- Closed captions not only make your content
more accessible, they can also help you improve
your video rankings and traffic.
So in this video, we're gonna look at why captions matter
and I'm gonna show you how to add subtitles
on your YouTube videos, including the best way
that we found to get accurate closed captions
on your content automatically.
Super fast without any manual transcription.
Hey, it's Justin Brown here from Primal Video
where we help you amplify your business
and brand with video.
If you're new here, make sure you click that subscribe
button and all the links to everything we mention
in this video, you can find linked
in the description box below, so let's jump into it.
Closed captions are a great way to improve the ranking
potential of your videos and also make them accessible
for a broader audience.
Not only do they make your content easier to understand
for those who might be hard of hearing,
or for those who aren't native speakers of your language.
They also send some positive ranking indicators
through to YouTube, as to the actual content
inside of your videos, helping YouTube get your videos
in front of the right people at the right time.
By knowing exactly what's covered your video,
YouTube will accurately match it with the search terms
that your ideal viewers are using
and even start ranking specific clips
from within your videos in Google search results as well.
Check out this example of one of our YouTube videos
and how it shows up in Google search.
It's actually highlighted and it's suggesting
a certain section of our video where we cover
that specific piece that the user has searched for.
And this is based only on the transcript
of what I've said inside the video.
And another way that Google is starting to use this as well
is it is listing out specific content areas inside
of your videos, so all of these timestamps,
all of these time codes were generated from Google
and YouTube just by looking at the transcript of what
we've said inside of our videos.
So that's why they matter, but how do you actually do it?
Well, there's a few different ways that you can do this.
So, I'm gonna share with you exactly how we do it here
at Primal Video, but first up,
the default for a lot of people
is actually just to rely on the automatically
generated transcriptions that YouTube itself creates.
The advantage of that is that it's completely free
and it also happens automatically,
but they're really not very accurate.
In fact, some of the results are pretty hilarious.
And that's why there is a whole series dedicated
to caption fail videos on YouTube,
but from there, you can actually manually edit
your captions to fix any of those issues.
This is incredibly time consuming, but it does mean
that you get full control, so that you can make sure
manually that it is 100% correct,
but there's also another option
and that's what we use at Primal Video.
That is a service called Rev.
It is an amazing service allowing you to create
captions and subtitles for your videos really, really easy
with a 99% level of accuracy because it's done by humans.
And it also integrates and links with your YouTube channel,
making this whole process really, really easy.
So I'm gonna take you through the process now
of getting this set up to get these accurate captions
directly onto your YouTube videos.
This is Rev.com and you can see straight away
they offer transcription, captions
and even foreign subtitles as well.
So, you wanna go ahead and create an account or login.
This is the dashboard area and this is where you can
access all of your previously
captioned or transcribed videos.
We're gonna go to the top here to place a new order.
We're gonna go down to captions.
Now you got the option here to link to a public video,
to upload a video and audio file directly from your computer
or you can even pull your videos in directly
from your YouTube or Vimeo account
and this is where it gets really cool.
We're gonna select YouTube and the first time you do this,
you will need to link your YouTube account,
so you can come up here to add your YouTube account.
Select your YouTube account and you will need
to allow access so that Rev can access your videos
and then you're able to see all the latest videos
on your channel.
And you can check the box here if you only wanna show
the videos that don't already have a caption file associated
with it and you also need to be aware that private videos
can't be selected here, so this is only gonna work
for public videos or unlisted videos
that are on your channel.
So, we'll go ahead now and we'll select a video.
Now, you can select multiple videos in here as well
if you wanted to get more than one captioned at a time.
Normally for us, we will do this in bulk,
but for now, I'll just select this one and we'll go
add selected to cart.
So you can see we've got our
Instagram video editing apps video there.
It is a 14 minute video, which is code support
that information through from YouTube
and the way that Rev charges to create this captions
for us, and remember they're done by humans
with a 99% accuracy, is only $1.25 per minute.
So it looks at the video itself and says it's 14 minutes,
which calculates it out as $17.50,
which is ridiculously cheap considering that a human
is going to be typing this out.
It's also giving us an estimated delivery time
of around nine hours and in all my experiences
it actually comes back earlier than whatever
that estimated delivery time is, but they do say
they aim to get you captions done in under 24 hours.
Now, you've got some other options down at the bottom
here as well, if you do wanna rush your order through.
You can add an extra dollar per minute
and that will expedite this project for you
and it says it will delivered up to five times faster.
And also, if you wanna add in any foreign language
subtitles, you can do that in here as well,
adding in an additional $3 per minute per language.
This is something that we haven't bothered adding
to our videos yet, but it could be something
that we look at in the future.
But the other thing that I really love about this
is this little checkbox down the bottom here.
Automatically deliver files back to YouTube,
so what this says is when the caption files
are complete, you'll receive an email confirmation
and then Rev will attempt to upload that captions file
directly to the appropriate video
and it says to allow one to two hours for that to happen.
So this mean that beyond this page,
once you have paid the $17.50, that transcription,
that caption will be automatically uploaded to your video
with no additional work from you.
Imagine if you're doing this in bulk
and you're doing three or four videos at a time,
it's just one simple process, click a couple of buttons
and those captions are going to automatically
show up on your videos.
So from here, all you need to do is hit the checkout button,
select your payment method, come down and hit place order
and you are done.
So once that captioning is done, you'll be sent an email
saying that it's complete and it's also live on your
YouTube channel.
If you wanna download a copy of that SRT file,
you can just click on the link here you'll be taken direct
to a download page for that.
In case you wanna use that on another platform
like Facebook, maybe, or if you just wanna read through
the transcription or make any manual edits to it yourself,
you can hit the little edit button here
or log back into Rev
and you can see straight away
it's boarding your YouTube video
with all of the captions and everything added.
And if we head over to that video on our YouTube channel,
go down to edit video, go over to subtitles.
We can see that we've got our new transcription in here.
If we go back and play that video,
come down the bottom here to close captions
you can see that our accurate text is on here,
not the YouTube auto generated one.
This is the accurate one from Rev.
So that's how easy it is to add captions and subtitles
to your YouTube videos automatically with amazing level
of accuracy to help your videos show up on the platform
to help with your YouTube ranking,
but also to help people consume your content as well.
If you are looking at how you can improve
your video ranking on YouTube, then check out
the video linked on screen where we take you through
the top three tools to help you get your videos
showing up on the platform.
And I'll see you in the next one.