it looks
to get your titles in.
So this one that I wanna mention now is called Quicc.
Now this is currently out in beta
but in my experience this works really really well.
It will currently work on Android, on iPhone,
and it also works on the desktop as well.
But obviously you will need to sign up for their beta
to get access to this right now.
So what you do is you upload your video to their platform.
It'll go ahead
and it'll automatically transcribe your video,
and it will add the captions in for you.
Now currently there isn't a heap of customization with this.
But so far I was blown away with how easy it is,
how fast it works, but also the accuracy.
In the four or five videos that I've thrown at this thing,
I haven't had to make any changes at all.
So it's pretty damn awesome.
So it wouldn't have been right for me
to release the video in its current state
without giving these guys a mention
because I think they will be someone to watch
in this space as well.
So that's how you can add captions
and subtitles into your videos.
Now if you are interested in outsourcing your video editing
which was something that even as a video guy
I didn't think was going to be possible
but has been an absolute game changer for our business,
then check out the video linked on the screen
all around how to hire a video editor.
And I'll see you soon.