- There's a lot happening in this video.
- You know what Kendrick just did?
Kendrick just did that.
♪ (industrial music) ♪
(silence)
- ♪ Wicked or weakness ♪
- Kendrick Lamar. Yes.
- Oh, is this the new Kendrick Lamar stuff?
- (singing along) ♪ Yeah, yeah! ♪
♪ Ayy, I remember syrup sandwiches and crime allowances ♪
Yes, Kendrick!
- This is the new one, right? "Stay humble. Sit down."
- ♪ ...accountant lives ♪
♪ In fact, I'm downin' this ♪
♪ D'USSÉ with my... ♪ - Why is he dressed as the pope?
- This is Kendrick Lamar obviouisly.
Love this guy.
- Isn't this Kendrick Lamar?
I've always heard his music,
but I've never actually seen what he looks like.
- He's the rapper on the rise right now.
- ♪ ...let me do the extras ♪
♪ Pull up on your block, then break it down ♪
♪ We playin' Tetris ♪
♪ A.M. to the P.M. ♪ - I love him.
- Whoa, that's sick.
- ♪ Funk ♪
♪ My left stroke ♪ - (singing along) ♪ Just went viral ♪
- ♪ Right stroke put lil' baby in a spiral ♪
- There's a lot happening in this video.
- ♪ ...on a high note ♪ - Oh, that's sorta trippy.
- ♪ Levels to it, you and I know ♪
♪ Bitch, be humble ♪
- "Be humble." That's why everyone's saying it now.
- ♪ Sit down ♪
♪ Be humble ♪
♪ Bitch ♪ - (singing along) ♪ Sit down ♪
He's so dope.
- This is a reference to the Last Supper. I'm like, "Okay."
- Oh. The Last Supper. Okay.
- ♪ Be humble ♪
♪ Sit down ♪
♪ Be humble ♪
- Be humble.
- ♪ Lil' bitch, be humble ♪
- That is literally like the phrase of 2017.
- ♪ Who dat nigga thinkin'... ♪
- I also like lighting my head on fire.
- ♪ Get the fuck off my... ♪ - He's fire, so this is fitting.
- ♪ Get the fuck off my dick ♪
♪ That ain't right ♪ - (chuckles)
"Get the fuck off my dick." Okay.
- ♪ I'm so fuckin' ♪
- (singing along) ♪ Sick and tired of the Photoshop ♪
♪ Show me somethin' natural like afro on Richard... ♪
- Yes!
- ♪ ...natural like ass with some stretch marks ♪
- I like this.
- I like the message. - ♪ ...Polo socks ♪
♪ Ayy, this shit way too crazy ♪
♪ Ayy, you do not... ♪ - That's a cool shot.
- Oh, that was cool.
- These ANGLES. Yes.
- I love this angle.
Like, I'm seeing this. And I'm just like, "Oh!"
- ♪ ...just paged me, ayy ♪
- The music video, the way they shot it, too, is insane.
- ♪ ...fakin', ayy ♪
♪ I stay modest 'bout it ♪ - Yep, he's so hot, dude.
- ♪ Ayy, this that Grey Poupon ♪
♪ That Evian, that TED Talk, ayy ♪
♪ Watch my soul speak ♪ - He's such a great artist.
- ♪ ...meds talk, ayy ♪
♪ If I kill a nigga... ♪ - I'm--
I'm trying to understand what's going on.
- ♪ ...realest nigga after all ♪
♪ Bitch, be humble ♪
♪ Hol' up, bitch ♪ - (singing along) ♪ Sit down ♪
♪ Be humble ♪
- Sit down. Be humble. Please.
- Be humble. Sit down. Be humble.
- I love it. I love the song. I love the video. I love Kendrick.
So I'm all for this.
- I really did not know this is what he looked like.
I think I've had a different person in my head this whole time.
♪ (grave hip hop beat) ♪
♪ (music stops) ♪
- You know what Kendrick just did?
Kendrick just did that.
- I would need to see it a couple more times
before I could decide whether I liked it or not.
- He's honestly one of the best rappers in the game right now.
One of my favorite parts is when he's talking about
the girl with the stretchmarks, 'cause I have stretchmarks.
So I don't know. I thought it was really cool.
- There are a lot of representations of Christianity in it.
People seeing themselves as gods.
People seeing themselves as gods. He was sitting at the table
with his "apostles." Whoa.
Mind blown. (boom!)
- (FBE) So that was the music video
for Kendrick Lamar's new song, "Humble."
What did you think of it? - It's a good song.
- It was amazing.
- I absolutely love it.
I have been listening to this song ever since it came out.
The music video just went with it so perfectly.
- The song itself is very good.
There's a lot of good bars on there.
And now seeing the music video for the first time in its whole
was really cool too.
