Why your online store needs email marketing?
In this video, I'm going to explain to you exactly what email marketing is all about,
why you need an email marketing strategy for your online store if you're having a Shopify
or WooCommerce store, and how can you implement various tactics so you can get more customers
and more sales at lower costs in the middle to long term.
Hi, I'm Clarice Lin, the ROI Doctor who helps small businesses and online stores get more
sales and customers by getting on Google and YouTube page one.
Implementing email marketing for your online store, whether it is a Shopify store, WooCommerce,
store or other platforms itself, this is a middle to long term strategy.
And before email marketing strategy can work you have to first drive traffic to your store.
driving traffic could involve you getting on Google page one, getting on Google search.
I have a video right here where I explained to you exactly how you can get your store
discoverable on Google search.
So do check that out.
Also, if you want your products to be shown for free on Google listings, you can also
check out my video right here where you can actually get your products listed for free
on Google Shopping tab.
Of course, there are other ways like Facebook ad marketing, or influencer marketing strategy,
which you can drive visitors who are interested in your products to your store.
And that's when email marketing can actually take place.
Email marketing helps to supplement your other traffic strategies.
Now most people don't realize how critical it is to have an email marketing strategy
simply because reason number one, some customers are simply not ready to buy when they come
to your store.
For a sale to take place, there are a number of factors at work here, presumably you have
someone who almost ready to click on the Buy button and give you the money, that will be
the perfect scenario.
However, when you're running different ad strategy, influencer marketing or different
ways getting traffic to your site, you might not exactly be getting all the people who
want to buy straightaway, right now, this second.
So when they arrive at your store, they might not be ready yet.
They could be doing their research, maybe they have a budget, so maybe your pricing
could be a little bit too high.
So they want to research on other products or other available options before they decide
to buy.
Or maybe they're buying it for like a friend, like a gift.
So they want to talk to other people they want to discuss and think about it before
they decide to buy, or maybe they are just researching for a future gift.
So maybe they think it will be a good idea for their friend's birthday.
That's taking place three months in the future.
So they don't necessarily want to buy now.
Instead of letting these people who are interested in your products, maybe not to buy right away,
maybe they need more time to think about it.
Do we just let them leave?
No, you don't do that.
The thing is, if they leave straightaway, without you actually doing anything at all,
then you're leaving everything up to fate.
So this potential customer could be lost forever.
After all, you just spent money to drive this traffic or this group of people to your store,
what you need to do is to take control into your own hands.
And that's when you implement a email marketing strategy.
First things first, you set up an email pop up, you ask for their email address and their
name, you could be offering something in return.
Let's say for example, you could say for your first purchase, you're going to get $20 off
or like 10% off for your first order.
If this is a person who really wants to buy and maybe pricing was an issue, or they're
not sure if your products are really good or up to standard, they need to check out
your other reviews, customer reviews before they decide dangling that little offer in
front of them could definitely encourage them to decide to buy.
By having this store visitors subscribe to your email list, they become your email list
subscribers.
And that's when you need an email marketing strategy where you can consistently, or constantly
send content to them.
So you can regularly keep at the top of their minds.
If the email list subscribers are people who have never bought from you, this is an opportunity
for you to promote a new product that you have or if you have a special campaign, special
Valentine's Day event coming up, Mother's Day, Father's Day special discount.
So that is something that gives you an opportunity to send something to them.
Also, if you have other tips or benefits of using your products, you could also share
with them and you could also share customers reviews with them, to convince them why they
should be buying your product.
So these are subtle tactics that can help you to get more sales at a lower cost because
all these store visitors that you have gotten onto your list subscribers, these are people
that have already interacted with your online store a few times, maybe one time or two times,
and every time you send an email to them, and then they click on it, go back to your
store again, they check out your products.
So the more they interact, and the more they feel comfortable with, they really love this
idea.
And then not just they will buy from you, they might also promote your products to their
friends.
So don't underestimate the power of email marketing.
It's a way to build a relationship with your potential customers, especially for new customers
who are new to your store.
So they are basically cold customers, or cold traffic, as you might have actually heard
off.
So this is basically people who totally don't know about your brand, don't know about your
product.
So by sending them emails on a regular basis over a period of time, you're warming them
up, warming them up to the idea of buying from your store, especially if this email
list subscribers are coming from Facebook ads or influencer marketing campaigns, you
have actually spent a significant amount of money on those marketing campaigns, so when
you regularly keep in contact with this group of audiences, or potential customers who are
slowly warming up to you, you don't have to spend additional money on getting new people,
you're slowly convincing these people to buy from you.
