- [Man] Question I have for you. - Yep.
- [Man] What does your day actually look like?
("Monday To Monday" by Saba)
- Saba, I've been telling you.
("Ethic" by Justin Stone)
The other route we can go,
the other route we can go is level this up,
make it more valuable to the people
and subsidize it.
Yo. - [Man 2] Yo.
- So I called this meeting because I have this ambition
that I've not been able to accomplish yet which is do a
quarterly or two times a year
all hands on town hall where all
it really is one massive Q&A session with me.
- You're trying to make the things that are gonna benefit
you-- - Yes, yes.
- and you do that by being selfless.
- Correct. - As well.
- It's why I win.
- That's a dichotomy that's hard to grasp for me.
- It's why I'm gonna be all-time great.
- Right. And so I think the same with like--
- It's true.
- when it comes to someone talking to you, right?
It's like cool, I want to be about this company 'cause this
company is about this company, it's about being Honey Empire
and so I need to be selfless.
- But I want people to be selfish.
- Exactly. - I'm comfortable with that.
- Right. - I don't expect,--
- Right.
- listen, if you got the distributions of the profit of
VaynerMedia directly to your bank account
then you could be selfless. - [Man 3] Right.
- Do you know how much I make fun of my friends when they tell
me things like, "How do you get your employees to work
"as hard as you?" I'm like, "You don't.
"What the fuck are you talking about?
"You work for them." Right?
I get that. - [Man 3] Yeah.
- Yeah, man, look we're gonna win because we're
having these conversations, right?
One person in here moved 30% in their score of this place 'cause
of this conversation and then you build on it.
Right? - [Man 3] Right.
- And then that leads to six months from now something
happening and you come and talk to me and then the way I react
to it changes everything for you.
That's where we most win.
The reason I want the one-on-one is 'cause what happens out of
the one-on-one.
That's where we're building trust.
It's all actions.
That's where we're winning.
I love people who just want to stay in their lane maybe get
one more, two more promotions, have insane work-life balance.
Work 9 to 5 check out of here every day at 5,
do their work that's valuable.
There's always an exchange.
I'm not gonna tell you how to live your life.
I just want to provide a good trade for you for that life.
Place you want to work, good place,
the right like you know what I mean?
And by the way, things change.
You're 24 and you want to be the CEO of VaynerMedia.
You're 31 and in love, one kid and you love like taking her to
soccer practice and you're just not willing work 18 hours a day
to be the CEO of VaynerMedia.
It's all good for me. We need them all.
I don't want to be in charge of your ambition.
I just want to give you more than you give me so that you
stay here forever.
You know?
It's important. That's real life.
That lacks ideological POVs
and that is just practical.
Thanks for hanging.
Hit me up if you need me. - [Woman] Thank you.
- Awesome.
- [Woman 2] Hi, I'm here with Gary Vaynerchuk,
CEO of VaynerMedia, investor, jack of many, many trades.
- [Gary] Yes.
- And host of the wildly popular #AskGaryVee Show.
Thanks for being here today. - Thanks for having me.
- [Woman 2] For Thrive Global. - Thank you.
- [Woman 2] So you're entrepreneurship goes way back.
Lemonade stands, baseball cards
and it turns out that you're gonna be in 2047
the owner of the New York Jets.
- [Gary] That's the plan. - [Woman 2] Is that right?
- That's right. - [Woman 2] 30 years?
So you say that it's gonna be 30 years
due to your behavior. - [Gary] Yes.
- [Woman 2] I once heard Tim Ferriss say that someone had
told him what if you were to condense that business plan that
lifetime business plan into a year.
- Yep.
- [Woman 2] What would that look like for you?
- It wouldn't look like anything.
You know, it's so funny.
I answer every question always.
I'm sure they're already laughing.
I couldn't even comprehend that.
It's just not my wiring.
That's like asking me hey Gary, how do you start flying?
It's impossible.
I'd have to become a gambler.
Right, like, I'd have to take all my assets and
do something crazy.
So, I'm a marathon runner.
Marathon runners don't win sprints.
You know? They just don't.
They don't have the body shape for it.
They don't have the mentality.
They don't train like that.
It doesn't even feel good when you ask me that.
- [Woman 2] Hmmm.
- And I genuinely believe that's the
reverse of most entrepreneurs.
I think a lot of fake entrepreneurs want to do this
for the watches and the private jets and the champagne bottles
and the boats. - [Woman 2] Certain aspects.
- Mhmmm. - [Woman 2] Mhmmm.
- I just don't have it in me.
- [Woman 3] Hey Gary. - Hi. How are you?