- Listening to the actual lyrics,
listening to what he's talking about, it's like,
Kendrick is like a lyrical genius.
The visuals in the video were way more powerful
than I thought they would've been. Like, actually looking at it
and then comparing it to, like, okay,
this is what he's actually saying on this part, it's like...
(boom!)
- (FBE) Well, "Humble" is the first single
of Kendrick Lamar's new album, Damn,
which actually releases the same day as this episode's release.
- Whoa! Really?
- Nice!
- (FBE) And some have said that the song is about Kendrick
talking down to this rap rivals and telling them to stay humble.
- From listening to this song, did you get that?
Or was there a different meaning you picked up on it?
- I actually took that differently.
I kinda took it more as him choosing to be humble.
- I think maybe he was totally poking fun at other music videos.
- I felt like he was definitely talking about successful people
who had acquired wealth somehow.
And so now that you say that it's about rappers specifically,
then yeah, that makes a lot of sense.
- He's now being called one of our generation's best rappers.
So I think not only is it maybe a shock to the industry
but maybe to himself too.
- None of the rappers that I see look like they're very humble.
They just look like, "Oh, I'm living the life.
I got what I need.
I'm about to blow this money, get all these girls."
And he's humble about it. He thanks his fans all the time.
- It's funny because I've met him.
And he's literally the most humble celebrity I've ever, ever met.
So as soon as I heard this song, I was like,
"Yes, he has the right to talk about being humble,"
'cause he knows what it's like to be humble.
- (FBE) Kendrick Lamar is being considered a diverse artist
and one of the largest rappers of this era.
What is it about Kendrick that makes him stand out
next to others today? - Um, I'm not that into rap.
- A lot of fans respect when the artist
connects to their fan base, which he does a lot.
He donates money. He connects to his community.
He tries to improve the community.
He tries to get rid of gang violence that was in his community.
All these other things that he does,
he connects with people that got him to where he is.
- Kendrick Lamar's songs are songs that make you stop
and really think about what he's saying.
He talks about his lifestyle, talks about his past,
talks about his experiences through his music.
And you can really get to know who he is through his music.
- His bars and rap, too, the flow to it,
it's pretty hard to compete against,
especially if we're talking about just lyricism itself
or even flow. It's very hard to compete against.
And his wordplay is very nice.
Like, it's not like-- it's not like, you know,
a lot of the new mumble rap we have.
You're like, "What the fuck are you talking about?"
- It makes you listen to it more than once, because you're like,
"Okay, that was hot" or whatever.
And every time you listen to it, you catch something different.
You start to re-listen to what he was actually talking about.
And it's like, "This man is insane."
Like, he's putting it in plain sight for us.
Yet so many people are just like, "Oh yeah, it's a new rap song."
If you actually listen to what he's talking about,
Kendrick is deep as hell.
- (FBE) And finally, there are many people
who don't like rap out there.
But do you think that Kendrick Lamar is an artist
who can be appreciated
even if you're not into this genre as much?
- Um...
(sighs) I mean, I don't know.
Most of the people I know who are fans of Kendrick
have been listening to rap.
I wouldn't really go as far as to say he transcends genre.
- No, I feel like if people really just genuinely
have a distaste for rap,
then they're probably not gonna be into it.
- If you're not into rap, then, I mean,
I wouldn't say Kendrick will change that.
But Kendrick will be one of those artists where someone's like,
"Oh, I don't like rap." But then they hear Kendrick and are like,
"Okay, but I like Kendrick Lamar."
- A lot of people like to think that rap music is unintelligent,
but that's totally not true, you know?
I think Kendrick Lamar is one of the most intelligent
musicians out there. Not just rapper. Musician.
- I didn't like rap for a while as well,
and then all these different rappers started coming out.
It's sorta changing the game, which is
instead of it just being
just sort of the same thing over and over now.
Now there's more diverse types of rap.
- I'm not really into rap.
But listening to Kendrick, it's always something for me.
Like, I can listen to him and just appreciate it,
because it's very artistic.
He's really good at his craft. He knows what he's doing.
And he does it so well that people like me
who don't even listen to rap like that
can listen to it and appreciate it. And they'll even say,
"Hey, maybe I'll listen to what else he has."
- Kendrick Lamar is more than a rapper.
I would say he's a lyricist, and he's a poet.
That's why he resonates with me, because he's not just rapping.
He's preaching.
- Thanks for watching this episode of College Kids React.
- Let us know in the comments what music videos
we should react to next.
- Thanks for watching, everyone. And remember, stay humble.
- Hey, guys. Kyle here, a producer at FBE.
Thank you so much for watching this episode
of College Kids React.
What's your favorite Kendrick Lamar song?
Let us know in the comments.
♪ (industrial music) ♪