Email marketing is a strategy that's like middle term to long term because it's part
of this convincing process that takes a long time.
However, the cost is low.
Basically what you need is just to pay up small monthly subscription to a email software.
And then you can just keep sending those emails.
So if you get a good plan for your email marketing, then the cost is quite minimal.
And it doesn't matter like how many subscribers you have, in some cases, you pay by the number
of subscribers.
So let's say if you're paying for a plan that allows you to get up to 1000 subscribers.
And what happens is as your subscribers grow slowly to 1000, you're not going to have to
pay extra costs.
But then let's say if you have 1000 people there and if 100 people buy from you, then
you're gonna get your money back.
Another incentive for growing an email list is, let's say you have customers who have
already bought from you, regularly engaging with existing buyers is also another way to
grow your revenue at a lower cost.
Existing customers or people who have bought from you, they have trust in your brand, they
really enjoy your product, they would be interested to buy from you if you have other similar
products, or there are certain products that require constant replenishment, like for example,
as I was talking about the spices, so this could be a regular subscription that you can
build up.
So the people who are going to buy from you again and again, that can actually see more
returns in the long run.
So you have to think a little bit more about your middle to long term strategy.
And if you're selling products like bags, or maybe if they buy product A, a certain
type of bag in a certain color, they could be interested in another color of the same
bag.
The point of engaging with existing customers is that these people who have bought from
you, they're more likely to buy from you again, if you have a variety of different options
similar to the first product that they buy, or you're selling them something that can
complement what they have already bought, then they will be more convinced to buy.
In this case, you're maximizing the returns on this customer.
Now that you're fully aware of the power of email marketing, we're going to cover a couple
of different apps that you can use as part of email marketing strategy.
If you have a Shopify store, there are a couple of different apps you can download and install
for your Shopify store.
For example, Klaviyo.
There's also the Shopify app, which is the simplest.
There is also a Privy, Privy is also quite a good app for apparel as well, and Automizely.
And Drip.
Drip is one of the more expensive tools if you're starting out and you're not quite sure
about it, you can go for more of the budget friendly options like Privy, and Shopify.
Some of the tools that I've mentioned, they have free plans, which you can check out so
head on to research on this and look at their latest pricing.
I'm not going to go into the pricing of this apps in my video because this pricing keeps
changing constantly all the time.
But these are good apps that many Shopify store owners are using.
So I urge you to go and check them out.
If you have a WooCommerce store that means you are using a WordPress website, and these
are the different email apps which you can also subscribe to.
For Drip marketing software, there is also a equivalent for the WordPress site, so that's
something you can use.
It's very clever, and it's very sophisticated tool.
Drip itself, I've used it personally for my WordPress website for email marketing for
my clients, but if you are new and your pockets are not so deep, then maybe you can consider
other options.
You can consider Klaviyo, which is a cheaper option, or MailChimp, which is free for your
first X number of subscribers, you can check it out.
They are not so sophisticated.
But maybe if you don't really have deep pockets, maybe you can try that out.
Or alternatively, you can also use GetGist.
(Get) Gist is something that I will highly recommend as well.
It's a very budget friendly tool.
It has the basic functions and it allows you to grow quite a huge number of subscribers
without having to fork out lots of money.
It's not as sophisticated as Drip of course.
But if you're just starting out, you could also consider Gist, I have links down to all
of these tools down in the description and pinned comments below.
So do go and check them out.
To quickly sum up my entire video, email marketing is a middle to long term strategy, and it's
a budget friendly marketing tactic for the middle to long term.
It allows you to slowly convince new potential customers who are not ready to buy gradually
convert them into customers in the long run and it also allows you to regularly connect
with your existing buyers and convince them to buy more from you, maximizing your marketing
investment.
If you're interested to learn more about email marketing strategy, or what kind of other
videos that I can create to help you grow your WooCommerce and Shopify business do let
me know in the comment section below.
And if you want to work one on one with me to grow your Shopify WooCommerce business
drive more traffic and get more sales, check on my services page, it's down in the description
and pinned comments below.
And if you found this video useful, do remember to give it a like, subscribe to my channel
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to get more customers and sales by getting on Google and YouTube page one.
I'll see you in the next video.
Bye!