- Guys, it's been unbelievable to watch entrepreneurship like
impact the whole world but especially athletes and
really artists I think.
Just really thinking so much smarter and it's amazing to
think like 15 years ago you guys being interested in this stuff
was far less than it is today and people are really thinkin'
about off the field and like somewhere around fourth grade
I realized I was more likely to buy the Jets than play for them.
Talk about everything that you are.
So like what other interests do you have?
And you may not have any others, I don't give.
It doesn't really matter as long as it's your truth.
It has to be your truth.
(Gary laughs)
Did dude get back to us?
- And everyone's loving it.
They're all supporting 'cause you know.
- [Gary] And what about a career from social from the standpoint
of what happened on YouTube, what happened on Instagram,
what happened on Twitter, how did it,
give me the narrative.
(Taylor singing)
- [FatManScoop] This is what we're doing?
This is what we're doing.
Vayner Water, hopefully this is gonna make me
make good investments. - Smarter. You get smarter.
Good to see you. How you been, man?
- [FatManScoop] I'm good, brother.
- It's good to see you again. How was London?
- [FatManScoop] Good, good, good.
Since the last time I saw you,
I've been to five countries.
- Tell me about, help me understand where
your guys' world is at.
Tell me about your career right now.
(group laughter)
- Now I'm like what do I do now?
So they were like come on the GaryVee show 'cause Gary,
basically, this is his life every single day.
This is episode what episode 139?
- [Gary] 172? - Nah, no 172.
- [Gary] 171. Right? - [DRock] 173.
- So 173 is now my lucky number!
Okay, so 173 is my lucky number.
- [Gary] Oh, my man. Pick 3, if you're in a state--
- [DRock] 174.
- [Gary] This is gonna be 174?
What just came out today? - [DRock] 173.
- [Gary] Came out today? - [DRock] Yep.
- [Gary] Alright, so 174 is your lucky number.
- So 174 is my lucky number.
- [Gary] Let me get, if your state gets 174 in it's
Pick 3 today, send that in.
We got gifts for you.
So once I decided back in '09 it was going to be a pillar of our
society, I started really, really understanding
the business rationale.
The bottom line is, and it's tried-and-true,
it happened long before hip hop.
When you are yourself and you do not waver,
you will win if you're good enough.
We'll be in touch. - [Man 3] Okay.
- [Gary] Yeah. Scoop, my man.
Much love.
Alright, let's do it.
- [Nicole] Of my kids putting on Instagram,
it turned into brands reaching out.
I went down this whole path that I never even knew existed.
- [Gary] You're like, "Wait, people will pay me to put this
"product in a picture with my child?"
- [Nicole] Right, exactly.
Something that I love doing and people started paying me for it.
I was alright, this is amazing.
- This I like, this I like. - Yeah. This is really cool.
- [Gary] Okay.
- So I've been pursuing that and worked with a
lot of good brands.
I've been reaching out to some of my dream brands and I ended
up working with within a year
which I never thought imaginable.
- [Gary] Just by DM'ing them?
- I put together like a media kit.
Sent them an email. - [Gary] Good.
- Showed them some of my sample work and they gave me a shot a
couple times for free and then eventually
I ended up getting paid.
- [Gary] Say that one more time.
- A couple times for free, (laughs) and then I had to prove
myself and then-- - [Gary] One more time.
- (laughs) Yep, had to work for free and prove yourself.
- This conversation pisses me off.
The amount of people that don't realize that free is
the gateway to paid.
- [Nicole] Mhmmm. Absolutely. - [DRock] Yeah. It's my life.
- It's the three of ours lives.
(Nicole laughs) It's the audacity to think that you're
not being compensated when you're trying to get a shot in a
world where there's a lot of photographers
taking pictures of their kids. - [Nicole] Exactly.
- Supply and demand, mother fuckers.
(crosstalk)
Let me get a copy.
Thanks, man.
How you been? - Been really good.
Busy as hell just like you, man.
- On this episode, the legend stops by.
Miguel, to answer your question, I've now had a career for
20-plus years, I at every minute
was running one of two companies.
Wine Library or VaynerMedia.
There was never a day in my life where I didn't have something
that I call the 80% of what I do.
- That's right. - That's exactly
what you were saying.
I call it the meat, the main dish.
You can go and have side dishes and if your meat,
if your steak is perfect you'll always be able
to absorb the losses. - That's right.
- Because they're smaller losses.
And then when something over here becomes bigger,
you can turn that into the main part and that
can become the steak.
Too many people have all side dishes and no steak.
("Relevant" by Blake)
It's fun to see Tony. - [DRock] Yeah.
- Big dude.
Just had a monster meeting, monster.
Fucking fired up.
I've been quiet for the last minute because I've been sending
emails about how excited I am about it.
Nothing like a good client meeting.
Real good.
I want to do it with you and so I'm willing to do it for less.
Brand, brand.
I do things that are not scalable that are about brand
and that's why I think I'm winning.
First, I did a lot of things before I took it over.
So I spent years chipping away at him trusting me so he could
give me as much room as possible to do my thing.
So sometimes kids go to university and never work in the
business or do different things and then they just show up as an
adult, and so you're starting, so what's your situation?
You're in that situation.
- [Man] Yes.
- So, had you worked in the business before?
- [Man] I've been around but I haven't really--
- So that's the part I don't know.
All you want is air cover to do what you believe in and all the
parent wants is their own balance of how much they believe
and don't believe in the kid, how much they believe in and
don't believe in the direction and how much
they still have in their tank. - [Man] Mhmmm.
- [Gary] We finally figured out how to bring value to small
businesses and so that's the scoop.
Oh, by the way, I've got another idea.
I'd love to get this thing.
Guys, you know Disney and Zappos do this thing,
I've been thinking about doing a
12-hour digital media detox tour
at VaynerMedia for $10,000 a head where you come in at 9 A.M.
breakfast, there's a lunch keynote,
some days I'm here, some days I'm not.
Basically, we'll go through all our disciplines and we basically
do a one-day consulting sesh for
$10K where it's all based
around the Vayner world.
You tour here, different days you meet executives.
I don't know if you guys know this but we have old people too.
Like we have them. (group laughter)
Really thinking about this concept like Disney and Zappos
does where you spend 12 hours at VaynerMedia for $10,000 a head.
I really think we can make it valuable when I look at what
people are doing for these $10,000 offer,
really trying to figure this out so if you're interested in $10K,
I see a bunch of you already answering that you are,
send me an email.
I promise you you'll be the first people before
I announce it officially.
You'll be in the first beta run.
When you're tug-of-warring why do you want to dig
into the family business?
- [Man] I think it's because (inaudible) my parents for them.
- Yep.
- [Man] And the upside potential of how big.
- You'll explode it, okay.
And what's pulling you on the non-profit?
- [Man] Non-profit is 'cause there,
there are so many needs in the world.
- Yes.
- You do to others like you want unto you.
- [Gary] So I think there's two debates.
Equal. - Okay.
- [Gary] Legacy, huh? Love it.
Is it 50-50?
- [Man] Right now? - Yeah.
Right this second. - [Man] 60-40.
- Non-profit? - [Man] Yeah.
- You should do the the non-profit.
- [Man] Okay.
- You'll just regret that you don't.
- [Man] I don't like regret. - Me neither.
Meeting's over. It's just obvious.
It seemed like that's what it was for me.
Like, that's where I thought you were gonna go and if you
answered 50-50 I was literally going to tell you to flip a coin
and never look back.
But I love that you answered 60-40 'cause that's what
I felt was happening.
Just, that would've been my guess.
I wish I wrote it down.
That would've been cool for the camera.
- [Man] Mhmmm. - You should do it.
- [Man] Why the coin though?
- Well, if you're truly 50, I hate people sitting on shit.
And I think there's times when there's 50-50.
I have it.
I don't flip a coin, I just literally say to myself
this is stupid, this and I just go.
So there is times for 50-50.
The problem is 98% of the people are sitting on 50-50 their whole
fucking life which means they're 0-0.
So when you're 50-50, you get one day and anything else is
you're just fucking sitting and bullshitting so fucking flip a
coin, pick the one and never look back.
But if you're truly 60-40, don't spend any more time.
Don't underestimate speed and action.
Moving is important.
'Cause you can change the course.
You can stop doing, if you don't give a fuck about what people
think you can do everything.
I know that's why I told you.
So good, go do the fucking NGO, you'll never regret,
you'll never think back.
The lumber company's gonna be there.
Dad's doing his thing and after four months if you don't like
the way it tastes or you're like fuck this or this and that,
you see what I mean? - [Man] Yeah.
- But the quicker you start the quicker you do.
- [Man] There's something to that.
I've already started. - Good. Do it.
Go all-in though. - Yeah. Always.
- No more brain power to should I do the lumber thing,
just go all-in and then, do and watch.
Be in it and watch yourself from above and just move,
constantly move.
Fucking change shit.
I got it go.
- Thank you. - You got it.
- Can I say something to the audience?
- [DRock] Yes.
- You guys watch a lot, you guys watch his DailyVees,
he's great but at the end of the day it comes down to execution
so get out there and actually do shit.
That's it. - [Tyler] Cool.
("Relevant" by Blake)